Cover slide- when I look back at the last five to eight years of experimenting and finding the future of tech comm, these are the two themes that emerged for me.I’m Anne Gentle and I work at Rackspace, the open cloud company.
I believe in it so much I’m willing to work in open source, have faith that the community will eventually deliver exactly what we need, and persevere through uncertainty and doubt. This work is so exciting right now because there is a shift and we are working through it, with it, around it.
I am a content stacker at Rackspace, here’s where I think we’re going
So where are we today? This is computer scientist Barbie. When Mattel surveyed thousands of little girls asking what careers they are interested in, they said computer scientist – and also journalist! Guess what, that is what we are heading towards today. While news delivery and sourcing is changing, actual professional journalism is still in demand. The same goes for professional technical writing – we report on the indepth stories behind the technology to help everyone understand what they need to know. I believe we can be heroes of the technology world by working with social web techniques.
collaboration, instant communication, project tracking, and data gathering
there are challenges to using these tools – social media amplifies errors and heightens drama in communities while also enabling more voices and sites.AmplificationDramaToo many channelsToo much datamap represents the number of unique authors in each Usenet newsgroup who appeared in the current year, 2003.Making it work anyway.I’m going to walk through three areas: Sharing information and collecting feedback via social media techniquesGathering information from social networksMaking it relevant and collaborating closely with users, advocates, customers
Comments and workflowCommenting toolsMobile considerationsTranslation considerationsCategories of comments
Incorporate comment moderation and responses into your workflow. Use comments to create doc bugs (if they are bugs).Treat docs as code- manage content like an asset.
Embedding into output – where? How does each persona accomplish their goals?Identity and connection to existing sites?Spam protectionExpiration - How do releases work? Bulk operations for moderators?Notifications (and for whom)Analytics
Instagram only went for mobile platforms, not even the web.Twitter made an API that third party apps use.Niche – Instagram and Pinterest have specific features
Comments are the start of community, so you may need to build a community around the discussions
■ Typo or minor edit suggestions: Log a documentation bug reportand tell the commenter about the report.■ Conceptual questions: These are questions like, “Why does itwork this way?” Give the commenter the additional informationhe or she needs. Then, if you think the question is of generalinterest, log a documentation bug report suggesting a revision.■ Troubleshooting or help requests: If you can, provide help directlyin the comments. If not, direct the commenter to anotherplace to receive help, perhaps support. Take ownership and followthrough to make sure the problem is resolved.■ Feature requests: Let the user know the current status if this isa feature that is in the works or has been rejected. If the featuredoesn’t yet exist, let the user know that. If there is another systemwhere the user can request the feature, either redirect the commentthere or let the user know about that system.
Listen in, be conversationalMine the data goldResearch existing channels
Interact but don’t get fired: know the policiesRackspace policy: be helpful
Technical writers are good at reporting their findings about users (Forrester analyst Josh Bernoff agrees). Write a monthly email summarizing what you see on the social web after listening for a while.If you see a troublesome spot based on feedback, fix it, or report it to someone who can.
This is where LinkedIn comes inI also advocate for a Community Content Audit – who are your members, what are their motivations? Who is blogging? Why?
I think of social relevance as the final frontier: creating documentation with the community. Collaboration, resource sharing, shared goalsIt’s like having a giant docs team with just as much cat herding – the only way to manage is to treat docs like code: adopt developer-like workflows and version control
Publishers want OpenStack content. I feel like I’m in a fight to be an acquisitions editor some days. Everyone wants an OpenStack book, or blog entries about OpenStack to publish on their site. I was surprised at this.
Originally had doc sprint during design summit, moved it to earlier dateExpectation – to hold these regularly, reality, releases dictated when to hold themTiming has changed again to six month releases with milestone releases in between. Doc sprints need a rethink.
Eric Holscher – read the docs - said at Pycon, Devs need to write for other devs – strongly believe what ReadTheDocs.org guy preaches now. This is a 180 degree turn for me.
OpenStack-doc-core reviews and decisions to publish docs to the live production site100 doc bugsOver 500 options in Compute now, nearly 300 in Object Storage* While Rackspace has the highest number of code contributors, it has the lowest number of writer contributors.Badge wearersAT&T IBMNebulaNiciraNimbis ServicesNuageRackspaceRedHatGrad StudentsUniversity of MelbourneUniversity of Tokyo
TryStack and DevStack – working environments for writersWADL to API ReferenceTry it out for APIBug triagingSpreadsheets of gaps in docsEntire outlinesGoogle Doc SprintExtensions are challenging – API docs are challenging
Curated search engine plus search analyticsWorking on loyalty, bounce rateProof of the PDF popularity
So, how can you take these ideas and put them into practice?Everyone’s a writer, so we need to tap the power of conversation and community to add value. To be better at any job, you can use social technologies to seek info. In your job, you are helping others be better at their job by giving them info matched to what they seek. Find ways to provide value with strategic social technologies.
Social Media, Social Networking, and Social Relevance in Tech Comm
Social Media, Social Networking, and Social Relevance inTech CommAnne Gentleanne.email@example.comTechnical Communicators Associationof New ZealandOctober 2012
Social media Social networking Social relevance Sharing content,feedback loops,discussions,and destinations Gather information byinteracting with youraudience and users Collaboration, resourcesharing, sharing goals