Designing For Multiple Devices - Dublin Web Summit, Oct 2013
1. D!"#$%#%$ for multiple devices
DUBLIN WEB SUMMIT & GENERAL ASSEMBLY
by Anna Dahlström | @annadahlstrom
2. &! w'r() we design for
has become more complex
www.flickr.com/photos/pagedooley/2121472112
3. W! *"!) +' only have to deal with
different browsers, and the fold
www.flickr.com/photos/jorgeq82/4732700819
4. T'),- #+’" br'w"!r" AND endless numbers
of devices & screen sizes
www.flickr.com/photos/adactio/6153481666
5. I% 2009 1% of global internet traffic came from
mobiles. By the end of 2012 it had risen to 13% and by
2015 #+’" .p!/+!) +' b! ,b'v! 50%.*
* Source: www.forbes.com/sites/parmyolson/2012/12/04/5-eye-opening-stats-that-show-the-world-is-going-mobile
www.flickr.com/photos/nasamarshall/6289116940
6. A" 'f Q3 2012 we passed
1 billion smartphones in use
www.flickr.com/photos/raincitystudios/95234968
7. I 0,v! , 1'b +0,+ #" *%2%'w% +' 3,%F'r !v!r- 0*3,% that enters the world, five mobile
I’devices are created.*UX designer
m a freelance IA &
* Source: http://blogs.windows.com/ie/b/ie/archive/2013/07/17/the-companion-web-the-internet-and-how-we-use-it-is-evolving.aspx
www.flickr.com/photos/hlkljgk/5764422581
www.flickr.com/photos/helga/3952984450/
8. 41% 'f !3,#(" are now opened on mobile devices *
* Source: http://econsultancy.com/uk/blog/62268-41-of-email-is-now-opened-on-mobile-devices
www.flickr.com/photos/jayfresh/3388253576
9. B- +0! !%) 'f 2013, mobile phones will overtake PCs
as the most common web access device worldwide*
Source: www.gartner.com/newsroom/id/2429815
www.flickr.com/photos/miuenski/3127285991
10. The average person looks at their phone
150 +#3!" , ),-.*
* Source: www.textually.org/textually/archives/2012/02/030229.htm
www.flickr.com/photos/jorgeq82/4732700819
11. 40% 'f p!'p(! use their phone in the bathroom. *
* Source: http://www.lukew.com/ff/entry.asp?1500
www.flickr.com/photos/exlibris/2552107635
16. B!f'r! +0! 4r"+ #P0'%!
the mobile use case was limited
www.flickr.com/photos/frantaylor/4296536332
17. W! b*#(+ separate sites
for mobile & desktop
DESKTOP
FULL WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
18. I% f,/+, we still do
but we’re noticing something
www.flickr.com/photos/demandaj/7287174776
19. U"!r" .p!/+ an equal & continuous
experience across devices
www.flickr.com/photos/joachim_s_mueller/7110473339
20. “ 7 '*+ 'f 10 smartphone and tablet users expect the
same quality of experience on all devices. ” *
* Source: www.vibrantmedia.co.uk/press/press.asp?section=press_releases&id=256
www.flickr.com/photos/pandiyan/4550066009
21. &!r! ,r! a number
of reasons for this
www.flickr.com/photos/martinteschner/4569495912
22. P!'p(! /,rr- '*+ the same tasks on
mobiles as they do on desktops
www.flickr.com/photos/philippe/2462550872
23. D!v#/!" & "!rv#/!" are getting more
advanced & optimised for complex tasks
www.flickr.com/photos/joeybones/6791201819
24. W! %' ('%$!r 'w% just one device but
multiple & use them interchangeably
www.flickr.com/photos/soyproject/6066959891
25. W! w,%+ +' find what we’re looking for
irrespectively of the device we use
www.flickr.com/photos/visualpunch/7351572896
26. M'b#(! /'%+.+ ≠ 3'b#(! *"! /,"!
The latter is about the task, the former about
the total sum of the user’s mobile experience
www.flickr.com/photos/icedsoul/2486885051
27. H,v#%$ "!p,r,+! sites
does, for the most part, not make sense
DESKTOP
FULL WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
28. S', w0,+
should we do?
www.flickr.com/photos/tomitapio/4053123799/in/photostream
29. T'),- w!’(( (''2 ,+...
1. Defining your mobile strategy
2. App design
3. Responsive design
4. Input, orientation & touch screens across devices
5. Practice
6. Q & A
30. O*r 3,#% 'p+#'%" are bespoke
mobile sites, responsive sites and apps
www.flickr.com/photos/martinteschner/4569495912
31. B!"p'2! 3'b#(! "#+!" have a separate url
& means maintaining different sites
DESKTOP
FULL WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
32. R!"p'%"#v! "#+!" have the same url
& is basically “one site”
FULL WEBSITE
FULL
WEBSITE
FULL
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
33. App", well we all know
they come from app stores
www.flickr.com/photos/paul-r/217948368
34. H'w do we know
when to do what?
