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Das Internet ist keine Scheibe.

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Das Internet ist keine Scheibe.

  1. 1. Das Internet ist keine Scheibe. ….und weitere Erkenntnisse zur digitalen Evolution, Stand 2014. #wmhh | 24. Februar 2014 | Goodgame Studios | Anke Nehrenberg & Alexander Bernhardt
  2. 2. Anke Nehrenberg   @moeglichewelten   #beratung   #konzep6on   #strategie   Alexander Bernhardt   @geregeltkrieger   #typo3   #symfony   #magento  
  3. 3. Informationen Semantik Bedeutung, Beziehungen Daten Syntax: Anordnung, verstehbare Regeln Zeichen
  4. 4. h;p://www.w3.org/History/19921103-­‐hypertext/hypertext/WWW/Helping.html    (21.02.2014)  
  5. 5. h;p://web.archive.org/web/19991109234350/h;p://www.fireball.de  (21.02.2014)  
  6. 6. Web 3.0 Sozialer Verknüpfungsgrad Web 2.0 Web 1.0 Verknüpfungsgrad Daten
  7. 7. h;p://venturebeat.com/2013/03/01/how-­‐google-­‐searches-­‐30-­‐trillion-­‐web-­‐pages-­‐100-­‐billion-­‐6mes-­‐a-­‐month  (21.02.2014)  
  8. 8.     Woran denkst Du? 20350 1860 Berlin Rezept Smart Franziskaner      
  9. 9.     Maschinen denken nicht.   Daher müssen wir ihnen dabei helfen.      
  10. 10.         Daten werden (semantisch)  angereichert.  
  11. 11. „...In menschlicher Sprache ausgedrückte Informationen im Internet sollen mit einer eindeutigen Beschreibung ihrer Bedeutung (Semantik) versehen werden, die auch von Computern verstanden oder zumindest verarbeitet werden kann.“ h;p://de.wikipedia.org/wiki/Seman6sches_Web  (21.02.2014)  
  12. 12. „Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.“
  13. 13. Schema.org
  14. 14. http://searchengineland.com/future-seo-understanding-entity-search-172997
  15. 15. h;p://6sense.monster.de  (21.02.2014)  
  16. 16. desired expected basic unexpected but relevant
  17. 17. Keep in touch. mail@anke-nehrenberg.de xing.to/ankenehrenberg @moeglichewelten facebook.com/ankenehrenberg bernhardt@hauptsache.net https://www.xing.com/profiles/Alexander_Bernhardt @geregeltkrieger facebook.com/geregeltkrieger

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