CONVERSION RATE
If you run an online store, you’re always trying
to boost your sales. Here’s how to increase the
conversio...
 Conversion rate
 The number of buyers divided by total number of visitors
 Click-through-rate (CTR)
 The number of on...
How to increase conversion rate?
 Quality product image
How to increase conversion rate?
 Quality product image
 Great product copy
How to increase conversion rate?
 Quality product image
 Great product copy
 Product description video
How to increase conversion rate?
 Quality product image
 Great product copy
 Product description video
 Customization ...
How to increase conversion rate?
 Quality product image
 Great product copy
 Product description video
 Customization ...
How to increase conversion rate?
 Quality product image
 Great product copy
 Product description video
 Customization ...
TACKLE SHOPPING
CART ABANDONMENT
 Shopping cart abandonment means the loss of a customer
who is going through the check-out process of an online
store.
 ...
Reasons
 High price. If your product is the same or similar to what
the competitors offer, people will choose based on th...
HOW TO SHIP FREE?
Include price in product itself
Free Shipping Threshold
FREE SHIPPING MEMBERSHIP
Free Shipping Membership
Other shipping options
 Flat Rate Shipping
 Up to $ 9.99
 Up to 50 lbs
 Ad supported shipping
 Vendor discounted ship...
Follow up
 Ask for email and shipping details before payment
 Follow up emails
 Alerts when price decreases
 Alert abo...
Address Uncertainties
 FAQs
 Offer live chat
Clear process indicator
THE LAST MILE PROBLEM
 A big problem for online retailers is the expense of
delivering small quantities to homes and businesses.
 25% of deliv...
THANKS FOR YOUR
PATIENCE 
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
Ctr, cr and free shipping mechanisms
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Ctr, cr and free shipping mechanisms

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Ctr, cr and free shipping mechanisms

  1. 1. CONVERSION RATE If you run an online store, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your e-commerce site. (Read More http://conversionxl.com/the-ultimate-guide-to-increasing-ecommerce- conversion-rates/#ixzz24jYlBwQu)
  2. 2.  Conversion rate  The number of buyers divided by total number of visitors  Click-through-rate (CTR)  The number of online user who clicked on the web ads / banner divided by total number of online visitors who have seen the ad;  Typical banner and advertising click-through rates are 0.02% in late 2012 and have decreased over the past three years.
  3. 3. How to increase conversion rate?  Quality product image
  4. 4. How to increase conversion rate?  Quality product image  Great product copy
  5. 5. How to increase conversion rate?  Quality product image  Great product copy  Product description video
  6. 6. How to increase conversion rate?  Quality product image  Great product copy  Product description video  Customization creates ownership
  7. 7. How to increase conversion rate?  Quality product image  Great product copy  Product description video  Customization creates ownership  Shipping policy  Charge or not?  When charge?
  8. 8. How to increase conversion rate?  Quality product image  Great product copy  Product description video  Customization creates ownership  Shipping policy  Charge or not?  When charge?  Have a section for sales and specials
  9. 9. TACKLE SHOPPING CART ABANDONMENT
  10. 10.  Shopping cart abandonment means the loss of a customer who is going through the check-out process of an online store.  In 2011, the shopping cart abandonment rate reached all-time high of 72%. It’s believed to continue climbing.  A Forrester study found that 89% of consumers had abandoned a shopping cart at least once.
  11. 11. Reasons  High price. If your product is the same or similar to what the competitors offer, people will choose based on the price. If your price is the best, say it (must be true, or lose all credibility). If it’s not the best, you have to communicate your added value.  Shipping charge  Hassle: you ask for too much data / forced registration.  Customer support  Return policy  Website loading / navigation
  12. 12. HOW TO SHIP FREE?
  13. 13. Include price in product itself
  14. 14. Free Shipping Threshold
  15. 15. FREE SHIPPING MEMBERSHIP
  16. 16. Free Shipping Membership
  17. 17. Other shipping options  Flat Rate Shipping  Up to $ 9.99  Up to 50 lbs  Ad supported shipping  Vendor discounted shipping  Pick up from store  Drop ship
  18. 18. Follow up  Ask for email and shipping details before payment  Follow up emails  Alerts when price decreases  Alert about new updates about the product / category  Ask for wish list and then send recommendations  Persistent Shopping Cart  Save cart  Show contact information
  19. 19. Address Uncertainties  FAQs  Offer live chat
  20. 20. Clear process indicator
  21. 21. THE LAST MILE PROBLEM
  22. 22.  A big problem for online retailers is the expense of delivering small quantities to homes and businesses.  25% of deliveries require multiple delivery attempts.  30% of packages are left on doorsteps, with possibilities for theft.  Innovative firms are introducing solutions.  Smart box.  Retail aggregator model: delivery at convenience stores or service stations.  E-stops.  Order online for offline retail delivery.
  23. 23. THANKS FOR YOUR PATIENCE 

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