Social Media & Career Development


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An overview of how social media can support the career development process and tips for creating a social media program for career centers.

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  • You are surrounded by social media and are probably using it now whether your realize it or not. Which tools are your currently using?
  • A way to identify your unique skills/traits/characteristics and point of view. A way to gain “insider” information on various fields, careers, companies, trends to help with decision making. A way to connect with key networks more easily and quickly. Less formal—a conversation
  • While many people see the benefits to social media, the volume, speed and accessibility of information can also be overwhelming. And generational difference in views of relationships and communication styles become really evident when discussing social media. Addiction to twitter, expectations for instant info and responses, boundary issues, privacy issues? Is there such a thing as Too Much Information? Remember these are just tools to help support a very traditional and fundamental behavior—building and maintaining relationships (networking). Personal contact and face to face time still trump and are important to successful/long lasting relationships: tweetups, phone/email, meeting in person.
  • Social media has made it easier for students/clients to access key insider information beyond corporate sites and traditional means of career education. Learning directly from those who are in jobs/careers that you would want to pursue allows you to develop a more realistic understanding of what exists and how to go about reaching specific goals. As you develop interests and skills you can share those with others who share similar passions and this becomes your key network. We all know it is who you know that helps you reach the next level and find new opportunities and advice.
  • Why show you a survey for marketing budgets in 09 from major corporate, publishing and agency marketing departments (196 in survey) b/c your brand is all about marketing. Seeing what corporate marketing trends are can help us understand why social media is so important to marketing our own “product,” US!
  • Recent survey of HR professionals showed that 93 % used LinkedIn followed by Facebook at 70% ( Networks (online & personal) are still the #1 way companies find new talent , CareerXroads surveys show 27% of hires come from referrals , vs. job boards at 12%
  • Twitter is an online service that enables you to broadcast short messages to your friends or "followers." It also lets you specify which Twitter users you want to follow so you can read their messages in one place. Some better questions than “What are you doing?” are “What do we have in common?” or “What is holding my attention?”
  • Southwest gives out coupons or announces deals via Twitter account. Jet Blue ambassadors
  • KPMG, Allstate, Burger King, Intel, Verizon all on twitter.
  • http://www. howcast .com/videos/149055-How-To-Use-Twitter
  • Social Media & Career Development

