BREAKAWAY

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BREAKAWAY the UN sponsored game to address violence against women created by the students, faculty & staff from the Emergent Media Center at Champlain College and Population Media Center.

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BREAKAWAY

  1. 1. Tuesday, January 25, 2011
  2. 2. Take the most bad ass global problem you know and try to solve it.Tuesday, January 25, 2011
  3. 3. Through a video game.Tuesday, January 25, 2011
  4. 4. “Once he hits you” trailer http://www.youtube.com/watch?v=fB7uMBLzkBk&feature=player_embeddedTuesday, January 25, 2011
  5. 5. Goal: Change Culture 1. Awareness 2. Personal Accountability 3. Attitude & Behavior Change 4. AdvocacyTuesday, January 25, 2011
  6. 6. Why Games? They Teach. • Identification with characters • Role play real situations • Active decisions = critical thinking • Reflect & own your story.Tuesday, January 25, 2011
  7. 7. Sabido Methodology • Entertainment Education • Social Change • Role Modeling: • Positive • Negative • Transitional • Fun/Message: 70/30 ruleTuesday, January 25, 2011
  8. 8. • Interactivity leads to decision-making. • Player becomes the Transitional Character. • Player experiences cause and effect. Games for Social ChangeTuesday, January 25, 2011
  9. 9. Challenges: creating a game for every boy in the world.Tuesday, January 25, 2011
  10. 10. Challenges: Storytelling, player choice, & asset management: • Technology—delivery system • Universal story—theme • Setting—could this be every boy’s home turf? • Language & localization • Ethnicity — stereotypes • Clothing — religion—cool factor • Romantic or sexual implications • Portrayal of girls: victim, subjugation or strong women • Portrayal of violent actions • PRTuesday, January 25, 2011
  11. 11. Our solution? The most popular sport in the world.Tuesday, January 25, 2011
  12. 12. Our solution? The most popular sport in the world. Sorry not hockey. But football. No not that one.Tuesday, January 25, 2011
  13. 13. Spokesperson Samuel Eto’o! Yes that one, Striker for Milan, Captain for Cameroon, Voted Africa’s best player!Tuesday, January 25, 2011
  14. 14. Narrative Age old dilemma— who do YOU side with?Tuesday, January 25, 2011
  15. 15. Skill building min-games. Choicces determine odds at winning.Tuesday, January 25, 2011
  16. 16. You decide how to treat girls, which team mates will practice with you. What determines a champion?Tuesday, January 25, 2011
  17. 17. Designed & created by Champlain students with expert advice. Game Trailer: http://www.youtube.com/watch? v=T-4m11a4uCs&feature=player_embeddedTuesday, January 25, 2011
  18. 18. Being delivered internationally, 5 Chapters Goal: changing abusive behavior Development 2.5 years: • Early research phase in S.African townships • Concept to production: all student driven • Testing, testing, testing: S. Africa,Vermont, Caribbean, & online • Chapter 1 launch—2010 World Cup June • Chapter 2 launch—August ChannelOne, NYC coverage • Chapter 3 launch—Friday—press CNET • Chapter 4 launch—December 2010 • Final chapter release—January 2011Tuesday, January 25, 2011
  19. 19. Results 750+ CDs distributed to youth groups participating at the 2010 World Cup: Grassroots Soccer Ikamva Youth ManUp Campaign Streetfootballworld Restless Development Fundacion Privada Samuel Eto’oTuesday, January 25, 2011
  20. 20. Results When they find it, they like it Web site (8 months): 155 countries. Online Game (4 months): Over 140 countries. Primarily youth—2/3 are boys 10-16, Play through & repeat (6 hrs per chapter).Tuesday, January 25, 2011
  21. 21. Next Steps Completing release: 1 final chapters Jan 2011 UN SG Ban K’Moon’s UNiTE Men Engage campaign: distribution of CDs worldwide Marketing—getting the word out & the online game into the hands of more youth, Facilitators guide: or teachers, youth groups, soccer clubs, etc. Impact Assessment Mobile game: broadest outreachTuesday, January 25, 2011
  22. 22. To Learn More: Ann DeMarle demarle@champlain.edu Project Site: http://emergentmediacenter.com/ unvaw Project Video: http://www.youtube.com/watch? v=e_jD7mGxu1Y Blog “Games Take On Violence Against Women project”: http://emc- gamestakeonvaw.blogspot.comTuesday, January 25, 2011
  23. 23. www.breakawaygame.comTuesday, January 25, 2011

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