Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Case : Garnier Men Missed Call Campaign

763 views

Published on

This is the case presentation prepared by Group 6 of Social Media Marketing Course @ Great Lakes Institute of Management, Chennai.
It discusses the Garnier Men Missed Call Campaign
Credits: www.lighthouse.in

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Case : Garnier Men Missed Call Campaign

  1. 1. Group 6 Credits: www.lighthouseinsights.in
  2. 2. Anjul Hans,FT154072 anjulhans@anjulhans.com Varun Ramachandran, FT151022 varunr.pgpm15c@greatlakes.edu.in Avin Sharma,FT154013 avin.pgpm15c@greatlakes.edu.in Shraddha Dadhich, FT151099 shraddha.pgpm15c@greatlakes.edu.in Ankita Swain, FT153081 ankita.pgpm15c@greatlakes.edu.in R Aishwarya,FT154025 aishwarya.pgpm15c@greatlakes.edu.in Manisha Tanvi,FT153039 manisha.pgpm15c@greatlakes.edu.inMeadha Batra,FT152051 meadha.pgpm15c@greatlakes.edu.in Abhishek Anand, FT151049 abhishek.pgpm15c@greatlakes.edu.in Himanshu Jain, FT151010 himanshu.pgpm15c@greatlakes.edu.in
  3. 3. Recommendations… • Linking with other Ecommerce websites • Fan pages of Rajasthan Royals players and other Actors associated with Garnier • Garnier and Rajasthan Royals Franchise on e commerce websites linked. • Youtube highlights videos could have links • Can be used with other sports or other events (like the movie release of popular actors associated with Garnier) • # tags used to connect with Garnier feeds and player feeds (#Events) • Trivia available on other • Opinion polls of Most groomed cricketer/Actor and link missed call • TOI app • DTH ca be used to carry out the trivia
  4. 4. Posts on Twitter
  5. 5. “When we were approached by Facebook to become the first brand globally to take part I the click to missed call innovation, we were excited to try it out. It has reaped rich dividends and has been highly impactful.” - Rupika Raman, General Manager, Garnier
  6. 6. https://www.youtube.com/watch?v=611QQmb3lCk Youtube Links https://www.youtube.com/watch?v=UYfAVWkuyj8
  7. 7. Thank you 

×