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Volkswagen of America
“How will Volkswagen sell 1 million cars                   a year in the U.S.?”            -Los Angeles Times        -
German Ideas, American Power“This is the most transparent and competitive market    in the world, bar none. Thats what mak...
Volkswagen Brand
“I love the smell of gasoline. Gearsturning, oil burning, stomachchurning. Go fast orgo home.Efficiency.”    -Helga,Volksw...
Promotions
Metricsof Success
“Fiscal year 2010 was the most successful yearin the Volkswagen Groups history.”                                          ...
Volkswagen of america campaign
Volkswagen of america campaign
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Volkswagen of america campaign

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Volkswagen of america campaign

  1. 1. Volkswagen of America
  2. 2. “How will Volkswagen sell 1 million cars a year in the U.S.?” -Los Angeles Times -
  3. 3. German Ideas, American Power“This is the most transparent and competitive market in the world, bar none. Thats what makes the opportunity of growth as great as it is. If you do theright things and have good products, word gets out in the marketplace.” -Johnathan Browning, CEO
  4. 4. Volkswagen Brand
  5. 5. “I love the smell of gasoline. Gearsturning, oil burning, stomachchurning. Go fast orgo home.Efficiency.” -Helga,Volkswagen
  6. 6. Promotions
  7. 7. Metricsof Success
  8. 8. “Fiscal year 2010 was the most successful yearin the Volkswagen Groups history.” - Martin Winterkorn, Chairman of Management Board at Volkswagen AG

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