One shoe line_project

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This presentation shows how a shoe line is built inside a whole shoe collection of new proposals.

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One shoe line_project

  1. 1. Example of one shoe line project, made following the client’s needs.The Stiletto-Pointed toe shoe for a past spring-summer collection.The mood boards, the shoe researches, the materials and the color charts. Two upper models, the client’s lookbook. by Anna Paola Pascuzzi www.footweardesigner.it
  2. 2. The stiletto-pointed toe shoe project• This shoe line, made on one last/heel, is just a part of an entire collection made of 7 original lasts/heels (7 shoe lines), for a client whose market is a medium-high one: a sophisticated lady, who likes vivid color and material combination.• Each shoe line has been designed from initial moodboard to final sketch on the last by me and also the last was made at my Last supplier, followed by me.• Of course the final decision and choice of some materials was made by the client/company.• Each shoe line was composed by 10 brand new upper models, both drawn by hand on paper and on the last.• The target client is an international, independent and confident professional, willing of being appreciated as a woman too.• The shoes are meant to be used in everyday moment, even because the heel is a medium high one in this particular shoe line.• The challange in this work was to put together my design vision, the actual trends, the values of the client/factory, their level of making shoes and the needs of the market.
  3. 3. Mood boardsHer world The target client: international, independent and confident professional, willing of being appreciated as a woman
  4. 4. Research boards Pointed toes Stiletto shoes Stiletto shoes
  5. 5. Research boardsTarget. Classy lady, who is also an independent professionalwoman
  6. 6. Shoe researches: shop windows Color combo UpperExoticleather concepts
  7. 7. Materials andcolors proposal• Goat• Use same color chart for exotic leathers.
  8. 8. •Goat Materials and •Use same color chart for exotic leatherscolors proposal
  9. 9. The Stiletto project: the last and heel 7,5 cm heel
  10. 10. The Stiletto project: the last and heel 7,5 cm heel
  11. 11. The Stiletto project: the last and heel
  12. 12. The Stiletto project: the heel, the outsole, the insoleThe heel The insole The oustole
  13. 13. One sketch on the proposed last and heel
  14. 14. The made last
  15. 15. Two Upper models on the Stiletto last: first model folded Proposal: make an inside stitching, invisible outisde
  16. 16. The upper model drawn on the lastColor combo:-light blue 584 Proposal: with or-dark blue 03 without laces on the-exotic leather front
  17. 17. The made upper model and the lookbook picture
  18. 18. Two Upper models on the Stiletto last: second model folded Proposal: strass on the toe or use an exotic leather
  19. 19. The upper model drawn on the lastColorcombo:-darkbrown 581-sand inexoticleather 575
  20. 20. The made upper model and the lookbook picture

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