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Digital Transition for B2B Cosmetics Industry :
Ingredients Suppliers and Packagers
Anne Aime – 14/04/2016
100%
48% 52% 48%
100%
9%
0%
20%
40%
60%
80%
100%
120%
Digital tools in B2B cosmetics
industry
Tools used
Tools already in use, more advances on the way
Client centric issues on websites
Unexplored business opportunities on
extranet
Awareness of mobile applications
productivity challenge
Underestimated power of push-mails
LinkedIn, place to be for brand, to do
what ?
LinkedIn as a potential business tool
for people
100%
48% 52% 48%
100%
9%
30%
17%
26%
13%
43%
9%
0%
20%
40%
60%
80%
100%
120%
Digital tools in B2B cosmetics
industry
Tools already in used
Projects for the next 12 months
2Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016
Social Networks are made for people
Social networks are like all
things in the digital era:
1. They are here (and yes,
they will stay…)
2. The issue is
competitiveness
3Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016
"What happens if we
train people on social
networks, and
afterwards they leave ?"
"what happens if we
do not train them, and
they stay ?"
Limited resources dedicated to digital
78%
48%
17%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Who is in charge of digital ?
Marketing
Communication
1 or several dedicated people
Other : IT, HR…
4Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016
The total is more than 100% because of multiple answers
KPIs of digital projects : most of the time not defined or documented
63%
5%
32%
Do you measure the results of
digital ?
No Yes Partially
5Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016
Moving ahead from projects to digital transition
17%
of B2B cosmetics companies
committed to the digital
transition this year
6Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016
“It’s finally happened!
We are now on the
way.”
Key success factors
1.Understanding and acceptance: digital is a
competitiveness issue
2.Think before act
3.Marketing & Sales, as leaders
4.User Experience methods
7Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016
Anne Aime
+33 (0)1 77 15 50 67
aaime@aimeconseil.fr
www.aimeconseil.fr
Thank you for your attention
To know when the
study is available, send
an email to
aaime@aimeconseil.fr

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Digital transition for B2B cosmetics industry: ingredients suppliers and packagers. Presentation by Anne Aime #InCos16

  • 1. Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers Anne Aime – 14/04/2016
  • 2. 100% 48% 52% 48% 100% 9% 0% 20% 40% 60% 80% 100% 120% Digital tools in B2B cosmetics industry Tools used Tools already in use, more advances on the way Client centric issues on websites Unexplored business opportunities on extranet Awareness of mobile applications productivity challenge Underestimated power of push-mails LinkedIn, place to be for brand, to do what ? LinkedIn as a potential business tool for people 100% 48% 52% 48% 100% 9% 30% 17% 26% 13% 43% 9% 0% 20% 40% 60% 80% 100% 120% Digital tools in B2B cosmetics industry Tools already in used Projects for the next 12 months 2Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016
  • 3. Social Networks are made for people Social networks are like all things in the digital era: 1. They are here (and yes, they will stay…) 2. The issue is competitiveness 3Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016 "What happens if we train people on social networks, and afterwards they leave ?" "what happens if we do not train them, and they stay ?"
  • 4. Limited resources dedicated to digital 78% 48% 17% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Who is in charge of digital ? Marketing Communication 1 or several dedicated people Other : IT, HR… 4Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016 The total is more than 100% because of multiple answers
  • 5. KPIs of digital projects : most of the time not defined or documented 63% 5% 32% Do you measure the results of digital ? No Yes Partially 5Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016
  • 6. Moving ahead from projects to digital transition 17% of B2B cosmetics companies committed to the digital transition this year 6Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016 “It’s finally happened! We are now on the way.”
  • 7. Key success factors 1.Understanding and acceptance: digital is a competitiveness issue 2.Think before act 3.Marketing & Sales, as leaders 4.User Experience methods 7Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers – 14/04/2016
  • 8. Anne Aime +33 (0)1 77 15 50 67 aaime@aimeconseil.fr www.aimeconseil.fr Thank you for your attention To know when the study is available, send an email to aaime@aimeconseil.fr