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Risorse per promuovere la tua musica su YouTube

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Tra i 10 video più visualizzati nella storia di YouTube solamente uno, il famosissimo Charlie bit my finger, non è una clip musicale! Comincia da questa riflessione, semplice ma significativa, sulla potenza della piattaforma di Google per la musica, il mio intervento in hangout con Gianluca Abbadessa di Promuovere Musica.

La presentazione è stata strutturata per presentare sia indicazioni basi per artisti e band che stanno partendo da zero, sia per chi ha già un bacino di fan e desidera utilizzare YouTube per aumentare le interazioni e la popolarità.

Published in: Entertainment & Humor
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Risorse per promuovere la tua musica su YouTube

  1. 1. PROMUOVERE LA TUA MUSICA CON YOUTUBE Strategie, consigli ed esempi pratici
  2. 2. @Laseomante Tecniche Marketing Informazione ed Emozioni Dal mondo di YouTube www.tuttosuyoutube.it
  3. 3. PSY - GANGNAM STYLE 1,639,812,337 views Justin Bieber - Baby ft. Luacris 863,511,344 views Jennifer Lopez - On The Floor ft. Pitbull; 672,851,234 views Eminem - Love The Way You Lie ft. Rihanna; 566,569,275 views LMFAO - Party Rock Anthem ft. Lauren Bennett, GoonRock; 545,446,020 views Shakira - Waka Waka(This Time for Africa); 529,456,105 views Charlie bit my finger - again !; 527,775,885 views Lady Gaga - Bad Romance; 520,442,746 views Michel Telo - Ai Se Eu Te Pego 506,454,823 views Don Omar - Danza Kuduro ft. Lucenzo; 450,006,272 views 10 VIDEO + VISTI NELLA STORIA DI YOUTUBE
  4. 4. PSY - GANGNAM STYLE 1,639,812,337 views Justin Bieber - Baby ft. Luacris 863,511,344 views Jennifer Lopez - On The Floor ft. Pitbull; 672,851,234 views Eminem - Love The Way You Lie ft. Rihanna; 566,569,275 views LMFAO - Party Rock Anthem ft. Lauren Bennett, GoonRock; 545,446,020 views Shakira - Waka Waka(This Time for Africa); 529,456,105 views Charlie bit my finger - again !; 527,775,885 views Lady Gaga - Bad Romance; 520,442,746 views Michel Telo - Ai Se Eu Te Pego 506,454,823 views Don Omar - Danza Kuduro ft. Lucenzo; 450,006,272 views 10 VIDEO + VISTI NELLA STORIA DI YOUTUBE Solo uno di questi video, non è un video musicale!
  5. 5. RAPPER YOUTUBER
  6. 6. Contenuti diversificati VLOG COVER EXTRA
  7. 7. PARTIRE DA ZERO #1
  8. 8. CURA ORIGINALITA’ MARKETING MIX FATTORE X DIFFONDI SUI SOCIAL E NELLE COMMUNITY 1 2 3
  9. 9. CURA DEL CANALE1 TITOLO DESCRIZIONE CANALE TAG
  10. 10. TITOLO Inserire le informazioni più importanti nel titolo: •  nome della canzone •  nome dell’artista o del gruppo •  nome dell’album ma a seconda dei casi può essere anche utile indicare la manifestazione, il concerto o la location. Tutte le informazioni che possono facilitare l’individuazione del video da parte del tuo pubblico.
  11. 11. TITOLO
  12. 12. Non solo YouTube ma anche Google
  13. 13. DESCRIZIONE
  14. 14. DESCRIZIONE Inserire informazioni per la conversione ma anche elementi che possono aiutare la ricerca del video: •  Link agli store dove è possibile acquistare la canzone •  Link ai social networks •  Link alle altre canzoni •  Nomi dei componenti del gruppo •  Nome dell’album e data di rilascio •  Prossimi eventi e date dei concerti •  Link a playlist
  15. 15. DESCRIZIONE LINK ALLO STORE
  16. 16. DESCRIZIONE DESCRIZIONE DETTAGLIATA
  17. 17. DESCRIZIONE E SE IL MIO PUBBLICO STESSE CERCANDO IL TESTO DELLA CANZONE?
