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Integrated Technology

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Augmented Technology in Advertising.

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Integrated Technology

  1. 1. Integrated Technology
  2. 2. Augmented Reality Cadbury Cadbury took over Waterloo Station for two days with an experiential and digital OOH campaign that used the augmented reality technology on Europe’s largest digital screen, the Waterloo Motion. The campaign delivered real-time, spontaneous ‘joy’ for commuters who were invited to virtually burst 3D models of ‘chocolate joy’ that were placed above their heads, on screen. http://www.youtube.com/watch?v=_V7BJMvIvFM
  3. 3. Mahindra XUV500 The Augmented Reality campaign conceptualised and designed by Hungama Digital Media for Mahindra XUV500, this was executed in Auto Expo 2012. This was the first time when people experienced the augmented reality & virtually experience the cheetah by their side, including petting the wild animal! By standing on the floor, a big screen over the XUV shows a cheetah walking in and standing next to the visitor. It's a total visual treat when the image is captured, it shows the visitor with the car and the cheetah with a watermark on the image -- Me with the cheetah! - XUV500. With such exceptional visuals, the consumers are left spellbound surrounded by the raw beauty of the cheetah on the mechanical lines of the cars. While experiencing this, people were asked to share their experience on their social media accounts which ultimately gave the big exposure to the company. https://www.youtube.com/watch?v=NmR_49_h6mc
  4. 4. While experiencing this, people were asked to share their experience on their social media accounts which ultimately gave the big exposure to the company on social platform.
  5. 5. Thank You By:- Ankur Jain

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