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Hansa Pact presentation

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Hansa Pact presentation

  1. 1. Hansa Pact
  2. 2. Agenda • The Goal and Criteria
  3. 3. Agenda • The Goal and Criteria • SAF Core values
  4. 4. Agenda • The Goal and Criteria • SAF Core values • Insights: current and future brand identity
  5. 5. Agenda • The Goal and Criteria • SAF Core values • Insights: current and future brand identity • The new brand identity
  6. 6. Agenda • The Goal and Criteria • SAF Core values • Insights: current and future brand identity • The new brand identity • Design Routes
  7. 7. Agenda • The Goal and Criteria • SAF Core values • Insights: current and future brand identity • The new brand identity • Design Routes • Feedback and discussion
  8. 8. The goal Our goal is that the client will perceive the new brand identity as strategic and innovative underlined by a relevant and cutting edge design. (*strategic and relevant: based on insights and needs of the target group) (**innovative and cutting edge: unique has not been seen before, surprising, in a new context)
  9. 9. Criteria • Strategically innovative, New position, Based on Insights (example: conflict resolution, modern career requirements) • Relevant & Thoughtful design (based on reasons/strategy/concepts) • Cutting Edge (unique, has not been seen before, surprising, new context)
  10. 10. SAF Core values Openness – cooperation, honesty, trust Results – create, deliver, be clear Responsibility – give, take, demand
  11. 11. Today Tomorrow ++
  12. 12. Today • Serving your country today (patriotic and nationalistic) • Government organization • "Mandatory": no glamour to it • Collective discipline • Conservative • Very masculine • Homogenous context • Defense • Unnecessary: playing in the woods • Pride & honor • Not an attractive or modern employer
  13. 13. Today Tomorrow Serving your country • Collective / Hierarchy today (patriotic and Understanding group nationalistic) dynamics and • Government leadership organization • Serving the greater • "Mandatory": no good glamour to it • The people’s • Collective discipline organization • Conservative • Individual journey and • Very masculine personal development • Homogenous context • Challenging workplace • Defense • Pride of personal • Unnecessary: playing in progress the woods • Heterogenous context • Pride & honor • Understanding the • Not an attractive or past to act in the modern employer. present to change the future. • Experimental learning
  14. 14. Today Tomorrow ++ Serving your country • Collective / Hierarchy • Flexible/Dynamic today (patriotic and Understanding group • Creative nationalistic) dynamics and • Visionary • Government leadership • Hyper/Structured  Freedom organization • Serving the greater • Possibilities • "Mandatory": no good • Personal development glamour to it • The people’s • Rewarding • Collective discipline organization • Transparent • Conservative • Individual journey and • Good leadership/mentorship • Very masculine personal development • Motivating • Homogenous context • Challenging workplace • Challenging • Defense • Pride of personal • Acknowledgment • Unnecessary: playing in progress • Structure the woods • Heterogenous context • Innovation • Pride & honor • Understanding the • Participation/Belonging • Not an attractive or past to act in the modern employer. present to change the Examples: Google, IDEO, future. Doberman, Toyota, IKEA, H&M • Experimental learning
  15. 15. The new brand identity The Swedish army are serving the greater good. We are a force in conflicts and for peace. As an employer we offer outstanding personal development possibilities.
  16. 16. Design routes

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