Experiences Using the Eye Tracking Method to Test Web Site Usability MSIS, 8-10 May 2007 Annegrete Wulff Statistics Denmar...
Who visits the web site? <ul><li>260,000 visitors monthly </li></ul><ul><li>50 % adult students </li></ul><ul><li>25 % fir...
Collecting information on usability Direct, simultaneous Indirect, reflective Highly structured Unstructured Participant o...
The Set up <ul><li>Test common actions on our web site </li></ul><ul><ul><li>Test persons among typical users </li></ul></...
Equipment <ul><li>Equipment built into a monitor </li></ul><ul><li>Web camera and infra light sources </li></ul><ul><li>Me...
Method <ul><li>Test leader introduces the tasks </li></ul><ul><li>Task 1 </li></ul><ul><ul><li>Solving task 1 </li></ul></...
Task 1  Find information on municipalies AA A B
Results 1 4:24 1:31 Task 10 2:59 1:07 Task 9 2:50 0:28 Task 8 1 3:30 1:22 Task 7 3:47 0:57 Task 6 3 4:28 0:29 Task 5 3:10 ...
Task 1 Municipality information Municipality info Site map Find your way Municipality info
Task 3 – Search results
Task 6 Swedish citizens in Denmark Population
Evaluation of the method <ul><li>Observation + think aloud </li></ul><ul><li>Eye tracking + follow up interview </li></ul>...
Lessons learned <ul><li>Left side column too compact </li></ul><ul><li>Consider structure by subject areas </li></ul><ul><...
Demo <ul><li>Examples of recorded user activity: </li></ul><ul><li>Task 1 </li></ul><ul><li>Task 6 </li></ul>
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Eyetracking Msis 2007

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Eyetracking Msis 2007

  1. 1. Experiences Using the Eye Tracking Method to Test Web Site Usability MSIS, 8-10 May 2007 Annegrete Wulff Statistics Denmark [email_address]
  2. 2. Who visits the web site? <ul><li>260,000 visitors monthly </li></ul><ul><li>50 % adult students </li></ul><ul><li>25 % first time users </li></ul>
  3. 3. Collecting information on usability Direct, simultaneous Indirect, reflective Highly structured Unstructured Participant observation Formal interviews Spontaneous observations Planned observations, Usability, think aloud Eye tracking Surveys, open questions Surveys closed questions Hot line support Feed back from users Open interview
  4. 4. The Set up <ul><li>Test common actions on our web site </li></ul><ul><ul><li>Test persons among typical users </li></ul></ul><ul><ul><li>Design 10 tasks </li></ul></ul><ul><ul><li>Define criteria for success </li></ul></ul><ul><ul><li>Conclude on alternatives </li></ul></ul>
  5. 5. Equipment <ul><li>Equipment built into a monitor </li></ul><ul><li>Web camera and infra light sources </li></ul><ul><li>Measure eye movements and transforms them to what the users see </li></ul>
  6. 6. Method <ul><li>Test leader introduces the tasks </li></ul><ul><li>Task 1 </li></ul><ul><ul><li>Solving task 1 </li></ul></ul><ul><ul><li>Interview </li></ul></ul><ul><li>Task 2 </li></ul><ul><ul><li>Solving task 2 </li></ul></ul><ul><ul><li>Interview </li></ul></ul><ul><li>…… </li></ul>
  7. 7. Task 1 Find information on municipalies AA A B
  8. 8. Results 1 4:24 1:31 Task 10 2:59 1:07 Task 9 2:50 0:28 Task 8 1 3:30 1:22 Task 7 3:47 0:57 Task 6 3 4:28 0:29 Task 5 3:10 0:34 Task 4 4:03 0:29 Task 3 0:53 0:17 Task 2 1 1:35 0:32 Task 1 Gave up Maximum Minimum Time in minutes:seconds
  9. 9. Task 1 Municipality information Municipality info Site map Find your way Municipality info
  10. 10. Task 3 – Search results
  11. 11. Task 6 Swedish citizens in Denmark Population
  12. 12. Evaluation of the method <ul><li>Observation + think aloud </li></ul><ul><li>Eye tracking + follow up interview </li></ul><ul><ul><li>combined with think aloud </li></ul></ul><ul><ul><li>documentation </li></ul></ul><ul><ul><li>overview </li></ul></ul><ul><ul><li>sharing of results </li></ul></ul>
  13. 13. Lessons learned <ul><li>Left side column too compact </li></ul><ul><li>Consider structure by subject areas </li></ul><ul><li>Meaningful lables on all links </li></ul><ul><li>Right side column hardly noticed </li></ul><ul><li>Help information not noticed </li></ul><ul><li>Logo in upper left side not noticed </li></ul><ul><li>Text lines too long </li></ul><ul><li>Differences more important than similarities </li></ul>
  14. 14. Demo <ul><li>Examples of recorded user activity: </li></ul><ul><li>Task 1 </li></ul><ul><li>Task 6 </li></ul>

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