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Today I’m presenting a talk at Conversion Elite all about my favourite topic – using analytics to improve success! In this case, I’m focussing on conversion optimisation, but the skills, foundations and processes are very similar regardless of your business and project objectives.
My main takeaways are how to use analytics for the following purposes:
• Identify testing opportunities
• Forecast
• Prioritise
• Justify stakeholder investment
• Use analytics wisely
• Uplift your business
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