Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

B2B in Zeiten von Social Media - Praxis & Zahlen

1,488 views

Published on

Social Media-Beispiele in der B2B-Welt gibt es noch wenige - aber es gibt sie. Diese folien beleuchten am Beispiel SAP wie Social Media einen Mehrwert schaffen kann & schafft. Dazu gibt es höchst aktuelle Zahlen von Mc Kinsey und Co.

Published in: Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS/FILE INTO AVAILABLE FORMAT - (Unlimited) ......................................................................................................................... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes Christian, Classics, Comics, Contemporary, Cookbooks, Art, Biography, Business, Chick Lit, Children's, Manga, Memoir, Music, Science, Science Fiction, Self Help, History, Horror, Humor And Comedy, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

B2B in Zeiten von Social Media - Praxis & Zahlen

  1. 1. B2B in Zeiten von Social Media inkl. Beispiel SAP Bonelli 05.10.2011
  2. 2. Mein wichtigster Rat: Hören Sie auf Ihre Kunden. Hören Sie allen Unterhaltungen zu , die über Ihr Unternehmen oder Ihre Produkte geführt werden. Möglicherweise werden Sie zuerst denken, die Unterhaltung in einem sozialen Netzwerk ist nicht wertvoll, ein Blogeintrag sei nicht signifikant. Aber was Dell beobachtet hat: Dort engagieren sich ihre Kunden heute.
  3. 3. B2B Entscheider sind grundsätzlich auch in B2C !
  4. 4. <ul><li>12,7 Billionen </li></ul>1) Nielsen, Q3/2011 Minuten waren die Deutschen im März 2011 in Social Networks unterwegs 1
  5. 5. 1) F.A.Z., 2011
  6. 6. Quelle: ForschungsWerk, Socialmedia-Blog, 2011 38 Millionen 1) socialmedia-blog.de, 2011 Deutsche haben 2010 im Internet eingekauft, 83% informierten sich davor über Suchmaschinen 1
  7. 7. Quelle: eCircle, 2011
  8. 8. 50 Prozent 1) eCircle, 2011 Der Twitter-User und 31% der Facebook-Nutzer wollen Produktinformationen 1
  9. 9. Was ist mit B2B ?
  10. 10. <ul><li>81 Prozent der B2B-Firmen </li></ul><ul><li>verfügen über Accounts auf Social Media-Plattformen </li></ul><ul><li>75 Prozent der B2B-Marken </li></ul><ul><li>sind auf Twitter (aber nur 49 Prozent der B2C) </li></ul><ul><li>Acht von zehn IT-Entscheidern </li></ul><ul><li>sagen, dass Word-of-Mouth die wichtigste Entscheidungsgrundlage darstellt </li></ul><ul><li>37 Prozent der B2B-Käufer </li></ul><ul><li>stellen Fragen zu Produkten auf Social Media-Plattformen </li></ul><ul><li>93 Prozent von ihnen </li></ul><ul><li>starten ihren Kaufprozess mit einer Suchanfrage bei Google </li></ul><ul><li>Earnest Agency, 2011 </li></ul>
  11. 11. 1) McKinsey, 2011
  12. 12. 1) McKinsey, 2011
  13. 13. 1) McKinsey, 2011
  14. 14. Die große Chance für B2B - Unternehmen ist der Aufbau von Communities , in denen Fachleute aktiv sind, die bei der Lösung von Problemen im Unternehmen oder auch Kundenanfragen helfen können. Dieses Instrument kann unglaublich mächtig sein. Natürlich können auch Twitter und fb sinnvoll eingesetzt werden, aber Communities sind am Besten geeignet. Hiermit lassen sich die wertvollsten Kontakte generieren.
  15. 15. Umsetzung – SAP als Beispiel: intern
  16. 16. Ziele von SAP:
  17. 17. Aktuelle Zahlen intern:
  18. 18. Beispiel SAP : extern
  19. 19. Ziele von SAP extern:
  20. 20. Beispiele Umsetzung:
  21. 21. Umsetzung im B2B-Umfeld bei vielen Teilnehmern:
  22. 22. Wie?…. <ul><li>Zuhören </li></ul><ul><li>Erfassen </li></ul><ul><li>Analysieren </li></ul><ul><li>Verstehen </li></ul><ul><li>Bearbeiten </li></ul><ul><li>Antworten </li></ul><ul><li>Auswerten </li></ul>
  23. 24. Highlights?…. <ul><li>Zuhören </li></ul><ul><li>Erfassen </li></ul><ul><li>Analysieren </li></ul><ul><li>Verstehen </li></ul><ul><li>Bearbeiten </li></ul><ul><li>Antworten </li></ul><ul><li>Auswerten </li></ul>
  24. 25. <ul><li>Verstehen </li></ul>Kombination von Vorteilen von linguistischen und statistischen Verfahren Neueste Erkenntnisse der Informationsextraktionsforschung <ul><ul><li>Sentiment-Analyse </li></ul></ul>Semantic Tagging Named Entity Recognition Emotionsklassifikation Netzjargon Fehlertoleranz Fuzzy Matching-Algorithmen
  25. 26. Ganzheitlichkeit Offenheit Flexibilität <ul><li>detailliertes Monitoring der Netzwerke </li></ul><ul><li>Weitergabe der klassifizierten Meldungen an die Kundenbetreuer </li></ul><ul><li>Rückübermittlung der Antworten ins Ursprungsnetzwerk </li></ul><ul><li>Unterstützung zahlreicher Schnittstellen für jede vorhandene </li></ul><ul><li>Contact Center-Lösung bzw. Backendsystem </li></ul><ul><li>keine Änderungen der ITK-Infrastruktur </li></ul><ul><li>modularer Ansatz </li></ul><ul><li>in verschiedenen Funktionsumfängen liefer- und jederzeit erweiterbar </li></ul><ul><li>individuell konfigurierbare Benutzeroberfläche </li></ul>
  26. 27. Referenzen Marketing Telekommunikation Finanzdienstleister Logistik & Verkehr sowie andere Branchen
  27. 28. Danke! Schön :) <ul><li>Anja Bonelli </li></ul><ul><li>Business Development Executive </li></ul><ul><li>Telenet GmbH Kommunikationssysteme </li></ul><ul><li>Erika-Mann-Str. 59 </li></ul><ul><li>80636 München </li></ul><ul><li>+49 89 36073-156 </li></ul><ul><li>+49 170 452 43 92 </li></ul><ul><li>a.bonelli@telenet.de </li></ul><ul><li>xing.com/profile/Anja_Bonelli • facebook.com/anja.bonelli • gplus.to/AnjaBonelli </li></ul>

×