Getting started

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Getting started

  1. 1. VALUE
  2. 2. The quintessential part of life
  3. 3. It is in our DNA
  4. 4. TARGET: Facts & Figures
  5. 5. TARGET: Facts & FiguresTarget is the second-largest discount retailer in the United States
  6. 6. TARGET: Facts & FiguresTarget is the second-largest discount retailer in the United StatesThe retailer employees approximately 3,55,000 employees across the companys 1767 stores
  7. 7. TARGET: Facts & FiguresTarget is the second-largest discount retailer in the United StatesThe retailer employees approximately 3,55,000 employees across the companys 1767 storesAs of 2010, Targets sales revenue stood at $67.390 Billion US dollars
  8. 8. TARGET: Facts & FiguresTarget is the second-largest discount retailer in the United StatesThe retailer employees approximately 3,55,000 employees across the companys 1767 storesAs of 2010, Targets sales revenue stood at $67.390 Billion US dollarsTarget is home to great brands such as Archer Farms, Market Pantry and Wine Cube
  9. 9. TARGET: Facts & FiguresTarget is the second-largest discount retailer in the United StatesThe retailer employees approximately 3,55,000 employees across the companys 1767 storesAs of 2010, Targets sales revenue stood at $67.390 Billion US dollarsTarget is home to great brands such as Archer Farms, Market Pantry and Wine CubeThe retailer has established significant customer loyalty by offering popular national brandsat discounted prices
  10. 10. TARGET: Facts & FiguresTarget is the second-largest discount retailer in the United StatesThe retailer employees approximately 3,55,000 employees across the companys 1767 storesAs of 2010, Targets sales revenue stood at $67.390 Billion US dollarsTarget is home to great brands such as Archer Farms, Market Pantry and Wine CubeThe retailer has established significant customer loyalty by offering popular national brandsat discounted pricesThe company is recipient to the "Worlds Most Ethical" company award for five straight yearsin a row
  11. 11. TARGET: Facts & FiguresTarget is the second-largest discount retailer in the United StatesThe retailer employees approximately 3,55,000 employees across the companys 1767 storesAs of 2010, Targets sales revenue stood at $67.390 Billion US dollarsTarget is home to great brands such as Archer Farms, Market Pantry and Wine CubeThe retailer has established significant customer loyalty by offering popular national brandsat discounted pricesThe company is recipient to the "Worlds Most Ethical" company award for five straight yearsin a rowSubsidiaries include PFresh, Target Greatland and SuperTarget
  12. 12. TARGET: Facts & FiguresTarget is the second-largest discount retailer in the United StatesThe retailer employees approximately 3,55,000 employees across the companys 1767 storesAs of 2010, Targets sales revenue stood at $67.390 Billion US dollarsTarget is home to great brands such as Archer Farms, Market Pantry and Wine CubeThe retailer has established significant customer loyalty by offering popular national brandsat discounted pricesThe company is recipient to the "Worlds Most Ethical" company award for five straight yearsin a rowSubsidiaries include PFresh, Target Greatland and SuperTargetTarget has collaborated and
  13. 13. 1,767
  14. 14. Total store count1,767
  15. 15. 1,767
  16. 16. 1,767 150
  17. 17. 150
  18. 18. 150
  19. 19. Expansion into Canada
  20. 20. Expansion into CanadaTarget has taken over the leases of Zellers stores previously owned by The Hudson Baycompany and is investing $1.8 billion to convert the current stores
  21. 21. Expansion into CanadaTarget has taken over the leases of Zellers stores previously owned by The Hudson Baycompany and is investing $1.8 billion to convert the current storesCanada is the least populous
  22. 22. Expansion into CanadaTarget has taken over the leases of Zellers stores previously owned by The Hudson Baycompany and is investing $1.8 billion to convert the current storesCanada is the least populousIt is really important to be punctual. If you are going to be late, try to telephone in advance toapologize and say when you expect to be there.
  23. 23. Expansion into CanadaTarget has taken over the leases of Zellers stores previously owned by The Hudson Baycompany and is investing $1.8 billion to convert the current storesCanada is the least populousIt is really important to be punctual. If you are going to be late, try to telephone in advance toapologize and say when you expect to be there.British people do not like to talk about how much they earn. They often see that as private.
