Blog Strategy by Ankesh Kothari


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  • Hi from New York - thanks for the Blogging -

    We want to network with you about our Film 'JAIN ENLIGHTENMENT - A Way of Life' for America and the world

    We are New York documentary filmmakers who have produced a beautiful 10 min DEMO film 'JAIN ENLIGHTENMENT - A Way of Life' and also working on 'Palitana - City of Temples on the Hill' to inform and educate America about Ahimsa, Anekantvad, Aparigrah ... involving Forgiveness, Compassion, and Peace.

    We returned from India with over 200 hours of film and are also producing a series of films on Legend of Lord Bahubali; King Adhinathan, Lord Mahavira and Sacred Pilgrimages - including Ranakpur, Ellora etc. to show Jain Images of Perfection.

    Vinanti Sarkar,Director, Global Cultural Diversity Films (GCDF) Inc. 425 East 51st Street, New York, NY 10022. Tel: 22-759-4568 Website: Linkedin / Twitter / Facebook / MySpace, etc. Review short clips on 5084696 or 5084856 or 50864417 or 5092260 or 5092316 and join our discussions on blog: ttp:// where we are inviting donors to help in funding and receive free DVDs in return.
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Blog Strategy by Ankesh Kothari

  1. 1. Idiot Proof Blogging Strategies Your Grandma Can Use to Create a Successful Blog
  2. 2. The Story of Ram & Shyam
  3. 3. The Story of Ram & Shyam <ul><li>Moral: Think Pipelines! </li></ul><ul><li>Build a SYSTEM. </li></ul>
  4. 4. Definition of SYSTEM <ul><li>S ave </li></ul><ul><li>Y our </li></ul><ul><li>S elf </li></ul><ul><li>T ime </li></ul><ul><li>E nergy & </li></ul><ul><li>M oney </li></ul><ul><li>Set it once and use it again and again and again and again and again and again…. </li></ul>
  5. 5. Cutting Chai vs Barista <ul><li>Cutting Chai: Rs.5 </li></ul><ul><li>Barista: Rs.125 </li></ul><ul><li>Why the difference? </li></ul><ul><li>Because of Peoples Perception ! </li></ul>
  6. 6. Perception <ul><li> </li></ul><ul><li>Vs </li></ul><ul><li> </li></ul>
  7. 7. <ul><li>Domain Name = A $9 investment that doubles the perceived value of your blog </li></ul>
  8. 8. The Story of Dennis Rodman
  9. 9. Have a Unique Design
  10. 10. Blog Content Strategy <ul><li>Focused on one topic </li></ul>
  11. 11. Blog Content Strategy <ul><li>Breaking news oriented </li></ul><ul><li>Or </li></ul><ul><li>Useful tutorials / tips / hacks oriented </li></ul>
  12. 12. Whats Your Blog’s USP? <ul><li>Each blog must make a proposition to the reader: “read this blog, and you will get this specific benefit.” </li></ul><ul><li>The proposition itself must be unique - something that competitors do not, or will not, offer. </li></ul><ul><li>The proposition must be strong enough to pull new readers to the blog. </li></ul><ul><li>(Modified from Rosser Reeves definition of USP) </li></ul>
  13. 13. Deconstructing Top 10 Blogs <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  14. 14. The Common Factor in all the Top Blogs <ul><li>They All Have Multiple Authors! </li></ul>
  15. 16. Ecclesiastes 4:9 <ul><li>&quot;Two are better off than one, because together they can work more effectively. If one of them falls down, the other can help him up. . . . </li></ul><ul><li>Two people can resist an attack that would defeat one person alone. </li></ul><ul><li>A rope made of three cords is hard to break.&quot; </li></ul>
  16. 17. Benefits of a Multi-Author Blog
  17. 18. Specialized Skill Set <ul><li>Idea person: content generation </li></ul><ul><li>Technical person </li></ul><ul><li>Networking / Marketing Person </li></ul>
  18. 19. You Can Take Vacations
  19. 20. Multiple View Points
  20. 21. The 3 Prong Strategy <ul><li>Have you ever ridden a unicycle? </li></ul>
  21. 22. The Power of 3 <ul><li>You need at least 3 monetization tactics for your blog </li></ul><ul><li>You need at least 3 marketing tactics for your blog </li></ul>
  22. 23. Case Study: Seth Godin <ul><li>Monetization: </li></ul><ul><ul><li>Wheel 1: Royalty from books </li></ul></ul><ul><ul><li>Wheel 2: Paid speaking </li></ul></ul><ul><ul><li>Wheel 3: Consulting </li></ul></ul>
  23. 24. Case Study: Seth Godin <ul><li>Promotion: </li></ul><ul><ul><li>Wheel 1: Blog </li></ul></ul><ul><ul><li>Wheel 2: Writing for other magazines </li></ul></ul><ul><ul><li>Wheel 3: PR and seeding </li></ul></ul><ul><ul><li>Wheel 4: Public speaking </li></ul></ul>
  24. 25. Case Study: Leo Babauta ( <ul><li>Monetization </li></ul><ul><ul><li>Wheel 1: Ads </li></ul></ul><ul><ul><li>Wheel 2: Ebook </li></ul></ul><ul><ul><li>Wheel 3: Freelance writing </li></ul></ul>
  25. 26. Case Study: Leo Babauta ( <ul><li>Traffic: </li></ul><ul><ul><li>Wheel 1: SEO </li></ul></ul><ul><ul><li>Wheel 2: Guest blogging </li></ul></ul><ul><ul><li>Wheel 3: Social network marketing </li></ul></ul>
  26. 27. 3 Blog Monetization Strategies <ul><li>Ads </li></ul><ul><li>Promote other peoples products for a commission </li></ul><ul><li>Create and sell your own products </li></ul>
  27. 28. 5 Product Ideas <ul><li>Books, E-books, Reports etc </li></ul><ul><li>Membership Forums & Paid Newsletters </li></ul><ul><li>Consulting </li></ul><ul><li>Services </li></ul><ul><li>Teleseminars, Workshops </li></ul>
  28. 29. 10 Blog Marketing Tactics <ul><li>SEO </li></ul><ul><li> </li></ul><ul><li>Guest Blog Posting </li></ul><ul><li>Blog Carnivals </li></ul><ul><li>Article Submission </li></ul>
  29. 30. 10 Blog Marketing Tactics <ul><li>Posting on Forums </li></ul><ul><li>Commenting on other Blogs </li></ul><ul><li>Submitting Press Releases </li></ul><ul><li>PPC </li></ul><ul><li>Networking / Joint Ventures </li></ul>
  30. 31. Action Summary <ul><li>Build up a Multi-author blog </li></ul><ul><li>Get your own domain name and unique design </li></ul><ul><li>Create smart, useful and fresh content consistently </li></ul><ul><li>Have 3 ways to monetize your blog </li></ul><ul><li>Have 3 ways to market your blog </li></ul>
  31. 32. Blog Partnership Offer <ul><li>If you have an idea for a blog, contact me. And maybe we can work on it together. </li></ul><ul><li>98209-90137 (Mumbai Cell) </li></ul><ul><li>[email_address] </li></ul>
  32. 33. What I Bring to the Table <ul><li>Blog Setup </li></ul><ul><li>Unique Design </li></ul><ul><li>Hosting & Domain Name Costs </li></ul><ul><li>Monetization & Marketing Strategy </li></ul><ul><li>98209-90137 (Mumbai Cell) </li></ul><ul><li>[email_address] </li></ul>