Slides from my class at General Assembly in London on 29 October 2012
Whether you sell physical products or not your users go through a set of stages from first hearing about you to hopefully becoming loyal customers. What they use (devices) and how they reach you (drivers) as well as where they arrive in your site (entry points) often changes depending on what stage of the lifecycle they are at, and so do their needs as well as the needs of the business.
Whether you work for an agency, a startup or established company, in this class you’ll learn why understanding and using your product lifecycle as a tool is one of the most valuable and simplest assets available to you. Starting with how to define your product lifecycle, we'll go through the step by step process of how to build it up into a fully fledged tool that can help you identify your user and business requirements across platforms and lifecycle stages.
We'll look at how this tool can be used to define KPIs as well as help you prioritise where you should put your emphasis in relation to business objectives and competitors' offerings. And as the cherry on the cake at the end of class you'll have an increased understanding of defining holistic experiences and the strategic aspects that goes into it.