    1. 1. Running Footer - Title or Subtitle JOB SEARCH 2.0: Social Media & Career Development Anita Manuel, M.A. Joe Bucher, M.A.
    2. 2. agenda <ul><li>what is social media? </li></ul><ul><li>social media & career development </li></ul><ul><li>creating a social media program </li></ul><ul><li>tips for using Twitter </li></ul><ul><li>q&a: sharing best practices </li></ul>CSI 09 JOB SEARCH 2.0
    3. 3. social media is… <ul><li>the way we create or share information online </li></ul>CSI 09 JOB SEARCH 2.0
    4. 4. social media & you CSI 09 JOB SEARCH 2.0
    5. 5. <ul><li>Anyone can… </li></ul><ul><li>create original content (free & easy to use) </li></ul><ul><li>share that content with the </li></ul><ul><li>world ( facebook, blogs, twitter) </li></ul><ul><li>access information instantly </li></ul><ul><li> and as it happens( twitter) </li></ul><ul><li>become or connect with an </li></ul><ul><li> “ influencer” </li></ul>a new conversation CSI 09 JOB SEARCH 2.0 Social media: a fundamental change in how we communicate
    6. 6. great innovation or tmi? CSI 09 JOB SEARCH 2.0
    7. 7. social media & career development? <ul><li>learn about careers (videos, networks, blogs) </li></ul><ul><li>develop, expand your network </li></ul><ul><li>develop AND showcase specific skills (visualcv) </li></ul><ul><li>become an “expert” or “influencer” </li></ul><ul><li>access industry specific jobs/internship </li></ul><ul><li>*develop your brand </li></ul>CSI 09 JOB SEARCH 2.0 <ul><li>traditional job search: </li></ul><ul><li>blast out resumes to company sites </li></ul><ul><li>use job boards for leads &distribution </li></ul><ul><li>hard copy documents or email pdfs </li></ul><ul><li>passive networking </li></ul><ul><li>find ways to get past “gatekeepers” </li></ul><ul><li>describe value add </li></ul><ul><li>job search 2.0 </li></ul><ul><li>develop a brand </li></ul><ul><li>create virtual resume/portfolio </li></ul><ul><li>actively access and update social networks </li></ul><ul><li>use social networks to be “discovered” </li></ul><ul><li>show value add </li></ul>
    8. 8. job search 2.0 <ul><li>Developing your brand is THE essential career strategy for this competitive market </li></ul>CSI 09 JOB SEARCH 2.0 Source:,
    9. 9. where’s your audience? CSI 09 JOB SEARCH 2.0 <ul><li>Overall growth of unique users for one year (May 08-May09, </li></ul><ul><li>LinkedIn +108.62% </li></ul><ul><li>42 million active users in 200 countries, 4 diff. language </li></ul><ul><li>Every Fortune 500 company represented </li></ul><ul><li>Facebook +253.74% </li></ul><ul><li>200 million active users </li></ul><ul><li>About 70% of users outside the U.S. </li></ul><ul><li>Fastest growing demographic 35+ </li></ul><ul><li>Twitter +1043.04% </li></ul><ul><li>Approx 6-9 million users </li></ul><ul><li>Fastest growing app among 25-34 year olds </li></ul><ul><li>MySpace -5.61% </li></ul><ul><li>70 million unique users </li></ul><ul><li>Targets music/entertainment industry </li></ul>
    10. 10. great! how do we get started? <ul><li>what are your goals? market yourself, your career center, educate students? </li></ul><ul><li>what is your message? What do you want to say & are there policies about messaging? </li></ul><ul><li>who & where is your audience? first year, alumni, re-entry, employers? </li></ul><ul><li>which tools do you need to use? Twitter, LinkedIn, Facebook, Blog? </li></ul><ul><li>who will oversee this program? counselor, </li></ul><ul><li> manager, director? </li></ul><ul><li>6 . how much time will you invest? </li></ul>CSI 09 JOB SEARCH 2.0
    11. 11. our social media program <ul><li>goals: </li></ul><ul><li>support FYE & Retention initiatives by connecting with millennial/first yr. students </li></ul><ul><li>market services using most popular channels </li></ul><ul><li>multimedia resources/tools 24/7 </li></ul><ul><li>educate students on online strategies & ethics </li></ul><ul><li>develop a way to engage users in meaningful “conversations” </li></ul><ul><li>make this happen with a budget of : $0.00 </li></ul><ul><li>tools: </li></ul>CSI 09 JOB SEARCH 2.0
    12. 12. results <ul><li>Facebook fan page @ 500 fans includes employers, alumni & community </li></ul><ul><li>www. facebook .com </li></ul><ul><li>launched blog end of May (885 views) </li></ul><ul><li>www. thesjsucareercenter . wordpress .com </li></ul><ul><li>new social media workshops for students </li></ul><ul><li>positive student & employer feedback </li></ul><ul><li>Andrea Moisa Hello. I think this is a wonderful website for newbies who are not sure where to begin. I will be attending SJSU this fall as a transfer student. Thanks again! </li></ul><ul><li>new partnerships (public affairs, employers) </li></ul>CSI 09 JOB SEARCH 2.0
    13. 13. how do I use this stuff? CSI 09 JOB SEARCH 2.0
    14. 14. twitter <ul><li>what is it? </li></ul><ul><li>who is using it? </li></ul><ul><li>how is it being used? </li></ul><ul><li>getting started </li></ul><ul><li>how can I use it? </li></ul><ul><li>discussion </li></ul>CSI 09 JOB SEARCH 2.0
    15. 15. CSI 09 JOB SEARCH 2.0 what is twitter? <ul><li>free social networking/microblogging application </li></ul><ul><li>Broadcast messages of 140 characters or less to friends or “followers” </li></ul><ul><li>Allows you to specificy which users you want to “follow” </li></ul><ul><li>answers the question “what are you doing?” </li></ul><ul><li>Really answers “What are you interested in?” or “What do we have in common?” </li></ul><ul><li>allows for open communication </li></ul><ul><li>unlike Facebook or LinkedIn-most of time permission not needed to connect. </li></ul>
    16. 16. CSI 09 JOB SEARCH 2.0 how is it used? <ul><li>search function </li></ul><ul><li>resource sharing </li></ul><ul><li>interact with constituents/communities </li></ul><ul><li>breaking news </li></ul><ul><li>update users of your service about changes </li></ul><ul><li>network/job search </li></ul>
    17. 17. CSI 09 JOB SEARCH 2.0 who’s on it? <ul><li>Organizations (Marketing, consumer </li></ul><ul><li>feedback, recruiting) </li></ul><ul><li>Bloggers (Allows them to update </li></ul><ul><li>followers) </li></ul><ul><li>“ Influencers” (CEO’s, Recruiters, </li></ul><ul><li>politicians, celebrities) </li></ul><ul><li>Every day people </li></ul><ul><li>YOUR university </li></ul>
    18. 21. getting started <ul><li>step 1: create an account at </li></ul><ul><li>step 2: create your bio including: </li></ul><ul><li>-key words/facts about yourself </li></ul><ul><li>-link to another site (LinkedIn, Facebook, blog, etc.) </li></ul><ul><li>step 3: import/search for contacts to follow </li></ul><ul><li>step 4: start listening and eventually, get in the </li></ul><ul><li> conversation </li></ul><ul><li> </li></ul>CSI 09 JOB SEARCH 2.0
    19. 22. how can i use it? <ul><li>1. listen /gain resources </li></ul><ul><li>2. gauge client opinions of services </li></ul><ul><li>3. market your services </li></ul><ul><li>4. “ create dialogue ” </li></ul><ul><li>5. learn about tools that your clients may be using </li></ul>CSI 09 JOB SEARCH 2.0
    20. 23. Internship Workshop—Summer 09 reccomendations Get experience with the tool and determine if it will fit your usage needs. <ul><li>Ask yourself the following questions </li></ul><ul><li>Do we have the time and resources available to devote to a social media initiative? </li></ul><ul><li>Do we have relevant and current content? </li></ul><ul><li>Do we know who our target audience is and what tools we should use to find them? </li></ul><ul><li>*NACE http://www. naceweb .org/spotlight/2009/c051309a. htm #2 </li></ul>
    21. 24. questions, comments, concerns CSI 09 JOB SEARCH 2.0
    22. 25. Internship Workshop—Summer 09 “ The Social Media Guide” Mashable - Listings of social media related resources, lists, articles. TIME: Using Twitter and Facebook to find a job http://www. facebook .com/ext/share. php ? sid =204386715186&h=- ArAL &u=Er06R&ref=mf 5 Applications to help you find people on Twitter www. readwriteweb .com/archives/5_ways_to_find_more_friends_on_twitter. php Twellow www. twellow .com/ -Twitter “yellow pages” Where to find your job on Twitter www. careerrocketeer .com/2009/05/where-to-find-your-job-on-twitter.html How to use Twitter (video): http://www. howcast .com/videos/149055-How-To-Use-Twitter Top 50 employers on Twitter: resources