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MS.COM                         E-Mail Newsletter


            msn.de
                                                                           Events, Messen
                                           OWNED
                                           MEDIA
                                           Microsoft
Microsoft Partner                          Channels                                  Microsoft
   Ecosystem                                                                 Foren, Newsgroups, Blogs,
                                                                                   Communities
                               PAID                    EARNED
Search Engine                 MEDIA                     MEDIA
 Advertising                  3rd Party/               Community/                   Neutrale
                             Commercial                Social Media               Communities,
                                                                                   Foren etc.


                                                                                Blogs,
       Display Advertising                                                    Microblogs
                                                           Social Networks
External
                             Excellence
                Internal
                Enablement
Collect, Clus
ter &
Distribute
Übergreifende Entscheidungen
vs. operatives Geschäft


Regelmäßige Treffen in kurzen
Abständen (monatlich)


Social Media Manager bereitet
vor, treibt die Themen


• Social Media Strategie
• Social Media Guidelines
• Social Media Enablement
Fans    Impression Comments Likes       Leads      Downloads
        s
                   User
                   Generated
Views   Tweetreach Content   @Replies   Application Sales
                                        s
Annabelle Atchison
    anatch@microsoft.com

 www.microsoft.de/newsroom
www.twitter.com/MicrosoftPresse
  www.twitter.com/mrsatoz
www.facebook.com/MicrosoftDE
Vom Mitmachen zur Strategie - Social Media @ Microsoft Deutschland

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Vom Mitmachen zur Strategie - Social Media @ Microsoft Deutschland

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. MS.COM E-Mail Newsletter msn.de Events, Messen OWNED MEDIA Microsoft Microsoft Partner Channels Microsoft Ecosystem Foren, Newsgroups, Blogs, Communities PAID EARNED Search Engine MEDIA MEDIA Advertising 3rd Party/ Community/ Neutrale Commercial Social Media Communities, Foren etc. Blogs, Display Advertising Microblogs Social Networks
  • 10.
  • 11. External Excellence Internal Enablement Collect, Clus ter & Distribute
  • 12. Übergreifende Entscheidungen vs. operatives Geschäft Regelmäßige Treffen in kurzen Abständen (monatlich) Social Media Manager bereitet vor, treibt die Themen • Social Media Strategie • Social Media Guidelines • Social Media Enablement
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Fans Impression Comments Likes Leads Downloads s User Generated Views Tweetreach Content @Replies Application Sales s
  • 24. Annabelle Atchison anatch@microsoft.com www.microsoft.de/newsroom www.twitter.com/MicrosoftPresse www.twitter.com/mrsatoz www.facebook.com/MicrosoftDE