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  1. 1. Cloud Creativity WS Annalisa Pelizza Graz, February 3nd 2010 Creative Industries Styria Annual Convention
  2. 2. Let me briefly introduce myself… Source: CI Styria Annual Convention ?
  3. 3. <ul><li>Earliest experiences of citizen journalism (late 1990s) </li></ul><ul><li>Telestreet movement of micro-broadcasters </li></ul><ul><ul><ul><li>Pirate </li></ul></ul></ul><ul><ul><ul><li>Low-fi </li></ul></ul></ul><ul><ul><ul><li>Reverse-engineering of TV receiver into transmitter </li></ul></ul></ul><ul><ul><ul><li>Neighbourhood scale </li></ul></ul></ul><ul><ul><ul><li>Ante-litteram crowdsourcing model for funding </li></ul></ul></ul>CI Styria Annual Convention
  4. 4. <ul><li>Claiming universal access to media-making </li></ul><ul><li>+ </li></ul><ul><li>Participation in hackers’ and de-centralised global networks of code developers </li></ul><ul><li>= </li></ul><ul><li>Quite early started to ask myself ‘taboo questions’ </li></ul>CI Styria Annual Convention
  5. 5. Taboo questions <ul><li>Is the cybernetic vision of ICT as the source of a second industrial revolution bearing the promise of emancipation for the citizenry still valid? </li></ul><ul><li>There exist online ties that are specific enough to be called ‘communitarian’? What is that makes community ‘more ethical’? </li></ul><ul><li>Isn’t the notion of ‘empowerment’ a rather naive way to express the relation between society and ICT in terms of simple causality? </li></ul><ul><li>Who benefits from the online collaboration of millions of individuals? Is decentralization sufficient to prevent powers from harnessing the creative potential of the Net? </li></ul>CI Styria Annual Convention
  6. 6. Author: hush CI Styria Annual Convention
  7. 7. Looking for an answer… CI Styria Annual Convention <ul><li>Through research: how social actors involved in online aggregations themselves account for the empowering potential of ICT? </li></ul><ul><li>ANT (bottom-up approach) </li></ul><ul><li>Ars Electronica’s Digital Communities archive </li></ul>
  8. 8. Ars Electronica as ‘catalyser’ for Linzer district CI Styria Annual Convention
  9. 9. 3 Respects in which enhanced online collaboration can make a difference
  10. 10. 3 respects <ul><li>Organizational aspects </li></ul><ul><li>Dramatic re-design of the information production and distribution chain </li></ul><ul><li>Change in the notion of creativity itself </li></ul>CI Styria Annual Convention
  11. 11. <ul><li>Modern institutions </li></ul><ul><li>based on oppositions </li></ul><ul><ul><li>In / Out </li></ul></ul><ul><ul><li>Content / Container </li></ul></ul>1) In existing organisations <ul><li>Unpredictability of </li></ul><ul><li>creativity </li></ul><ul><ul><li>Ceaselessly re-aggregates groups </li></ul></ul>CI Styria Annual Convention
  12. 12. Example: Emilia-Romagna Regional Gov CI Styria Annual Convention
  13. 13. Example: Discordia <ul><li>Launched 2003 by developers and net artists </li></ul><ul><li>Aimed at overcoming the dichotomy between collective practices of communication through mailing lists Vs. individually run blogs </li></ul><ul><li>Among the causes of its closure, it failed in harmonizing different professional cultures (programmers, artists, theorists, producers), in finding a common communication style </li></ul><ul><li>It tried just to &quot;create a context&quot; </li></ul>CI Styria Annual Convention
  14. 14. 2) Re-design of the information chain <ul><li>Who benefits from the work of millions of individuals online? </li></ul><ul><li>The intermediary </li></ul><ul><ul><li>Hornik, D. (2005), ‘Where’s the Money in the Long Tail?’, Venture Blog , 13 December. </li></ul></ul><ul><ul><li>Carr, N. (2005b), ‘Hypermediation 2.0’, Rough Type, 28 November. </li></ul></ul>CI Styria Annual Convention
  15. 15. <ul><li>Crowdsourcing as a way to reverse-engineer the hourglass-like model </li></ul><ul><li>Ex. </li></ul><ul><ul><ul><li>MediaCenter Bologna </li></ul></ul></ul><ul><ul><ul><li>Produzioni dal basso </li></ul></ul></ul><ul><ul><ul><li>Ecosia </li></ul></ul></ul>CI Styria Annual Convention
  16. 16. 3) Change in the notion of ‘creativity’ <ul><li>From function Vs. aesthetics to design as meanings embedded into “D inge ” </li></ul><ul><li>From engineering (build from scratch) to bricoleuring (re-combination, attention to details) </li></ul><ul><li>From objectivity to the politics of the “well-designed” </li></ul><ul><li>From individual Vs. collective to Dinge (gatherings): the result of collaborative actions </li></ul>CI Styria Annual Convention
  17. 17. Example <ul><li>Overmundo </li></ul>CI Styria Annual Convention
  18. 18. Example: Pad.Ma <ul><li>Pad.Ma </li></ul><ul><li>Public Access Digital Media Archive - an online archive of densely text-annotated video material, primarily footage and not finished films. The entire collection is searchable, viewable and editable online, and is free to download for non- commercial use </li></ul>
  19. 19. From modernity to… <ul><li>Dinge </li></ul><ul><li>Assemblies </li></ul><ul><li>Clouds </li></ul>
  20. 20. <ul><li>Annalisa Pelizza </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @Nisa00 </li></ul><ul><li>Skype: annalisa_nisa </li></ul>CI Styria Annual Convention