What is seo

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Search Engine Optimization: The process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

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What is seo

  1. 1. What Is SEO Ankit Pareek
  2. 2. Contents: •What is SEO? •How it works? •Categories •SEO Techniques •Importance •Things to Remember
  3. 3. WHAT IS SEO? Search Engine Optimization: The process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. The process of improving the rank of a webpage in SERP.
  4. 4. How SEARCH ENGINE Works?
  5. 5. How Google indexes the WebPages? Google looks following elements for relevance •Title of Page •Meta Description •Number of Quality Inbound Links •Quality of Websites Linking to you •Relevancy of Inbound Links Activities performed by Search Engines: •Crawling • Indexing, •Processing, •Calculating relevancy •Retrieving.
  6. 6. Categories of SEO: •BLACK HAT SEO:It uses methods that degrade the search results relevancy. The only purpose is to rank high either using relevant or unethical ways. •WHITE HAT SEO:It refers to the use of natural SEO methods to achieve desired results. •GREY HET SEO: The use of Paid Links, that is, paying another website to promote links back to your website.
  7. 7. SEO Techniques: •On Page SEO oTitle tag description oMeta tag oHeader tag oImage Alt tag oContent updation and XML Sitemaps oSubmitting new pages to Google •Off Page SEO oWeb Directory Submission oSocial Bookmarking oBlog Commenting oForum Signature Linking o Article Marketing oBlog Website Creation oCompetitor Back-link Analysis oProfile Links oReciprocal & three way link exchange oPaid Linking oPress Release Submission
  8. 8. Importance: The website success depends on how you define SEO. A website without visitors is like a product that can’t be sold. To achieve the desired visitors on your website, proper integration of SEO is needed. Remember that the key to achieve visitors is to secure the position of the website on organic search lists.
  9. 9. Things to be kept in mind while doing SEO: 1. Commit yourself to the process. 2. Be patient. 3. Ask a lot of questions when hiring an SEO company. 4. Become a student of SEO. 5. Have web analytics in place at the start. 6. Build a great web site. 7. Include a site map page. 8. Make SEO-friendly URLs. 9. Do keyword research at the start of the project. 10. Use a unique and relevant title and meta description on every page. 11. Create great, unique content. 12. Use your keywords as anchor text when linking internally. 13. Perform Appropriate SEO Techniques 14. Take advantage of the tools the search engines give you.

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