Social media for small business

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Social media for small business

  1. 1. Online Marketing & New Media<br />
  2. 2. Who is UZoom Media? <br /><ul><li>Full service Online Marketing & New MediaFirm
  3. 3. Specializes in Social Media
  4. 4. Locally owned
  5. 5. Lansing based
  6. 6. Globally focused</li></li></ul><li>Social Media is changing…everything!<br /><ul><li>The way consumers get and use information
  7. 7. Broadcast Website Banner Ads Internet Search Google Ads Finding consumers where they spend time online (Facebook, Twitter, etc.)
  8. 8. How consumers form their brand loyalties
  9. 9. It’s all about engagement, baby!</li></li></ul><li>Why does Facebook Marketing Work?<br /><ul><li>500 million users can’t be wrong!
  10. 10. 50% of those users log in every day
  11. 11. The average user is connected to 80 community pages, events, or groups</li></ul>Average user creates 90 pieces of content each month<br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. <br />When this content is shared, it has a VIRAL EFFECT! The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends….<br />
  12. 12. Banner Profile Ad<br />
  13. 13. Banner Profile Images<br /><ul><li>Use Images to attract people IMMEDIATELY
  14. 14. When the user clicks, it sends them to a URL relating to the image</li></li></ul><li>Custom Tab Contact Capture Form<br />UZoom Media Custom Tab<br /><ul><li>Visitors are in a branded, visually appealing environment to learn more about your company.
  15. 15. Lead capture form can integrate directly with email management systems such as MailChimp for future marketing.</li></li></ul><li>Custom Tab Continued..<br />Show off your best assets (in this case food!) as well as multiple location information<br />
  16. 16. Coupon Page<br />A custom coupon page that is for Facebook Fans ONLY so you can more easily track your results<br />
  17. 17. YouTube<br />Exceeds 2 BILLION views a day<br />Nearly double the prime-time audience of all three major US broadcast networks COMBINED<br />24 hours of video uploaded every MINUTE<br />Average person spends 15 minutes PER DAY on YouTube<br />More video is uploaded to YouTube in 60 days than all 3 major networks created in 60 YEARS<br />
  18. 18. YouTube Channel<br /><ul><li>Visitors can watch your videos without leaving Facebook
  19. 19. Shows your last 6 videos posted on one screen</li></li></ul><li>Reviews Tab<br /><ul><li>Gives a business immediate legitimacy when visitors see reviews from OTHER USERS
  20. 20. Provides a PR opportunity when responding to a not so favorable review</li></li></ul><li>Reveal Tab<br />Ensures that you build your Fan base when users access information or Facebook-only coupons or contests<br />
  21. 21. Facebook Advertising<br /><ul><li>Targets specifically by age, sex, location, interests, relationship status, and keywords
  22. 22. Track impressions and click-throughs
  23. 23. Affordable</li></li></ul><li>Custom Applications<br />There are many more custom applications that can be installed<br />We can develop these custom applications to your needs<br />Ex. We can integrate your business shopping cart to your Facebook page<br />
  24. 24. What’s this Twitter thing anyway?<br />Twitter is a micro-blog where you comment in 140 characters or less<br />The object is to follow people in your service area and engage them so they will follow you back.<br />It’s like a cocktail party on the web (and without cocktails!) It’s a relationship starter.<br />Again, it’s all about the engagement!<br />
  25. 25. Why does Twitter work?<br /> Consumers like instant information that finds them. If they follow you, they will know what your daily specials are without having to look for them.<br />Consumers like to be acknowledged. A fun interaction with a brand creates a loyalty TO that brand.<br />People care more about what their friends and network thinks than about what you say about yourself. The more you can get people to talk about you, the better!<br />
  26. 26. Twitter Stream Example<br />
  27. 27. LinkedIn<br />LinkedIn is a social network for professionals. It allows users to “show” their network to others, connect to people they already know, and establish new business relationships with others connected to their network.<br />Users can also connect to alumni, industry, or other professional groups. <br />LinkedIn groups can be created in any subject and by any member of LinkedIn. Some groups are specialized groups dealing with a narrow domain or industry whereas others are very broad and generic in nature.<br />
  28. 28. LinkedIn Example<br />
  29. 29. Will you jump on the bandwagon?<br />…Or will you be left behind?<br />
  30. 30. Follow or contact<br />@UZoomMedia<br />Facebook.com/UZoomMedia<br />Email: info@UZoomMedia.com<br />www.UZoomMedia.com<br />

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