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“ A good piece of UX has a narrative and clearly
tells a story, or at least part of a story on a particular
journey. As a designer - everything I do and make is
communicating something to someone. Therefore a
critical deliverable to establish that principle are good
personas. 

I need to understand who has to get what out of
the thing I'm designing and I'm only satisfied a visual
has been executed well once I'm confident it's telling
the right story to the right person in the right way. ”
- Steve Whittington

Design Director 

Dare

www.flickr.com/photos/jmsmith000/3169546564

Published in: Technology, Design
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