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Laying the foundations of SEO
About us
Founded in 2010 by 3 SEOs who were working on a large site migration
Grown to over 500 clients in 45 countries wo...
What we do
DeepCrawl is a cloud based Web Crawler
Built to be a low cost, high impact application. We want to be achievabl...
“Improve the web by providing data that helps
people make their web presence accessible,
relevant and effective.”
@DeepCra...
@DeepCrawl
Today’s Agenda
• Speaking to the business (10 mins)
• Building credibility (10 mins)
• Actionable Data (10 mins...
Speaking to the business
@DeepCrawl
@DeepCrawl
Educate
Set expectations
Get everyone to listen
SEO is essential to your business
@DeepCrawl
but most people in your business don’t
understand what it is or why it’s important
@DeepCrawl
Perception
Immediately be at the top of search resultsWave a magic wand
Reality
Multiple stakeholders involved Hundreds of small continuous improvements
So how can you change these perceptions?
@DeepCrawl
Meet with key people in the business and
understand their objectives
@DeepCrawl
Be upfront with expectations
@DeepCrawl
Everyone has Issues!
But opportunity abounds for improvements
@DeepCrawl
Things won’t change overnight
The secret ingredient to get their attention……
FEAR!!
@DeepCrawl
Building credibility
@DeepCrawl
@DeepCrawl
The Audit
Your priority
Quick win with Dev
For a thorough checklist:
Moz 2015 Technical Audit
https://moz.com/blog/technical-site-audit-for-2015
Include as much data as possible
@DeepCrawl
Combine with Google Analytics Crawl your Sitemaps
Look for some quick wins
@DeepCrawl
because you know what is going to work
@DeepCrawl
and how quickly changes can take affect
@DeepCrawl
Don’t treat the site as a whole
Try to identify problem areas
Indexability and Accesibility
Crawl space
Indexable space
Do what you can before asking for Dev time
@DeepCrawl
Control Accessibility
Test, test, test!
When you first ask for help from Dev
@DeepCrawl
make their job as easy as possible
@DeepCrawl
Indexability
Don’t just show the problem
Give the solution
Actionable Data
@DeepCrawl
@DeepCrawl
Help other stakeholders
Maintain momentum
Business Goals
Reality
Multiple stakeholders involved Hundreds of small continuous improvements
Show other teams where opportunities are
@DeepCrawl
give them solutions, not just problems
@DeepCrawl
Content Strategy
Content Strategy
Social Profile
Social Profile
Visualise site architecture for Functionality
Slow pages affecting Usability
Slow pages affecting Usability
Now you have multiple stakeholders on board
@DeepCrawl
you are ready to make a comprehensive Dev list
@DeepCrawl
The journey has only just begun
@DeepCrawl
you need to help maintain momentum
@DeepCrawl
and ensure real change happens
@DeepCrawl
Track progress
Consistently monitor performance
Build a cache of your website over time
Thank you for your time
https://www.deepcrawl.com
@DeepCrawl
Laying the foundations of SEO - DeepCrawl & SEMRush webinar
Laying the foundations of SEO - DeepCrawl & SEMRush webinar
Laying the foundations of SEO - DeepCrawl & SEMRush webinar
Laying the foundations of SEO - DeepCrawl & SEMRush webinar
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Laying the foundations of SEO - DeepCrawl & SEMRush webinar

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DeepCrawl's Darren Konskier teams up with SEMrush to explain how to lay the foundations of SEO.

Great SEO means demonstrating value. Darren breaks down how to speak constructively with those around you, build your credibility by setting clear objectives, and use actionable data to make positive changes.

You will also learn about examples of SEO disasters, get some tips on identifying problems in site architecture, and be introduced to the theory of marginal gains.

