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1.TELEVISION
2.RADIO
3.NEWSPAPER
4.INTERNET
5.PEOPLE
• More flexible
• Low cost
• High frequency
• Radio reaches 90%peple which makes it very
effective
ADVANTAGES
High coverage
Low cost
Short lead time for placing
ads
DISADVANTAGEDS
SHORT LIFE
LOW ATTENTION
POOR REPRODUCTIO...
1.INFORMATION
2.EDUCATION
3.ENTERTAINMENT





.
.
POSITIVE EFFECTS
NEGATIVE
EFFECTS
• A WATCHDOG
ON
ENVIRONMENT
• ABOUT TO
BRING A
REVOLUTION
• IT IS A ONE WAY
COMMUNICATION
• INVADE
PRIVACY
• HAVE A DEEP
I...
I have taken the material
from www.google.com
website and some books.
Mass media
Mass media
Mass media
Mass media
Mass media
Mass media
Mass media
Mass media
Mass media
Mass media
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Mass media

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Mass media

  1. 1. 1.TELEVISION 2.RADIO 3.NEWSPAPER 4.INTERNET 5.PEOPLE
  2. 2. • More flexible • Low cost • High frequency • Radio reaches 90%peple which makes it very effective
  3. 3. ADVANTAGES High coverage Low cost Short lead time for placing ads DISADVANTAGEDS SHORT LIFE LOW ATTENTION POOR REPRODUCTION QUALITY
  4. 4. 1.INFORMATION 2.EDUCATION 3.ENTERTAINMENT
  5. 5.  
  6. 6.   
  7. 7. .
  8. 8. .
  9. 9. POSITIVE EFFECTS NEGATIVE EFFECTS
  10. 10. • A WATCHDOG ON ENVIRONMENT • ABOUT TO BRING A REVOLUTION • IT IS A ONE WAY COMMUNICATION • INVADE PRIVACY • HAVE A DEEP IMPRESSION OF WESTERN CULTURE.
  11. 11. I have taken the material from www.google.com website and some books.

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