Ub Group -product and brand management

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This presentation talks about the various businesses of the UB group. It gives insights on its History, diversification, holding Structure and marketing strategies of the company.

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Ub Group -product and brand management

  1. 1. UNITED BREWERIES GROUP<br />Submitted by-<br />AartiKalha - 2001<br />AnkitaBaru– 2007<br />SonalSrivastava – 2031<br />
  2. 2. UB GROUP ---- GENESIS<br />It was the late 19th century <br />And Today<br />Annual sales of over US$ 4b<br />Market capitalization of US$ 12 b<br />United Breweries Limited (UBL) was founded on March 15, 1915, in Madras by Thomas Leishman, a Scotsman.<br />Lt. Col VITTAL MALLYA<br />Dr. VIJAY MALLYA<br />
  3. 3. 1990<br />2006<br />The Group has diverse interests in brewing, distilling, real estate, engineering, fertilizers, biotechnology, information technology and aviation. <br />It is also the largest Indian manufacturer of beverage alcohol <br />
  4. 4. BEVERAGE <br />ALCOHOL<br />
  5. 5. UNITED BREWERIES LIMITED (UBL)<br /><ul><li>The beginning of what is today The UB Group is rooted in the flagship company, United Breweries Limited, (UBL) also referred to as the Beer Division of the UB Group.
  6. 6. It has 48% market share in the country .
  7. 7. ISO 9000
  8. 8. Its flagship brand 'Kingfisher', has achieved international recognition consistently and has won many awards in International Beer Festivals.
  9. 9. Kingfisher Premium Lager beer is currently available in 52 countries outside India and </li></ul> leads the way amongst Indian beers in the International market.<br /><ul><li> It has been ranked amongst the top 10 fastest growing brands in the UK. </li></li></ul><li>MARKETING STRATEGY<br />NEW PRODUCT INITIATIVES<br /><ul><li>Kingfisher Blue and Kingfisher Ultra</li></ul>Elixir<br />BRAND PROMOTIONS<br /><ul><li> On- Premise and Off-Premise
  10. 10. To develop new consumption occasions like “food tastes better with Kingfisher”
  11. 11. Events, parties, movies
  12. 12. Special offers</li></ul>INDIRECT PROMOTION<br /><ul><li> Kingfisher water
  13. 13. CSR Events</li></li></ul><li>UNITED SPIRITS LIMITED (USL)<br /><ul><li>5500 crore spirits arm of the UB Group
  14. 14. India’s largest and the world’s third largest spirits company.
  15. 15. USL was earlier McDowell and Company Limited.
  16. 16. 59% market share for its first line brands in India.
  17. 17. United Spirits recorded global sales of 90 million cases for the year ended on March 31, 2009.
  18. 18. USL has a global footprint with exports to over 18 countries.</li></li></ul><li><ul><li>Professionally managed
  19. 19. Seasoned professionals
  20. 20. Least vulnerable to policy volatility due to large spread
  21. 21. Strongest Brands
  22. 22. Significant Upgradation</li></ul>Management team<br />Segment Market Presence<br />Branding<br />Beverage Business<br />Value Chain<br />Ownership<br />Local Sourcing<br />Manufacturing Technology<br /><ul><li>Initiatives planned for integration into retailing
  23. 23. Optimal as almost completely locally sourced
  24. 24. Largest Manufacturing base
  25. 25. Maximum Capacity utilization</li></ul>COMPETITIVE ADVANTAGE<br />
  26. 26. MARKETING STRATEGY<br />INNOVATION AT ITS BEST<br /> HEALTHY<br />SUBSTITUTES<br />Pre- Formed Sachets<br />100ml<br />Tetra Packs<br />Save Rs. 12<br />
  27. 27. USL’s DIVERSIFICATION-WINE<br />UVL imports wines from all over the world to offer a portfolio of wines of different origin, varietals, styles and price points. <br />Four Seasons Wines Limited produces wines from grapes grown in Maharashtra, India at its Four Seasons winery near Baramati .<br />MARKETING ACTIVITIES<br />Aggressive retail play<br />Wine Bar- UB CITY<br />100 CRORES-<br />3 to 5 yrs<br />1.2 cr bottles annually. <br />(Exports)<br />Events and sampling<br />
  28. 28. Common Distribution Channel<br />Medium Term Business Strategy<br />Dominance at Point of Purchase<br />4. ACQUISITIONS<br /> (A) Shaw-Wallace in 2005 at 75% stake.<br /> (B) Bouvet Ladubay in 2006 <br /> This French wine has a heritage of over 156 years.<br /> (C) White & Mackey<br /> (D) Pinky Vodka –Liquidity Inc.<br />5. Eyeing Exports<br />6. URL’s<br />EG. http://www.happyhourswithfriends.com/<br />http://www.pinkyvodka.com/<br />OTHER KEY STRATEGIES<br />
