Digital media and you

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This was the presentation I did for Christ University, first year marketing students. Explaining them what is Digital Media, what are its sacred pillars and how it can work for them was wonderful, especially because they were so involved in it.

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Digital media and you

  1. 1. Digital Media N U Ankur Sharmahttp://about.me/ankurdinesh
  2. 2. Let’s kill time!• About.me• What is Digital Media?• 3 Sacred Pillars of Digital Media• Throw the Dart!
  3. 3. About.me• Education – Major in International Business from IIM, Calcutta – B.Tech from National Institute of Technology – PGD in Advanced Computing from C-DAC• Work Experience – Mphasis • Software Developer – Travelocity (5+ yrs) • Software Developer, Partner Marketing, Product Marketing – ESPN • Product Manager
  4. 4. What is Digital Media?The creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education - Digital Media Alliance
  5. 5. 3 Pillars - Digital Media Title• Content• Social• Relevance
  6. 6. Content• Forms – Text – Image – Audio – Video• Producers – SMEs – Users
  7. 7. User-generated Content• Blogs• Wikis• Reviews• Profiles• Photo/Audio/Video platforms
  8. 8. User-generated Content
  9. 9. Numbers don’t lie! Title• 2009- Boston College stopped distributing e-mail addresses to incoming freshmen• YouTube –#2 largest search engine in the world• Wikipedia has over 13 million articles - 78% of these articles are non-English• Over 200,000,000 Blogs, more than 50% of which post content daily
  10. 10. Social - Ecosystem Where? Social Networks What? Social Content Social Publishing Social Search How? Social Gaming Social Shopping Why? Social Impact Social Currency
  11. 11. Relevance “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” - Mark Zuckerberg, Facebook
  12. 12. Customized Content Aggregation
  13. 13. To sum it all up!
  14. 14. Throw the Dart!

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