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Cross media


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Cross media

  1. 1. Lesson aim: to embed key media terminology in a description of how your media product works <br />
  2. 2. Generic conventions <br />What conventions are employed within the media product that are specific to the genre? <br />
  3. 3. Is there a dynamic relationship between audience, text and institution? <br />What encourages an audience to move from the subsidiary media products to the main one? <br />
  4. 4. How does the media product attract a variety of audience demographics?<br />Lifestyle<br />Age <br />Gender <br />Race <br />Socio-political <br />
  5. 5. Media theory:<br />The uses and gratifications model<br />What pleasures or uses does an audience get from your media product?<br />Personal identity<br />Diversion<br />Surveillance <br />
  6. 6. Linking between a variety of media platforms? <br />Internet (blogs, social networking, ‘Web 2.0’)<br />TV<br />Print journalism<br />Broadcasting (radio)<br />Film <br />Fanzines<br />Poster campaigns including guerilla marketing <br />
  7. 7. Iconography and enigmatic codes<br />An ICON is a well known and instantly recognisable image, that conveys a particular message or meaning.<br />ICONIC<br />ICONOGRAPHIC <br />ICONOGRAPHY<br />
  8. 8. Enigmatic codes <br />An enigma is a mystery <br />What media products create mystery?<br />When is the mystery or enigma, solved? <br />What kind of films continue to maintain the enigma beyond the end of the film itself? <br />
  9. 9. Media theory 2<br />Audience readings as either<br />-Dominant<br />-Oppositional<br />-Negotiated<br />Will an audience always read a media product the way the producer wants them to? <br />
  10. 10. Media theory 3 <br />Gratification theory<br />- Through personal identification?<br />Does the media producer aim to gratify or please an audience by encouraging personal identification with the subject?<br />