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Press releases for news orgs


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Press releases for news orgs

  1. 1. Reaching out to mediaSimple ways to share your events and informationwith the community
  2. 2. Who we areTom CelonaNews Editor for publicationsincluding The SoudertonIndependent, Perkasie News-Herald and Ambler Gazette.Primary coverage area:Souderton, Telford, Perkasie,Lower Salford, Salford, Franconia,Sellersville, East Rockhill, WestRockhill, Hilltown, Ambler, LowerGwynedd, Upper Dublin,Whitpain, Silverdale, Dublin,Bedminster, Upper Salford
  3. 3. Who we areExecutive Editor for The ReporterPrimary coverage area: Lansdale,Montgomery Township, UpperGwynedd, Towamencin, NorthWales, Hatfield Borough andTownshipWe also include stories from:Souderton, Lower Salford, Perkasie,Telford, Sellersville, Lower Gwyneddand WhitpainAnn Cornell
  4. 4. We’ve come a long way, baby….It’s not a spectator sport!Reporting reflects the 24/7 news cycleOnline is the new town squareAlternate storytelling methodsThe modernnews attitude
  5. 5. Should we meet in person? Have you established relationships withour publications? Does communication need to improve? Is there a big upcoming event? Is your business undergoing a majorchange or expansion?
  6. 6. Pitching the storyAppoint a specific media contact – ifyou don’t already have oneResearch local media (newspaper,websites)Find names, phone numbers and e-mails
  7. 7. Press releases Keep it simple! No adjectives!We know your event is ‘awesome’ and ‘great’ The 5 W’s and HWho, what, when, where, why and how Give the best contact for who to reach to get moreinformation/planning Be specific – example, a preferred time for photos,when the most ‘action’ will be SEND THE NOTICE AT LEAST TWO WEEKS INADVANCE – our schedules are filled with greatevents like yours Do not use all caps in your email, special fonts Feel free to write message in the body of the emailand include an attachment if necessary
  8. 8. Wait… what?! Bad press release
  9. 9. Much better!! … Good release
  10. 10. If the press goes…Printed story and story onlineNewspaper will tweet and Facebookthe story to its readersIf the press does not go…Don’t get frustrated, keep submittingSubmit yourself (photos to be published in print onfuture days, on our Facebook page)
  11. 11. Ways YOU can get theword out
  12. 12. Other ways to work with usColumns, blogsMedia sponsorship for big eventsContest prizes or sponsorship
  13. 13. Questions?Ann Cornellacornell@thereporteronline.com215-361-8820Tom Celonatcelona@montgomerynews.com215-542-0200, ext. 264
  14. 14. For more information…The Reporterwww.thereporteronline.com215-361-8814Souderton Independentwww.soudertonindependent.com215-723-4801The Reporter and Souderton Independent307 Derstine AvenueLansdale, PA 19446
  15. 15. THANK YOU!