www.flickr.com/photos/tomitapio/4053123799/in/photostream
41. F'r +0! 4r"+ +#3! smartphones and tablets made up
more than one-third of total clicks on Google in Q3*
* Source: http://econsultancy.com/uk/blog/63605-us-mobile-paid-search-spend-up-66-year-on-year-stats
www.flickr.com/photos/antoniolas/4367543346
43. W0,+ w! "0'*() )' is keep the
core content the same & optimise the
experience, display & interactions to the device
www.flickr.com/photos/jmtimages/2883279193
56. N'+ ," !,"- ," just
doing an app for e.g. iOS or Android
www.flickr.com/photos/nrkbeta/3906687294/in/photostream
57. N!!) +' /'%"#)!r fragmentation
across different versions &
backwards compatibility
www.flickr.com/photos/aforgrave/6168689222
58. R!(,+#v! %*3b!r of active
Android devices across different versions
Source: http://developer.android.com/about/dashboards/index.html
www.flickr.com/photos/blakespot/4773693893
59. C'3p,r#"'% 'f adoption rate
of iOS7, iOS6 and iOS5
Source: www.fiksu.com/iOS-7-iPhone-5s-5c-Usage-Tracker
www.flickr.com/photos/blakespot/4773693893
60. Ev!r- p(,+f'r3 has their own
ui guidelines that their users are used to
www.flickr.com/photos/gadl/3570118243
66. Fr'3 testing sketches as
paper prototypes or as clickable prototypes...
www.flickr.com/photos/grinblo/8659685975
www.flickr.com/photos/waagsociety/8888907062
69. R!"p'%"#v! "#+!" have the same url
& is basically “one site”
FULL WEBSITE
FULL
WEBSITE
FULL
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
70. “ D!"#$% & )!v!('p3!%+ "0'*() r!"p'%) to the
user’s behaviour & environment based on screen size,
platform & orientation. [It’s]...a mix of flexible grids &
layouts, images & an intelligent use of media queries. “
- S3,"0#%$ M,$7#%!
www.flickr.com/photos/adactio/5818096043
71. &! b,/2b'%! #"
your grid & breakpoints
http://foundation.zurb.com/docs/layout.php
72. C'(*3%" & $*++!r" can be
fluid or fixed, or a combination.
http://foundation.zurb.com/docs/layout.php
74. “ C'%+!%+ %!!)" +' b! /0'r!'$r,p0!) to
ensure the intended message is preserved on any
device and at any width “
www.flickr.com/photos/theaftershock/2811382400
- Tr!%+ W,(+'%
76. S' +0,+ #+’" /,r!8((considered, like this
http://thenextweb.com/
77. M'b#(! 'r )!"2+'p 4r"+,
the key is considering the content &
how it will work across devices
78. “ M'b#(! %,v#$,+#'% should be like a good friend:
there when you need them but cool enough to give you
your space. “
* Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns
www.flickr.com/photos/melodramababs/2766765248
79. Br,) Fr9+ has written 2 excellent posts
on Responsive navigation patterns
xxx
http://bradfrostweb.com/blog/web/responsive-nav-patterns
http://bradfrostweb.com/blog/web/complex-navigation-patterns-for-responsive-design
80. C'%"#)!r -'*r pr'1!/+: assess the depth
needed as well as pros & cons of approaches
www.flickr.com/photos/inpivic/5205918163/
89. “ T'*/0 has landed on the desktop. “
- J90 C(,r2
www.flickr.com/photos/patdavid/9391602153
90. ‘N!w r*(!: every desktop design has to go
finger-friendly’*
* Source: http://globalmoxie.com/blog/desktop-touch-design.shtml
www.flickr.com/photos/66327170@N07/7296381856
92. “ T'*/0 "/r!!% (,p+'p ",(!" have jumped 52%
in the last quarter. 5 years from now you will you not
be able to buy a Windows computer without a
touch screen. ”*
* Source: http://www.lukew.com/ff/entry.asp?1750
Screenshot from www.currys.co.uk
93. W! "0'*() consider touch across all devices
& screen sizes. Not just smartphones & tablets
www.flickr.com/photos/adactio/6153481666
95. 49% 'f *"!r" hold their phone in one hand,
but how they hold it differs
www.flickr.com/photos/jorgeq82/4732700819
96. ONE HAND (R: 66% L: 33%)
O+0!r v,r#,+#'%"
based on 1,333 observations
during 2 months
72%
28%
CRADLING (L: 79% R: 21%)
90%
10%
TWO HANDS
Source & images from UX Matters - www.uxmatters.com/mt/archives/2013/02/how-do-users-really-hold-mobile-devices.php
97. H'()#%$ our devices
is not a static stage. It changes
Source & images from UX Matters - www.uxmatters.com/mt/archives/2013/02/how-do-users-really-hold-mobile-devices.php
102. &! BRIEF
A major dating site has asked you to create a campaign for Valentines day 2014
focused on "unexpected moments". The purpose is to facilitate encounters &
dates between people in Dublin looking to find that special someone.
The site/app should support finding people nearby and location should be a key
way for both discovering people & suggestions for date activities. The following
should also be included:
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
103. 01
BESPOKE MOBILE SITE
VS. RESPONSIVE VS. AN APP
The client has come to you with their idea and are asking for your advice on what
they should be doing and considering.
