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Arcs Presentation W 11


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Here you'll see what i did for ARCS's final presentation under the title of "Popularity of Helvetica in Visual Communication."

Published in: Design, Technology
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Arcs Presentation W 11

  1. 1. Popularity of Helvetica in Visual Communication
  2. 2. one of the icons of the visual communication in the twentieth century.
  3. 5. History of Helvetica
  4. 6. 1950s, 1960s emerged from Switzerland and German; asymmetrical organization of design elements on a grid; objective photography; use of sans-serif typography set in flush-left; International Typographic Style
  5. 9. design model: Akzidenz Grotesk; designer: Max Miedinger and Eduard Hoffman for the Haas Type Foundry; Neue Haas Grotesk; Helvetica
  6. 10. Why Helvetica is so popular?
  7. 11. the creativity contribute a little to its popularity;
  8. 13. good timing;
  9. 16. neutral, non-personality;