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Vom Mitmachen zur Strategie - Social Media @ Microsoft Deutschland

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Vom Mitmachen zur Strategie - Social Media @ Microsoft Deutschland

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Vom Mitmachen zur Strategie - Social Media @ Microsoft Deutschland

  1. 1. MS.COM E-Mail Newsletter msn.de Events, Messen OWNED MEDIA MicrosoftMicrosoft Partner Channels Microsoft Ecosystem Foren, Newsgroups, Blogs, Communities PAID EARNEDSearch Engine MEDIA MEDIA Advertising 3rd Party/ Community/ Neutrale Commercial Social Media Communities, Foren etc. Blogs, Display Advertising Microblogs Social Networks
  2. 2. External Excellence Internal EnablementCollect, Cluster &Distribute
  3. 3. Übergreifende Entscheidungenvs. operatives GeschäftRegelmäßige Treffen in kurzenAbständen (monatlich)Social Media Manager bereitetvor, treibt die Themen• Social Media Strategie• Social Media Guidelines• Social Media Enablement
  4. 4. Fans Impression Comments Likes Leads Downloads s User GeneratedViews Tweetreach Content @Replies Application Sales s
  5. 5. Annabelle Atchison anatch@microsoft.com www.microsoft.de/newsroomwww.twitter.com/MicrosoftPresse www.twitter.com/mrsatozwww.facebook.com/MicrosoftDE

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