Slides from my talk at dd:London with GA http://www.eventbrite.com/e/ddlondon-tales-from-the-ux-trenches-with-ga-tickets-12163723023
Storytelling has always played an important part in our societies throughout history. In the last few years it's gained attention as an important aspect in communicating and building engagement with a brand’s customer base. But storytelling is also an integral part of the design process. It’s a tool that not only can help us define our content and messaging, but the experience as a whole. Both across platforms and screens, and how we interact with it.