Ladies that Tweet - social media and email marketing

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Short presentation on using social media and emial

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Ladies that Tweet - social media and email marketing

  1. 1. Getting social with email marketing
  2. 2. Key topicsThe world of email marketingDidn’t social media kill email?Better togetherTips to integrationFinal thoughts
  3. 3. The world of email marketing‘A form of direct marketing, which usesemail as a means of communicatingcommercial messages to an audience.With the purpose of enhancing therelationship of an organisation with itscontacts, email encourages customerloyalty and repeat business.’ Best at • Retention • Lead nurturing • Proving ROI
  4. 4. Didn’t social media kill email?
  5. 5. No, it’s alive and kicking Commercial message preferences 2008 – 12 Direct mail 9% 26%Social networks 6% 0% 2012 Text 5% 2008 1% Email 77% 72% 0% 20% 40% 60% 80% 100% Source Exact Target
  6. 6. 58% of us check email first thing in the morning Facebook 11% News 5% Other 3% Search 20%Companywebsite 3% Email 58% Source Exact Target 2012
  7. 7. Better together
  8. 8. Multichannel gets results • • 83% of marketers say and SME’s combining email social social media experience a 28% media increases the reach of higher open rate than markets newsletters into new companies who don’t • 47% said social media Vertical Response 2012 accelerates growth of email database • 31% thought social media generated more qualified leads • 53% said social media improved email campaigns ROI Marketing Sherpa study 2012
  9. 9. 68% of marketers aim forintegration in 2012Social Media 68% Mobile 44% Display 14% Seach 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% Source MarketingProfs Dec 2011
  10. 10. Tips for integration Data collection Content & sharing Analysis
  11. 11. Collaborative data collection
  12. 12. Use content to join upcampaigns Email content should lead to and come from social media sites • Tweets • Blogs • Webpages Add connect and share icons to your email design
  13. 13. Great practice example
  14. 14. Inform future strategies fromreportsRelationships and relevance • Best time to send • Most read articles • Highest response competitions • Email subject lines in social media posts or adverts • Best performing images in Facebook adverts • Keep an eye on the bigger picture!
  15. 15. SummaryFinally• Know your audience twitter.com/annapenrose• Collect email addresses twitter.com/MailAway facebook.com/MailAway• Create a plan and schedule Mail-Away.co.uk• Make content relevant Join a workshop!• Analyse the results and improve• Experiment with more advanced techniques• Be social!

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