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ECONOMIC ANALYSIS

Module I: Theory of Demand and Supply
Nature and scope of economic analysis: its relevance for managerial decision making,    3 - 11
Demand analysis: nature of demand for a product, demand by market segmentation.        103 - 106
Demand function and supply function.                                                    106 - 108
Elasticity of supply.
Concept of elasticity of demand.                                                        172
Applications of the concept of price elasticity of demand in business decisions.       188
Demand forecasting-need for forecasting and techniques of forecasting.
Cost concepts: costs relevant for management decision making.                          260
Economies of scale: internal and external.                                             277
Cost function: cost and output relationship.                                           265

Module II: Theory of Production and Cost
Production analysis: Production function, Cobb- Douglas, Leontief. 250
Least cost combination of inputs for a firm.                       253 – 255
Returns to scale and returns to a factor.                          245
Expansion path of a firm.
Cost Analysis: Cost relevant for management decision making.
Economies of scale: Cost Function: Cost and output relationship. 277 & 265

Module III: Market Structure: Price and Output Decisions
Pricing and Output decisions – Perfectly Competitive and Monopoly Market Pricing 316, 317, 323
and Output Decisions- Under Monopolistically Competitive Market                   338
Product Differentiation;                                                          330
Price Discriminating Monopolist;                                                 339
Models of Oligopolistic Market:                                                   345
Price Rigidity – The Kinky Demand Curve Model Interdependence.                    353

Module IV: Macro Economics Analysis
Macro Economic Variables and Functional Relationships.      447
Factors Influencing the Business Environment.
National Income Analysis.
Models of Circular Flow of Money-Incorporating Savings Investment, Foreign Trade and Government Sector.
Consumption Function, Saving Function and investment Function.          475
Concepts of Investment Multiplier.                                     481
Factors Influencing Consumption Function.                              475
Demand and Supply of Money: Transaction, Precautionary and Speculative Demand for Money;
Liquidity preference function;
Components of Money Supply.

Inflation and Deflation: Demand – Pull and Cost – Push Inflation.       546
Impact of Inflation .                                                   540
Analysis of Policies to control inflation.                              552
Objectives of Monetary Policy.                                       655 & 530
Function of Central Bank.
Credit Policy and its implications on the Corporate Sector.
Fiscal Policy: meaning, objectives and impact on economy.              528,640
Money Market, Capital Market and Foreign Exchange Market                  539

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Economic analysis

  • 1. ECONOMIC ANALYSIS Module I: Theory of Demand and Supply Nature and scope of economic analysis: its relevance for managerial decision making, 3 - 11 Demand analysis: nature of demand for a product, demand by market segmentation. 103 - 106 Demand function and supply function. 106 - 108 Elasticity of supply. Concept of elasticity of demand. 172 Applications of the concept of price elasticity of demand in business decisions. 188 Demand forecasting-need for forecasting and techniques of forecasting. Cost concepts: costs relevant for management decision making. 260 Economies of scale: internal and external. 277 Cost function: cost and output relationship. 265 Module II: Theory of Production and Cost Production analysis: Production function, Cobb- Douglas, Leontief. 250 Least cost combination of inputs for a firm. 253 – 255 Returns to scale and returns to a factor. 245 Expansion path of a firm. Cost Analysis: Cost relevant for management decision making. Economies of scale: Cost Function: Cost and output relationship. 277 & 265 Module III: Market Structure: Price and Output Decisions Pricing and Output decisions – Perfectly Competitive and Monopoly Market Pricing 316, 317, 323 and Output Decisions- Under Monopolistically Competitive Market 338 Product Differentiation; 330 Price Discriminating Monopolist; 339 Models of Oligopolistic Market: 345 Price Rigidity – The Kinky Demand Curve Model Interdependence. 353 Module IV: Macro Economics Analysis Macro Economic Variables and Functional Relationships. 447 Factors Influencing the Business Environment. National Income Analysis. Models of Circular Flow of Money-Incorporating Savings Investment, Foreign Trade and Government Sector. Consumption Function, Saving Function and investment Function. 475 Concepts of Investment Multiplier. 481 Factors Influencing Consumption Function. 475 Demand and Supply of Money: Transaction, Precautionary and Speculative Demand for Money; Liquidity preference function; Components of Money Supply. Inflation and Deflation: Demand – Pull and Cost – Push Inflation. 546 Impact of Inflation . 540 Analysis of Policies to control inflation. 552 Objectives of Monetary Policy. 655 & 530 Function of Central Bank. Credit Policy and its implications on the Corporate Sector. Fiscal Policy: meaning, objectives and impact on economy. 528,640 Money Market, Capital Market and Foreign Exchange Market 539