  29. 29. KINGFISHER AIRLINES<br />
  30. 30. KINGFISHER AIRLINES<br />Kingfisher Airlines started its operations on May 9th,2005 and they began by leasing four Airbus 325 flights.<br />-Coined the term VALUE CARRIER that means they will offer sum frill over the other Airlines.<br />-Kingfisher has been certified as being one of the six airlines in the world to have five star rating from SKYTRAX.<br />-kingfisher airlines has defined target audience-Sec A & Sec B+,(Socio Economic Class) <br />-In july,2008 kingfisher’s share of Indian Aviation market stood at 14.3% while its sister carrier Air Deccan’s share stood at 13.5%.<br />
  31. 31. OFFERINGS :<br />Kingfisher Airlines offer (First to do) - :<br />-Brand new Aircraft<br />-Personal Assistance in Baggage handling<br />-Video on demand Service<br />-Designer Interiors<br />-Gourmet Cuisine<br />-In flight entertainment<br />-Kingfisher Lounge & Clubs<br />
  32. 32. Differentiated network strategy <br />-Widest network (69 domestic cities alone) impossible to replicate by competitors <br />-Flexible revenue generation strategy – We cater to all categories of customers<br />-Reduced overlap between Kingfisher and Kingfisher Red flights<br />Aggressive costs reductions<br />-Fuel costs reduction of US$2 to $2.5 million on account of combined negotiations <br />-Insurance, Administrative costs reduced with negotiations <br /> and cost cutting measures<br />Enhanced Revenue speed<br />-Growth in RASK of over 40%*<br />-Significant enhancement in KF Red product<br />-Selling and distribution channels fully leveraged<br />-Higher cargo operations<br />
  33. 33. KINGFISHER GOES INTERNATIONAL<br />International Routes :<br />-Bangalore-London Heathrow Airport<br />-Mumbai-London Heathrow Airport<br />-Bangalore-Colombo<br />-Chennai-Colombo<br />Kingfisher Airlines plans to add several destinations such as Dubai ,Singapore, Bangkok, Dhaka, Hongkong, Kuala Lampur and Maldives in 2009.<br />Kingfisher Airlines announces its alliance WITH HILTON H HONORS guest the Reward function<br />Plans to strengthen its overseas Operations with the induction of up to 5 more A330s during 2010 <br />
  34. 34. PRODUCT –<br />AIRCRAFTS LIKE-<br />A-320, A-319, ATC-72<br />AFTER AQUIRING DECCAN- NEW KINGFISHER RED <br />PLACE<br />COVERS THE MAJOR TERITORIES<br />-MAIN STRATEGY IS TO TARGET THE METRO CITIES<br />PRICE<br />-HIGHER INCOME & UPPER MIDDLE CLASS GROUP<br />-SEC A,SEC B, SOCIO ECONOMIC CLASS<br />PROMOTION<br />-EVENTS & ADVERTISEMENT<br />-MULTIPLE TOUCH POINTS<br />-LOYALTY & FREQUENT FLYER PROGRAMS<br />-<br />
  35. 35. AVENTIS PHARMA<br />AVENTIS PHARMA<br />
  36. 36. - One of the world’s largest pharmaceutical companies serving the cause of improving health and wellbeing. <br /><ul><li>Sanofi-Aventis is one of the world’s leading pharmaceutical companies.
  37. 37. - UB Holdings has transferred its 9.98 % equity shares in Aventis Pharma to Variegate Trading Ltd, a wholly owned subsidiary of UB Holdings.
  38. 38. - In the year 1990’s Vijay Mallya- controlled UB holdings invested its 25 % of its investment in Pharma Industry for Aventis Pharma.
  39. 39. - UB Group is planning to offload its stake in drug firm Aventis India as part of the group’s plans to deleverage by selling its non-core investments.</li></li></ul><li>AVENTIS PHARMA LTD PRODUCT LINE - :<br />-CARDIOVASCULAR DISEASES<br />-METABOLICS<br />-ONCOLOGY<br />-RESPIRATORY SYSTEM<br />-CENTRAL NERVOUS SYSTEM<br />-DERMATOLOGY<br />-ANALGESICS<br />-ANTI-INFECTIVES<br />-BONE & JOINTS<br />-Aventis Pharma proved to be a high profit turning<br /> holding for the UB Group, with its high growth rate.<br />
  40. 40.
  41. 41. <ul><li>UB engineering limited is a flagship company for UB groups Engineering business.
  42. 42. The company came in to UB umbrella in 1988.
  43. 43. UB Engineering's overseas operations have covered Algeria, Bahrain, Bangladesh, Iran, Iraq, Jordan, Kuwait, Nepal, Nigeria, Oman, Qatar, Saudi Arabia, Singapore, Sudan and UAE.</li></ul>Services provided by the company - :<br /><ul><li>- EPC Projects
  44. 44. -Infrastructure
  45. 45. -On-site fabrication of structures
  46. 46. -Installation, Testing, and commissioning of electrical and mechanical Equipments.
