WHO and its Member States in the South-East Asia Region mark the beginning of World Breastfeeding Week, a week-long celebration to protect, promote and support breastfeeding, and to help institutionalize breastfeeding within health care systems

1. WORLD BREAST FEEDING WEEKS
FROM 1-8 OF AUGUST 2022
Dr. Anjalatchi Muthukumaran
Vice principal
Era college of nursing

2. INTRODCUTION
 The World Health Organization recommends
exclusive breastfeeding for the first 6 months
of life, followed by continued breastfeeding
with appropriate complementary foods for up
to 2 years and beyond.
 WHO also recommends early and
uninterrupted skin-to-skin contact, rooming-in
and kangaroo mother care which significantly
improve neonatal survival and reduce
morbidity.

3. WBW CELEBRATION
 Week :From August 1 to August 7, World
Breastfeeding Week is observed every year
across the world.
 Goal :It is a celebration of Motherhood and the
healthy life of the newborn.
 Objective : As breastfeeding is of utmost
importance for growth and healthy development
of infants, the week is celebrated to spread
awareness regarding early breastfeeding.

4. THEME OF THE YEAR 2022
 This year's theme for World Breastfeeding
Week is 'Step Up for Breastfeeding: Educate
and Support.
 World Breastfeeding Week was first celebrated
in 1992.
 Initially just 70 countries participated in the
celebration but now the number has been
increased to 170 countries.
 Let's know more about its History and
significance in detail.

5. WORLD BREASTFEEDING WEEK 2022:
SIGNIFICANCE
 The purpose of World Breastfeeding Week is to
promote breastfeeding and bring the
breastfeeding community together.
 It is advised that mothers nurse their babies for
six months after birth. Breast milk contains
antibodies that help the infant's body fight off
infections and bacteria.
 infants breastfed for six months have zero
danger of getting ear infections, respiratory
issues, or diarrhoea. Breastfed infants are less
likely to develop asthma or allergies.

6. WORLD WBW IMPORTANCE
 WBW2022 will focus on strengthening the
capacity of actors that have to protect,
promote and support breastfeeding across
different levels of society.
 These actors make up the warm chain of
support for breastfeeding.

7. TARGET AUDIENCE
 Target audiences including governments,
health systems, workplaces and communities
will be informed, educated and empowered
to strengthen their capacity to provide and
sustain breastfeeding-friendly environments
for families in the post pandemic world.

8. HORMONES RESPONSIBLE FOR MILK
SEGREGATION
 Prolactin is the hormone that produces milk.
You'll notice your milk production increases
dramatically at this stage. It's often referred to
as milk “coming in.
 However, milk is not secreted then,
because progesterone and oestrogen, the
hormones of pregnancy, block this action of
prolactin.
 After delivery, levels of progesterone and
oestrogen fall rapidly, prolactin is no longer
blocked, and milk secretion begins.

9. COLOSTRUMS

12. LET DOWN REFLEX

13. THE MILK EJECTION REFLEX

14. BREAST MILK COMPOSITION
 Human milk consists of 87% water, 1%
protein, 4% lipid, and 7%
carbohydrate (including 1 to 2.4%
oligosaccharides) (Figure 1). It also contains
many minerals (Calcium, Phosphorus,
Magnesium, Potassium, Sodium, etc…) and
many vitamins.

15. QUANTITY OF MILK PER DAY
 A typical range of milk intake is 19 oz to 30 oz
(570 ml to 900 ml) per day.
 Fore milk :Milk expressed at the beginning of
feeding is known as foremilk
 Hind milk : that at the end of feeding is known
as hindmilk.
 As hind milk contains higher fat, vitamins A
and E, and higher calories than foremilk,
feeding only hind milk initially and reserving
foremilk for later are practiced in some neonatal
intensive care units.

16. COMPONENTS ARE RICH IN BREAST MILK?
 The most abundant proteins are casein, α-
lactalbumin, lactoferrin, secretory
immunoglobulin IgA, lysozyme, and
serum albumin. Non-protein nitrogen-
containing compounds, including urea, uric
acid, creatine, creatinine, amino acids, and
nucleotides, comprise ~25% of human milk
nitrogen.

18. TEN STEPS TO SUCCESS OF BF

20. BENEFIT S FOR BREAST MILK

21. CONTINUED

22. BREASTFEEDING POSITIONS
 Lie your baby across your lap, facing you.
 Place your baby's head on your forearm –
nose towards your nipple. Your hand should
support the length of their body.
 Place your baby's lower arm under yours.
 Check to make sure your baby's ear,
shoulder and hip are in a straight line.

24. POST NATAL CARE

26. LOCHIA STAGES

27. REEDA EVALUATION

28. INVOLUTION OF UTERUS

29. POST NATAL DIET

31. POST NATAL DRUG

32. CARE OF RIGHT AFTER BIRTH

35. QUESTIONS TIME …..
 What is breast feeding ?
 What is the name of first milk secreted in human
mother ?
 The quantity of milk per day secret ?
 Composition of milk ?
 What is hind milk?
 What is fore milk
 What is colostrums ?
 Which hormones is responsible for milk ejection
?

36. ANY DOUBTS ?

37. THANK YOU …