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Coupons & Carts - how to decrease cart abandonment rates (or in general conversion abandonment rates) by means of using online / offline coupons. Test coupons, coupon use processes and 'Enter Coupon Code' boxes. Pre-holiday hot tips to increase your e-commerce revenue.
The presentation by Anna Sebestyen was given at the first Web Analytics meetup in Budapest, Hungary (WAW: Web Analytics Wednesday)