  47. 47. -Piping</li></li></ul><li>MANGALORE CHEMICALS & FERTILIZERS LTD.<br />
  48. 48. <ul><li>Located in Karnataka, the only fertilizer company under UB's management.
  49. 49. One of the most efficient and profitable naphtha based urea producers in the country.
  50. 50. Brands- Mangala Urea and DAP have a strong brand equity.
  51. 51. The Company has the capacity to manufacture 2,17,800 MT of ammonia, 3,80,000 MT of urea and 2,80000 MT NPK fertilizers annually.
  52. 52. In addition to marketing of manufactured products, the company also markets imported DAP & MOP.
  53. 53. True to its Marketing philosophy and commitment to the farming community the company also markets around 1, 75,000 MT crop specific soil specific Blended fertilizers along with various secondary nutrients as well as micronutrients.
  54. 54. The product range also includes specialty fertilizers, soil conditioners, humic substances and Organic manure.</li></li></ul><li><ul><li>MCF, through the wholly owned MCF International Limited, started an AGRI project initiative for the benefit of farmers in its operating territory.
  55. 55. The company sources the staples and vegetables from the farmers at market prices and supplies these to modern retailers and other bulk buyers.
  56. 56. Pilot projects have been started at Hassan and Chickamagalur and state-of-the-art processing and packaging facilities have been established at these centres as well as in Bangalore to process and pack vegetables and staples.
  57. 57. The company has started test marketing of staples in select markets under the brand "Navodaya" and sale of vegetables at Bangalore and Mangalore to retail chains, hotels and industrial canteens</li></li></ul><li>UNITED BREWERIES HOLDINGS LTD.<br />
  58. 58. • The parent company of the UB Group.• Owns controlling stakes in UB Groups’ market leading companies: USL, UBL, KFA.• Each of the principal investments is a dominant leader in its space• Each investee company is in a fast growing segment catering to current and emerging consumer trends • Apart from the above key investments, other group investments into engineering, pharmaceuticals, fertilizers are also through UBHL• Promoters interests are aligned with UBHL• Transparent shareholding structure , ultimate economic benefit of the holding in each of the investments flows to UBHL <br />
  59. 59. UB Holdings Ltd.<br />Promoter Group<br />50.35%<br />55%<br />Real Estate<br />(UB City)<br />Investments<br />Pegasus License<br />Spirits<br />Beer<br />Aviation<br />Others<br />12.5%<br />78.9%<br />36.9%<br />100%<br />10.2%<br />USL<br />W&M<br />UBL<br />KFA Ltd.<br />Aventis Pharma Ltd.<br />75%<br />50%<br />Shaw Wallace Ltd. <br />24.5%<br />MCF Ltd.<br />Millennium Alcobev<br />49.77%<br />36.2%<br />Deccan Aviation Ltd.<br />Mc Dowell’s Holdings Ltd.<br />30.8%<br />UB Engineering Ltd.<br />
  60. 60. UBHL: VALUATION<br />
  61. 61.
  62. 62. UB CITY<br /><ul><li>UB City has changed the skyline of Bangalore in less than three years.
  63. 63. The skyline defining development, UB City, located in the heart of Bangalore is the new jewel of the city.
  64. 64. Standing tall on VittalMallya Road and Kasturba Road, the four towers of UB City – Canberra, Comet, Concorde and UB Tower demonstrate how chrome and glass seamlessly blend with the greenery in the neighbouring Cubbon Park.
  65. 65. All office space in UB City has been leased out to prestigious Indian and multinational clients.</li></li></ul><li><ul><li>A 1.1million sq. feet mixed use development with commercial, luxury retail and serviced apartments, it has bagged the prestigious City Scape India Retail Estate 2007, Best Developer – Mixed Use Award.</li></li></ul><li>UB GLOBAL<br /><ul><li>International Business Division of the UB Group, in exports of
  66. 66. Beverage Alcohol
  67. 67. Processed Foods
  68. 68. Leather Footwear
  69. 69. Apparel
  70. 70. Largest Indian exporter of alcoholic beverages
  71. 71. Exports to over 75 countries
  72. 72. Govt of India recognized Export House and winner of coveted APEDA award for export excellence for the last 8 years</li></li></ul><li>THE KING OF ALL LIFESTYLE CHANNELS<br />
  73. 73. KINGFISHER CALENDER<br />
  74. 74. UB’s FORAY INTO THE WORLD OF SPORTS<br />
  75. 75. “Kingfisher is proud to be associated with Force India - the Indian Formula 1 team that is racing the world. Force India, like Kingfisher, embodies the spirit of India and the Global Indian.”<br />
  76. 76.
  77. 77. “We have broken the shackles of conservative socialism. The growing middle classes want the kind of standard of living you enjoy in the West. So what I'm selling is a lifestyle.”<br />-Dr. Vijay Mallya<br />
  78. 78. THANK YOU<br />

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