This webinar includes a live Q&A session with the audience. Watch it here:
https://www.deepcrawl.com/knowledge/webinars/laying-the-foundations-of-seo/

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Laying the foundations of SEO - DeepCrawl & SEMRush webinar

  1. 1. Laying the foundations of SEO
  2. 2. About us Founded in 2010 by 3 SEOs who were working on a large site migration Grown to over 500 clients in 45 countries worldwide We believe in building solid digital foundations. And we believe this leads to great SEO performance Head up the Commercial Team, helping Search teams worldwide get the most out of our tool
  3. 3. What we do DeepCrawl is a cloud based Web Crawler Built to be a low cost, high impact application. We want to be achievable for every budget Our reports help build a rich visualisation of your architecture and report on the health of all of your pages Optimise your website for the good of the user and search engines
  4. 4. “Improve the web by providing data that helps people make their web presence accessible, relevant and effective.” @DeepCrawl
  5. 5. @DeepCrawl Today’s Agenda • Speaking to the business (10 mins) • Building credibility (10 mins) • Actionable Data (10 mins) • Questions
  6. 6. Speaking to the business @DeepCrawl
  7. 7. @DeepCrawl Educate Set expectations Get everyone to listen
  8. 8. SEO is essential to your business @DeepCrawl
  9. 9. but most people in your business don’t understand what it is or why it’s important @DeepCrawl
  10. 10. Perception Immediately be at the top of search resultsWave a magic wand
  11. 11. Reality Multiple stakeholders involved Hundreds of small continuous improvements
  12. 12. So how can you change these perceptions? @DeepCrawl
  13. 13. Meet with key people in the business and understand their objectives @DeepCrawl
  14. 14. Be upfront with expectations @DeepCrawl
  15. 15. Everyone has Issues!
  16. 16. But opportunity abounds for improvements @DeepCrawl
  17. 17. Things won’t change overnight
  18. 18. The secret ingredient to get their attention…… FEAR!! @DeepCrawl
  19. 19. Building credibility @DeepCrawl
  20. 20. @DeepCrawl The Audit Your priority Quick win with Dev
  21. 21. For a thorough checklist: Moz 2015 Technical Audit https://moz.com/blog/technical-site-audit-for-2015
  22. 22. Include as much data as possible @DeepCrawl
  23. 23. Combine with Google Analytics Crawl your Sitemaps
  24. 24. Look for some quick wins @DeepCrawl
  25. 25. because you know what is going to work @DeepCrawl
  26. 26. and how quickly changes can take affect @DeepCrawl
  27. 27. Don’t treat the site as a whole
  28. 28. Try to identify problem areas
  29. 29. Indexability and Accesibility
  30. 30. Crawl space
  31. 31. Indexable space
  32. 32. Do what you can before asking for Dev time @DeepCrawl
  33. 33. Control Accessibility
  34. 34. Test, test, test!
  35. 35. When you first ask for help from Dev @DeepCrawl
  36. 36. make their job as easy as possible @DeepCrawl
  37. 37. Indexability
  38. 38. Don’t just show the problem
  39. 39. Give the solution
  40. 40. Actionable Data @DeepCrawl
  41. 41. @DeepCrawl Help other stakeholders Maintain momentum Business Goals
  42. 42. Reality Multiple stakeholders involved Hundreds of small continuous improvements
  43. 43. Show other teams where opportunities are @DeepCrawl
  44. 44. give them solutions, not just problems @DeepCrawl
  45. 45. Content Strategy
  46. 46. Content Strategy
  47. 47. Social Profile
  48. 48. Social Profile
  49. 49. Visualise site architecture for Functionality
  50. 50. Slow pages affecting Usability
  51. 51. Slow pages affecting Usability
  52. 52. Now you have multiple stakeholders on board @DeepCrawl
  53. 53. you are ready to make a comprehensive Dev list @DeepCrawl
  54. 54. The journey has only just begun @DeepCrawl
  55. 55. you need to help maintain momentum @DeepCrawl
  56. 56. and ensure real change happens @DeepCrawl
  57. 57. Track progress
  58. 58. Consistently monitor performance
  59. 59. Build a cache of your website over time
  60. 60. Thank you for your time https://www.deepcrawl.com @DeepCrawl

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