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Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU

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Annabelle's presentation on how to lawfully use social media and online marketing. ialci's workshop at Tranoi NYC in February 2016.

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Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU

  1. 1. Tranoï, NYC, 23 February 2016 Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
  2. 2. New EU consumer contracts legislation: are you compliant?
  3. 3. 3 Transposition of Directive 2011/83/EU on consumer rights: by 13 June 2014!! Achieving a real business-to- consumer (B2C) internal market, striking the right balance between a high level of consumer protection & competitiveness of businesses. Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
  4. 4. 4 10 most important changes for consumers buying online 1. Elimination of hidden charges and costs on the internet 2. Increased price transparency 3. Banning pre-ticked boxes on websites 4. 14 days to change your mind on a purchase 5. Better refund rights 6. Introduction of a EU-wide model withdrawal form 7. Eliminating surcharges for the use of credit cards and hotlines 8. Clearer information on who pays for returning goods 9. Better consumer protection in relation to digital products 10.Common rules for businesses will make it easier for them to trade all over Europe Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
  5. 5. New EU regulation on online dispute resolution for consumer disputes: did you see it coming?
  6. 6. 6 Introduction of EU regulation 524/2013 on online dispute resolution for consumer disputes: by 9 January 2016!!• Online dispute resolution platform • Fashion businesses engaging in online sales or service contracts with consumers must provide consumers with accessible electronic link to ODR platform on their websites Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
  7. 7. Privacy and cookies policy: a must-have for any fashion brand with a presence online
  8. 8. 8 Privacy and cookies policies for fashion brands • EU framework •Social media and data collection: what obligations for fashion brands? •Enforcement of e-privacy directive by data protection authorities: not a joke! •Opt-in for cookies •The issue with safe harbour •How to draft solid privacy & cookies policies Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
  9. 9. 9 Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU Annabelle Gauberti Ialci president contact@ialci.org @ialci1901 on Twitter Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU

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