  24. 24. Expansion into CanadaTarget has taken over the leases of Zellers stores previously owned by The Hudson Baycompany and is investing $1.8 billion to convert the current storesCanada is the least populousIt is really important to be punctual. If you are going to be late, try to telephone in advance toapologize and say when you expect to be there.British people do not like to talk about how much they earn. They often see that as private.Written communication plays an important role in the British culture. Similarly, Agreementsare written down in the form of signed contracts or letters. These can be used in a court oflaw.
  25. 25. Expansion into CanadaTarget has taken over the leases of Zellers stores previously owned by The Hudson Baycompany and is investing $1.8 billion to convert the current storesCanada is the least populousIt is really important to be punctual. If you are going to be late, try to telephone in advance toapologize and say when you expect to be there.British people do not like to talk about how much they earn. They often see that as private.Written communication plays an important role in the British culture. Similarly, Agreementsare written down in the form of signed contracts or letters. These can be used in a court oflaw.Diaries and pens are often given as a present to thank clients or partners, or as a way topromote your business.
  26. 26. Expansion into CanadaTarget has taken over the leases of Zellers stores previously owned by The Hudson Baycompany and is investing $1.8 billion to convert the current storesCanada is the least populousIt is really important to be punctual. If you are going to be late, try to telephone in advance toapologize and say when you expect to be there.British people do not like to talk about how much they earn. They often see that as private.Written communication plays an important role in the British culture. Similarly, Agreementsare written down in the form of signed contracts or letters. These can be used in a court oflaw.Diaries and pens are often given as a present to thank clients or partners, or as a way topromote your business.Meetings can be formal, but they can also be informal, such as over dinner or a quick coffee
  27. 27. Expansion into CanadaTarget has taken over the leases of Zellers stores previously owned by The Hudson Baycompany and is investing $1.8 billion to convert the current storesCanada is the least populousIt is really important to be punctual. If you are going to be late, try to telephone in advance toapologize and say when you expect to be there.British people do not like to talk about how much they earn. They often see that as private.Written communication plays an important role in the British culture. Similarly, Agreementsare written down in the form of signed contracts or letters. These can be used in a court oflaw.Diaries and pens are often given as a present to thank clients or partners, or as a way topromote your business.Meetings can be formal, but they can also be informal, such as over dinner or a quick coffeeBritish like to let their hair down on weekdays by frequenting the plethora of pubs. They alsolike to leave the business talks at the workplace
  28. 28. For asuccessfulmarketing plan
  29. 29. We need to studythe target market
  30. 30. The Target Market analysis 3 main age groups in Canada Generation- X Baby Boomers Generation- Y interest in high interested mostly in music, have interest on health, video games, sports and quality products self-image, and computer purchases, moreat affordable prices retirement on technology based
  31. 31. The competitive landscape
  32. 32. The competitive landscape
  33. 33. The competitive landscape
  34. 34. The competitive landscape
  35. 35. The competitive landscape
  36. 36. The competitive landscapeMarket dominated by established retailer such as Walmart,Loblaws, Whole foods market and MetroPricing warfare among retailers under-cutting each othersproduct offeringsTargets closest competitor, Walmart has been in Canadafor over 16 years and has gained immense experience
  37. 37. So how do we market Target?
  38. 38. Value Based Marketing
  39. 39. Based upon Targetsunique brand positioning
  40. 40. Quality StyleTrend
  41. 41. Value Based Marketing
  42. 42. SWOT Analysis Strengths Weaknesses Not as many stores as the competitionExclusive & established designer brandsStrong brand positioning: "Expect More, Lack of cultural adaption and integration Pay Less" Low cost of investment due tooverhauling of established Zellers branded stores Opportunities Threats Targets reputation for product Canadian retailers have wide knowledgedevelopment, creativity and innovation merchandise mix Opportunities to collaborate with Multi-ethnic population with varied taste Canadian labels particularly fashion may pose challenges related Soaring Canadian household debt may Great customer service with a strong affect consumer buying power online product offering

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