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Ebayaberwie 110411065946-phpapp02

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20110410德北台商會與漢堡中華婦女聯合會

電子商務講義

Published in: Technology, Business
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Ebayaberwie 110411065946-phpapp02

  1. 1. 10.04.2011 TeHaWe Business & Service - 溫宗興
  2. 2. 德華威 簡介 <ul><li>1997 年 在漢堡成立 以 華人服務為主 </li></ul><ul><li>1998 年 成為華人電信公司 </li></ul><ul><li>2001 年 與德華網路系統( I T )合併為 “ 德華威有限公司 ” </li></ul><ul><li>2002 年 展開服務範圍同時得到來自不同 行業為夥伴,以中德諮詢為重點 </li></ul><ul><li>我們的客戶群 90% 以上為華人 </li></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  3. 3. 德華威 簡介 <ul><li>電子商務(網站、網店、 eBay ) </li></ul><ul><li>辦公通訊與電腦設備 </li></ul><ul><li>網頁、名片、產品介紹 書 </li></ul><ul><li>組織、推銷、培訓、交流 </li></ul><ul><li>提供 跨國 生活 與 商業上的幫助 </li></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  4. 4. 10.04.2011 TeHaWe Business & Service - 溫宗興
  5. 5. 什麽是 eBay <ul><li>1995 在美國加州成立 </li></ul><ul><li>第一個網上跳蚤市場 </li></ul><ul><li>以成交銷價抽成為贏利 </li></ul><ul><li>買賣家在初步以個人為主 </li></ul><ul><li>成爲全球電子商務買賣平臺 </li></ul><ul><li>在德國 eBay 是目前最大的電子百貨公司 </li></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  6. 6. 為何 eBay <ul><li>買家覺得買的便宜 </li></ul><ul><li>新的一種購物樂趣 </li></ul><ul><li>總類齊全,無所不缺 </li></ul><ul><li>不需出門,上線即可 </li></ul><ul><li>錢到出貨,賣家放心 </li></ul><ul><li>網店購物,有所保障 </li></ul><ul><li>有什麽,賣什麽,隨心所欲 </li></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  7. 7. 買賣方式 <ul><ul><li>拍賣 <=> Auktion </li></ul></ul><ul><ul><li>一口價 <=> Sofort-Kauf </li></ul></ul><ul><ul><li>講價 <=> Preisvorschlag </li></ul></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  8. 8. 拍賣 - Auktion 10.04.2011 TeHaWe Business & Service - 溫宗興
  9. 9. 一口價 - Sofort-Kauf 10.04.2011 TeHaWe Business & Service - 溫宗興
  10. 10. 講價 - Preisvorschlag 10.04.2011 TeHaWe Business & Service - 溫宗興
  11. 11. 賣家的性質 <ul><ul><li>私人賣家 <=> 商業賣家 </li></ul></ul><ul><ul><li>價格便宜 <=> 價格較貴 </li></ul></ul><ul><ul><li>大多二手 <=> 大多新貨 </li></ul></ul><ul><ul><li>成交就結束 <=> 都有售後服務 </li></ul></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  12. 12. “ 安全”購買 <ul><li>賣家的評論 </li></ul><ul><li>BEWERTUNGEN </li></ul><ul><ul><li> 正面評價 <=> POSITIVE </li></ul></ul><ul><ul><li> 中立評價 <=> NEUTRAL </li></ul></ul><ul><ul><li> 負面評價 <=> NEGATIV </li></ul></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  13. 13. 賣家的評論 10.04.2011 TeHaWe Business & Service - 溫宗興
  14. 14. 商業賣家 <ul><li>跟開商店一樣,須有營業執照 Gewerbeschein </li></ul><ul><li>每個銷售頁面必須有法規公司名稱 Rechtliche Informationen des Anbieters </li></ul><ul><li>買賣條條款 AGB Allgemeine Geschäftsbedinegungen </li></ul><ul><li>取消和退貨政策 Widerrufs- oder Rückgabebelehrung </li></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  15. 15. 付款、收款方式 <ul><li>銀行轉帳 – Überweisung 最不推薦的方式 </li></ul><ul><li>貨到付現款– Nachnahme 附加費用 </li></ul><ul><li>類似支付寶 – PayPal 對於買家最快與安全 </li></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  16. 16. 如何買賣 <ul><li>申請 eBay 帳號 </li></ul><ul><li>个人帳號 或 </li></ul><ul><li>商業帳戶 </li></ul>10.04.2011 TeHaWe Business & Service - 溫宗興
  17. 17. 10.04.2011 TeHaWe Business & Service - 溫宗興 祝您買賣成功 謝 謝

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