W0,+ w'*() -'* r!/'33!%) #% +!r3" 'f 3'b#(! pr!"!%/! & w0-?
A bespoke mobile site, responsive design, an app or a combination?
Consider:
HOW WOULD MOST PEOPLE ACCESS IT?
• Direct traffic vs. shared links?
WHAT DO YOU NEED IT TO DO?
• Device specific capabilities needed?
• Is offline reading/ usage required?
www.flickr.com/photos/pinkpurse/5355919491
WHAT ARE THE OBJECTIVES & PRACTICALITIES?
• The budget
• The current technical platform
• Could an app be re-used later
• The marketing value of an app
104. 02
CONTENT STACKING STRATEGY
Together the client and you have decided to go with a responsive site, which can
also form the basis for their app presence. Now it’s time to get to work.
F'r +0! 0'3! p,$! '%(-, w'r2 +0r'*$0 ("2!+/0#%$) 0'w +0! /'%+!%+
"0'*() b! )#"p(,-!) ,%) pr#'r#+#"!) (/'%+!%+ "+,/2#%$)
Consider desktop, mobile, smartphone
The site should support finding people nearby and location should be a key way
for both discovering people & suggestions for date activities. The following
should also be included:
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
106. D!4%! your content stacking strategy
across devices & orientations
Mobile
Desktop/ tablet
1
Logo
1
Logo
2
Header
4
Bath section intro
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
107. D'%’+ 1*"+ work with columns
but think of the narrative of the views
www.flickr.com/photos/garrettc/6260768486/
108. D!4%! display variations as well as
the elements they are made up of
Desktop/ Tablet
Desktop/ tablet
1
Logo
Mobile
Mobile
2
Header
4
Bath section intro
1
Logo
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
109. I"'(,+! !(!3!%+" that need to be able to break
out to meet your content stacking strategy
Desktop/ Tablet
Desktop/ tablet
1
Logo
Mobile
Mobile
2
Header
4
Bath section intro
1
Logo
5
Ad
3
Nav
8 Store
locator
6
Types of baths
2 Header
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
110. A),p+ +' the device & screen in question;
both order & priority as well as interactions,
how much to show & how
www.flickr.com/photos/katherinekenny
111. Desktop/ Tablet
Desktop/ tablet
1
Logo
Mobile
Mobile
2
Header
1
Logo
2 Header
L#++(! b- (#++(! you build up a module library
of defined components for your views,
across devices & orientations
4
Bath section intro
5
Ad
3
Nav
8 Store
locator
6
Types of baths
3
Nav
4
Bath
section
intro
5
Ad
7
Related
products
6
Types of baths
9 Tools
10
Footer
7
Related products
8 Store
locator
9 Tools
10
Footer
112. 02
CONTENT STACKING STRATEGY
Together the client and you have decided to go with a responsive site, which can
also form the basis for their app presence. Now it’s time to get to work.
F'r +0! 0'3! p,$! '%(-, w'r2 +0r'*$0 ("2!+/0#%$) 0'w +0! /'%+!%+
"0'*() b! )#"p(,-!) ,%) pr#'r#+#"!) (/'%+!%+ "+,/2#%$)
Consider desktop, mobile, smartphone
The site should support finding people nearby and location should be a key way
for both discovering people & suggestions for date activities. The following
should also be included:
•
•
•
•
About page
Search (people, activities)
Activity suggestions
Notifications
www.flickr.com/photos/pinkpurse/5355919491
•
•
Login & registration
Data visualisations (active users, dates
organised etc)
113. A f!w final words
www.flickr.com/photos/martinteschner/4569495912
114. A#3 +' make it more future proof
by moving away from specific devices
www.flickr.com/photos/byte/8282578241
115. &#" brings us back to the importance of
modularity in responsive design
www.flickr.com/photos/donsolo/2136923757/
116. L!"" ,b'*+ p,$!" & more focus on
the building blocks that makes up those views
www.flickr.com/photos/boltofblue/4418442567
117. N' 3'r! is it
about beautiful page designs...
www.flickr.com/photos/miuenski/3127285991
118. ...b*+ ,b'*+ v#!w" that will look different
across browsers, screen sizes & devices
www.flickr.com/photos/jorgeq82/4732700819
www.flickr.com/photos/adactio/6153481666
119. &! 3'r! you reuse, the less modules
there will be to design, define and develop
www.flickr.com/photos/boltofblue/4418442567
120. B,"#%$ br!,2p'#%+" on
screen sizes isn’t wrong, but
it is a temporary work around
www.flickr.com/photos/gozalewis/3249104929
121. W'r2 w#+0 breakpoints & tweakpoints,
focus on content layout & EMS instead of px
www.slideshare.net/yiibu/pragmatic-responsive-design
122. H'w w! ,ppr',/0 #+ depends
on your project, budget and time frame
& if it’s being built externally
www.flickr.com/photos/75905404@N00/7126146307
123. W0,+ w! /,%%'+ )' is take
a waterfall approach with responsive design
where we hand over from to the other
www.flickr.com/photos/bingisser/154452815