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Social Media Beyond Facebook


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Social Media Beyond Facebook

  1. 1. Social Networking Beyond Facebook<br />Personal Branding and Online Image Management by Anna Manville<br />
  2. 2. What is social media?Why should I care?<br />Social media is anything you do online that involves more than one person.<br />Examples: facebook, twitter, LinkedIn, MySpace, YouTube, Flickr, blogs, social bookmarking<br />Because employers are getting more and more savy online, you need to pump-up your personal brand (don’t worry, this is explained later)<br />
  3. 3. Personal Branding… what?<br />Personal branding is you image—online and off<br />This is possibly the most important thing you should worry about when you are working toward your career!<br />Easy to damaged, hard to build<br />Check out the beginnings of my personal brand<br />
  4. 4. Let’s start with what you should already know: Facebook<br />Monitoring content<br />Use it to connect<br />Be open and honest<br />
  5. 5. To tweet, or not to tweet?<br />Get one!<br />How to start:<br />Start following people<br />Don’t post non-sense<br />Start by retweeting and posting relevant content<br />Don’t be afraid to stalk people<br />
  6. 6. LinkedIn for people without business experience<br />What is it: a professional site that allows people to connect with other people in their field<br />Not a professional? That’s okay!<br />Recruitment<br />Informational Interview<br />
  7. 7. Specialty Social Media Sites<br />Location based: <br />Example: foursquare, Gowalla, etc.<br />Facebook<br />BE CAREFUL<br />City life<br />Wiser Earth<br />MyHeadlines<br />Email<br />Industry specific<br />
  8. 8. Last words…<br />Everything you put online is permanent. Everything.<br />Own your name<br />You don’t have to be a communications/marketing/media major to get involved<br />You already have an advantage because you’re under 30 years old<br />Warning: get involved, not obsessed!<br />