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Clash double page spread

Clash Magazine double page spread analysis

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Clash double page spread

  1. 1. Main Image- The whole of the left page of the magazine is a mid long shot of artist Mykki Blanco. He is shown directly facing the camera in a staged pose, showing direct address to the audience. This to make them feel involved with the article and intrigued to read on. He is shown topless revealing multiple tattoos, he also has his jeans worn low down allowing his underwear to be shown. This portrays quite a negative representation of Mykki Blanco, as a young African American artist, he is shown living up to the stereotypes surrounding this ethnicity. As he is topless with his underwear on display, he is showing an overly sexualised representation. Furthermore, his tattoos represent an element of rebellion as tattoos on young people are usually looked at quite negatively. The representation also implies that he’s a rap artist due to his casual choice of outfit. Differently to a pop artist who would be shown wearing something extravagant or designer. However, the representation isn’t entirely negative. He is surrounded by a white background, which has connotations of innocence, purity and peace. His facial expression is also quite timid making him look quite vulnerable. His pose is also quite restrained differentiating him from a stereotypical rap artist pose where they’d appear overly confident and arrogant. Overall, the image is quite ‘stripped back’ which a sense of minimalism. This could be to show that the article will be giving a true insight into what being a rap artist is like, in comparison to the stereotypical rap persona that is usually shown. This would appeal to the audience who would be interested in seeing a different side to rap artists.
  2. 2. On the left hand side of the page, showing the main image, there is no use of captions to inform the audience of the artist. This suggests that Mykki Blanco is a well established artist who would be well known to the target audience of the magazine, due to their taste in music genre. Mykki Blanco is a rap artist which suggests that the magazine is aimed at students at university and young adults, who would generally listen to this genre of music. This particular article may appeal more to men due to the Mykki Blanco’s music being of an alternative hip hop genre. However, it would also appeal to a female audience who enjoy this genre. On the right hand side of the double page spread, the headline is written in a black serif font, which shows quite an alternative and simplistic theme, therefore appealing to a younger audience. The headline says ‘New World Order’ which would again appeal to fans of his music as they’d know this as the name for Mykki Blanko’s world tour. Underneath this, is a cover line that leads into the article ‘From art to Rap with-’, this is shown a smaller serif font than the one used in the headline. This shows the headline and the artists tour is the most important aspect of the article. This cover line is then continued below in a bold capitalised font ‘MYKKI BLANKO’. By having the artists name on a separate cover line it emphasises his name and popularity by creating a build up. His name is also bold to make it clear to the audience that it his him in the image on the left side of the page. The bylines of the article break the stereotypical conventions of a music magazine. Instead of having the byline placed at the top or bottom of the page is in- between the cover lines, almost interrupting them. This could be because the photographer Kevin Amato is known for his magazine photography, which would appeal to the audience who may want to find out more about him.
  3. 3. The article begins with a leading conventional drop cap to start the article, however not all the columns of body text are the same height & width, and so the first one leaves a lot of dead space, which looks quite unusual, making the page look empty/bare towards the top. However, this could also be to maintain the stripped back and minimalistic theme to the double page spread which as stated before, is shown in the main image. The start of the article also consists of a pull quote, which is un-usual, as an artist in any magazine is normally introduced to the audience by the writer, before sharing information from the interview. Usually, pull quotes are embedded into the article. However, this construction could be done to portray the magazine’s alternative approach and challenge conventions. This would appeal to the target audience who would enjoy Clash magazines slightly more niche and modern approach. On the far right side of the page, there is an un-conventional placing of pagination which links to the web-link for the magazine, which theoretically provides extra content for the audience. This would appeal to the audience who as part of a technology savy age group would be able to access the magazine online or from their smartphones. The colour scheme of the double page spread maintains a simple look that is consistent throughout with a white background and black typeface. This could’ve been done to keep the focus on the artist and the content of the article itself. It shows that the target audience would be interested in the article and not other unnecessary distractions.

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Clash Magazine double page spread analysis

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