Advertising over Time<br />Lucozade<br />
Lucozade – some facts<br />It is a glucose syrup<br />It was first marketed as an energy product in 1927<br />It was origi...
Lucozade’s changing image<br />
Revision<br />Check out the other adverts for Lucozade which are linked to this blog.<br />Add the information to the char...
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Lucozade

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Lucozade

  1. 1. Advertising over Time<br />Lucozade<br />
  2. 2. Lucozade – some facts<br />It is a glucose syrup<br />It was first marketed as an energy product in 1927<br />It was originally marketed under the name of Glucozade – Glucose + aid = Glucozade<br />In 1929 Glucozade was bought by Beechams, a company specialising in health products<br />Beechams changed the name to Lucozade<br />For decades it was promoted as a drink to aid recovery from illness<br />In 1987 differently flavoured versions were introduced in 1996, 2003 and 2006 the focus of the advertising changed to attract new audiences<br />Since 2001 Lucozade has been owned by GlaxoSmithKline, a multinational company. <br />
  3. 3. Lucozade’s changing image<br />
  4. 4. Revision<br />Check out the other adverts for Lucozade which are linked to this blog.<br />Add the information to the chart that you have already started.<br />Look at the sample questions and attempt to answer the question.<br />Email into school ahorne@westhatch.essex.sch.uk or even better anne.horne@gmail.com<br />

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