Mothers Instinct Exhibitors Pack[1][1]


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for all those companies who want to exhibit to expose your products and services at the baby show please read!!!

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Mothers Instinct Exhibitors Pack[1][1]

  1. 1. Mothers Instinct Manchester and Cheshires premier baby show Exhibitor Pack Sunday 28th November 2010 The Waterside Hotel & The Galleon Leisure Club Wilmslow Road, Didsbury, Manchester M20 5WZ
  2. 2. Mothers Instinct Manchester and Cheshires premier baby show Giving baby the best start at Mothers Instinct Mothers Instinct has been launched, a unique show brought bringing quality businesses from around the Cheshire and Manchester area together from the Pregnancy, Baby and Toddler market. The idea is to offer a unique shopping experience, expert information, advice and entertainment and deliver a great family day out. RDA Events look to add value to our visitor experience by offering free entry, expert advice and information teamed with great entertainment and we are always looking for new opportunities to bring all relevant companies to the show for visitors to experience and meet. If you are in the nursery trade, a parent or parent-to-be then Mothers Instinct is the place to be, a great day out for all of the family in the run up to Christmas and an essential part of having a baby. On Sunday 28th November RDA Events presents Mothers Instinct at The Waterside Hotel Didsbury. This Event is taking place in the luxurious hotel where families and couples shop for products and services for babies and children. The event will expose your business to potential new customers in a controlled environment which will attract families with children of all ages from bump to baby to child. Children will be en- tertained for the whole afternoon at the venue.par The event will be held from 12.00 until 5.00pm. The cost of exhibiting your business at the show is £165.00. Exhibitors will be given an eight foot allocated space, giving plenty of room to bring your products, equipment and rails to expose your business. There will be an event show guide for guests to browse at their own leisure. We are looking for suitable businesses to exhibit at the event covering areas from conception to teenages. As christmas is approaching so near to the event companies who have products and services to sell on the day will benefit from added revenue. All show exhibitors will be separated off into three areas: • Fertility treatment, baby scans, merchandise, pregnancy products, pregnancy classes, Ante-natal activities, nurseries, baby classes. • Toddler - merchandise, toddler classes and activities, health and fitness, nurseries and childcare • Children - parties and games, childcare and schools,merchandise,toys, books, sports health care, healthy alternatives to food. Due to the overwhelming response from our last event ‘Inspired’, exhibitors are advised to contact us to allocate a space as soon as possible.
  3. 3. Mothers Instinct Manchester and Cheshires premier baby show Visitor Profile A quality audience - Mother’s Instinct will be the regions best consumer events entirely dedicated to pregnancy, birth, babies and toddlers. The show wil provide a unique live marketing channel to parents-to-be and new parents, For selling, brand building, increasing awareness of products and services as well as meeting new and existing customers face-to-face, there’s no better platform than Mothers Instinct. Mother Instinct is the first Baby of many shows organised by RDA Events which consistently deliver a high volume of targeted individuals who come to see the very latest must-have products, meet brands directly, get expert advice and information as well as enjoying a fun day out with 96% of visitors saying they would recommend the show Marketing Campaign Getting visitors through the door - Your customers can't miss Mothers Instinct thanks to powerful, results-driven and highly targeted campaigns incorporating press advertising, radio promotion, point-of-sale, direct mail and new media. Here is a selection of the marketing activities that take place at each RDA Events Show: • Working with our title sponsors and associated press online and print, we have a much larger reach to your core market • Advertisements appearing in regional publication titles • Visitor promotion leaflets to be inserted within local publication titles as well as widespread distribution to associated businesses • Community radio promotion on a targeted radio stations • Targeted direct mail campaign to previous show attendees • Web alliances, online marketing and email promotions • Posters displayed in antenatal clinics, hospitals, crèches, GP’s surgeries, nurseries and a number of other targeted locations • Dedicated Show website - • Joint promotional partnerships with a number of major brands • Dedicated PR campaign with Idea Generation For more information about the marketing campaign for the Show, contact Anna Stocks on 07791 070 457
  4. 4. Mothers Instinct Manchester and Cheshires premier baby show Why Exhibit? The market • 62,000 children under the age of 4 in the Greater Manchester/Cheshire area • Event lies within very affluent area of south Manchester attracting visitors from Didsbury, Bramhall, Cheadle, Gatley, Wilmslow, Aldery Edge, Prestbury, Knutsford, Lymm, Tatton, Altrincham, Hale, Bowdon all ABC1 consumer types within a 20 minute drive time to the Waterside Hotel • 43,000 births each year in the Greater Manchester/Cheshire area • Direct access to your target segment at a cost lower than a local advertisement • Increase your brand awareness and drive sale with impulsive buying characteristics in the run up to Christmas The show • Distribution of 50,000 flyers in key locations • Local press, radio and online advertising to promote the show • No hidden costs - we quote a single exhibition price for our offerings • No entrance fee for guests, increasing footfall on the day • A team with a strong event and marketing track record - specialists in creating enjoyable and innovative events The bottom line • 100% access to the purchase decision makers for your offerings • 92% of decision makers find exhibitions an ‘extremely useful source of purchasing information’ • 78% of visitors to events intend to make a purchase • 100% dedication and support from the team to help you achieve the best return on your investment For more information about the show or to express your interest in exhibiting contact Anna Stocks on 07791 070 457
  5. 5. Mothers Instinct Manchester and Cheshires premier baby show The offerings - Exhibitor Mothers Instinct offers various exhibitor and partner offerings, tailored to your individual business needs with the ability to maximise return on investment: Show presence - £165 • Eight foot exhibitors pitch with table provided • Commercial capabilities (ability to sell your product on the day • Inclusion within the show guide • Distribution of marketing material • Opportunity to network with and meet other businesses • Ability to capture market research and sign-up for offerings • Follow up database of customers enabling you to market attendees of the show Title Sponsor - £350 • Sponsorship of one of the three categories: • ‘Conception to Birth’, • ‘Baby to Toddler’ • ‘Pre-school - school’ • Awareness of your company/brand within advertising of the show • Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays around entrance/key areas of the event Show sponsor - £600 • Awareness of your company/brand within advertising of the show • Your companys logo on the show guide • Inclusive of literature into the event goody bag to be given to each attendee • Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays around entrance/key areas of the event Gift bag presence - £40 • Your businesses flyer/leaflet in each and every gift ‘goody’ bag to be given to each visitor on the day For more information about the show or to reserve your space, contact Anna Stocks on 07791 070 457