Flow powerpoint

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Flow powerpoint

  1. 1. Water Bottle Advertisement Anna Guevarra Hannah Mutze Shea Brunsdon Camille Oeding
  2. 2. Branding• Celebrity endorsement- Russel Brand• Gen Y• Fit and Healthy Lifestyle• Slogan- Go with the flow
  3. 3. • Appealing to Gen Y –Cultural connotations –Cameo establishes humorous genre –Relies on extratextual knowledge –‘Pumped up kicks’ lends a positive interpretation by using popular music
  4. 4. • Breaking through the clutter – Careful selection of song – Lively atmosphere – Simple imagery• Fitness and health culture – Exercise, gym settings – Emphasizes the need for the product
  5. 5. Go with the flow!

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