  18. 18. DESCRIZIONE CALL-TO-ACTION E LINK ALL’INIZIO
  19. 19. DESCRIZIONE
  20. 20. Impostazioni predefinite
  21. 21. Impostazioni canale
  22. 22. Ricerca dei tag
  23. 23. Ricerca dei tag +   Continuare l’elenco inserendo nomi di artisti e canzoni conosciute che con molta probabilità potrebbero interessare al nostro pubblico + il genere musicale
  24. 24. Ricerca dei tag h"p://ads.youtube.com/keyword_tool  
  25. 25. Ricerca dei tag Abbiamo a disposizione 500 caratteri: USIAMOLI!
  26. 26. Google Trends per YouTube COVER
  27. 27. Create clip per YouTube
  28. 28. Google  alert   analy;cs   SEGUIRE LA DIFFUSIONE DEL VIDEO
  29. 29. Google  alert   analy;cs   GOOGLE ALERT YOUTUBE ANALYTICS SEGUIRE LA DIFFUSIONE DEL VIDEO
  30. 30. Google  alert   analy;cs   YOUTUBE ANALYTICS
  31. 31. Collaborazioni con altri YouTubers
  32. 32. CANALI CONSIGLIATI Fare promozione incrociata consigliando canali amici affini al tuo canale che a loro volta consigliano il tuo canale ai loro fan (anche attraverso l’inclusione di video “amici” nelle proprie playlist)
  33. 33. CANALI CONSIGLIATI
  34. 34. VIDEO IN COLLABORAZIONE
  35. 35. Utilizzare la programmazione in video per mettere in evidenza su tutti i video il video promozionale dell'album (oppure il video più recente).
  36. 36. MARKETING MIX2
  37. 37. ORIGINALITA’3
  38. 38. Riprendersi mentre si suona o si canta
  39. 39. VERSIONE ACUSTICA
  40. 40. VERSIONE A CAPPELLA
  41. 41. TRAVESTIMENTI
  42. 42. TRAVESTIMENTI
  43. 43. OSARE
  44. 44. EMOZIONARE
  45. 45. CAVALCARE LA VIRALITA’
  46. 46. BALLARE FUNZIONA?
  47. 47. BALLARE SU YOUTUBE FUNZIONA
  48. 48. UN PROPRIO CREARSI STILE!!! La musica è comunicazione
  49. 49. TIPOLOGIE DI VIDEO
  50. 50. TUTORIALS Far vedere la musica
  51. 51. TUTORIALS
  52. 52. TUTORIALS
  53. 53. TUTORIALS
  54. 54. ARTISTI CON UNA BASE DI FAN #2
  55. 55. TUTORIALS Non solo musica
  56. 56. LIVE FOOTAGE Tour & Performances
  57. 57. TAKE AWAY SHOW Street Performance
  58. 58. BACKSTAGE Dietro le quinte
  59. 59. LYRICS VIDEO Video di testo
  60. 60. INTERVISTE
  61. 61. VIDEO BLOG
  62. 62. VIDEO INTERATTIVO
  63. 63. COINVOLGERE I FAN Chiedere ai fan di dare un loro contributo per la realizzazione del prossimo videoclip. In questo modo si ottiene fidelizzazione del pubblico, notiziabilità del video ed interazione sul canale.
  64. 64. FOTO DA INSTAGRAM
  65. 65. VIDEO UGC
  66. 66. REMIX DI COVER
  67. 67. REMIX DI COVER
  68. 68. ED IL LINK AD ITUNES?
  69. 69. CLICK-TO-BUY Il link allo store è frutto dell’accordo tra YouTube e lo store. Per iTunes pare che il servizio sia erogato solo per i brani di artisti Sony BMG Music Entertainment Agenzia che fa da tramite con YouTube affinché YT identifichi chi utilizza la tua musica e ti permetta di monetizzare con essa, tramite il link ad iTunes o altri store.
  70. 70. LANCIO DI UN NUOVO ALBUM
  71. 71. IL VIDEO TRAILER
  72. 72. IL VIDEO TRAILER
  73. 73. TRAILER INTERATTIVO
  74. 74. TRAILER A PUNTATE
  75. 75. TRAILER COUNTDOWN
  76. 76. COMUNICARE LE DATE DEI TOUR
  77. 77. COMUNICARE LE DATE DEI TOUR DESCRIZIONI
  78. 78. COMUNICARE LE DATE DEI TOUR DESCRIZIONI ANNOTAZIONI
  79. 79. COMUNICARE LE DATE DEI TOUR DESCRIZIONI ANNOTAZIONI COVER DEL CANALE
  80. 80. COMUNICARE LE DATE DEI TOUR
  81. 81. COMUNICARE LE DATE DEI TOUR
  82. 82. Per domande, suggerimenti, chiacchere, scambio di video e sorrisi mi trovate su: Twitter: Googleplus: Facebook:

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