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A2 Media Studies Evaluation


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Moving Up - teaser trailer, poster and web homepage

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A2 Media Studies Evaluation

  1. 1. Moving Up <br />an assessment by Harry Cunningham <br />
  2. 2. Media Institutions <br />Documentary films do not need huge budgets<br />often a very good way to tell a story. Anyone can do it<br />EXAMPLES: MICHAEL MOORE (Fahrenheit 9/11) and the maker of SUPERSIZE ME, Morgan Spurlock. Have both risen to prominence through using the documentary method of story telling<br />Low budget - More freedom when creating film<br />
  3. 3. Genre <br />Documentary films go a long way back in history<br />Grierson – famous for documentary films in the 1930s (Royal Mail train)<br />Become popular with the rise of mass popular culture from the 1930s onwards. <br />Interest in ordinary/normal peoples’ lives and experiences continues to this day.<br />
  4. 4. Representation <br />Offer an opportunity for film-makers to challenge worn out stereotypes. <br />This is something I attempted to make happen with my project.<br />Look at a sport that is well known from different view<br />
  5. 5. Audience <br />The demographic I am attempting to target is:<br />The core audience of males, 16 – 40<br />Readers of newspapers like the Sun, the Mirror, and other ‘red tops.’<br />Sky Sports fans<br />People that are more likely to shop at Morrison's rather than marks and Spencer's<br />How would you use this knowledge to create an effective marketing strategy <br />
  6. 6. Ideology <br />Many documentary film makers often come from a left/liberal background. <br />They attempt to tell the story of the ‘underdog’ or those without a voice.<br />Shows how odds are stacked against our footballer – loads of young peoples dream is to become a footballer<br />
  7. 7. Narrative <br />The Hollywood Formula – the hero emerges from the cave<br />Given a challenge<br />Overcomes obstacles to win the prize.<br />My main character is well on his way to success – just the beginning <br />I started with the line ‘I have just signed my first Pro’<br /> further on in the trailer I showed another player talking about whether harry could make it or not<br />
  8. 8. Inspiration of Trailer<br /><br />This is a link to the ‘Super Size me’ trailer<br /><br />This Is a link to the ‘Looking for Eric Trailer’<br />
  9. 9. Trailer Task<br />
  10. 10. Inspiration for poster<br />
  11. 11. Inspiration for poster<br />
  12. 12. Ancillary Task<br />Final poster <br />design<br />
  13. 13. Inspiration for website<br /><br />
  14. 14. Website homepage – and trailer webpage<br />file:///Volumes/ANNE%20YR%20BK/harry%20evaluation/website/websitehomepage.html<br />Above Is the link to my website homepage.<br />
  15. 15. Comparison<br />All the fonts are consistent<br />Images link together<br />The main logo is used throughout the 3 tasks<br />Colours are consistently kept the same<br />
  16. 16. Audience feedback<br />I asked 20 people what they thought about my trailer.<br />The main responses were:<br /><ul><li>Showed clear genre…documentary
  17. 17. Soundtrack went well with character and was in time with the film
  18. 18. Voices were not heard to be loud enough/ clear enough
  19. 19. Not enough shot locations</li></li></ul><li>Audience feedback<br />I asked 20 people what they thought about my poster<br />Was the production professional?<br /><ul><li>20 out of 20 people answered yes.</li></ul>I asked what made it successful?<br /><ul><li>The layout
  20. 20. Images
  21. 21. Slogan</li></li></ul><li>Audience feedback<br />I asked 20 people about what they thought about my website<br />I asked if they thought it was professional<br /><ul><li>I got 10 people saying yes
  22. 22. And 10 people saying no</li></ul>The main reasons why were:<br /><ul><li>Well set out
  23. 23. Good use of images
  24. 24. Very basic </li></li></ul><li>Audience feedback<br />Here is the soundtrack<br />I Got the following feedback:<br /><ul><li> went well with trailer
  25. 25. In time
  26. 26. Lyrics went well with storyline</li></li></ul><li>New technologies<br />I movie HD<br />Photoshop<br />Fireworks<br />YouTube<br />Dreamweaver<br />PowerPoint<br />Mini DV camcorders<br />ITunes<br />
  27. 27. Link to blog<br /><br />