My presentation for the Polish IA Summit 2012 about designing for a broader user base, a bigger diversity in needs and device usage.
"Design for everyone and you design for no one” has been the universally acknowledged mantra shared with clients, colleagues and students when they ask “What about …?”. But does it still hold true? Today the users we design for access the web from an ever increasing array of devices used everywhere and at any time. From the young to the old more people are online with each user expecting what they use to work for them, and them specifically. Their journeys are becoming less linear with multiple entry points and wished for onward journeys across devices, resulting in an endless list of ‘could be’ scenarios for us as designers. More than ever by targeting a specific audience, and specific scenarios, we’re shutting out or compromising the experience for the rest. But, is it actually possible to design for everyone and everywhere and if so, where do you start?
This case study based talk will cover the challenges and changes we are faced with today and based on principles from responsive design, dynamic publishing, contextual and timely content identify how to design for everyone and everywhere by defining:
- what designing for more diverse users and multiple devices means for us as designers and the clients we work with
- how it impacts the principles and methods we are used to working with
- what tools and deliverables we can use to address and define the complex landscape and requirements we are working within