Web 1.02.0 3.0 The evolution<br />Operations Management Project<br />Submitted by:<br />AnirvanSen   (10P067<br />
Web 1.02.0 3.0 The evolution<br />
Web 1.02.0 3.0 The evolution<br />
Internet<br /><ul><li>Internet is a collection of interconnected computer networks</li></li></ul><li><ul><li>Search: With ...
<ul><li>Problem Solving Activities: Customers have online travel services which are served by firms such as travelocity etc
Transaction activities: Online transactions are going to save trillions o rupees in future</li></ul>Value Added Services<b...
Web 1.0<br />
WEB 1.0<br /><ul><li>Internet during 1990s and early 2000s
WWW divided into usable directories
Websites with read only features
 Users had read only powers
Static text and use of GIF buttons</li></li></ul><li>It lacked<br /><ul><li>Context
Scalability
Interaction</li></ul>We required<br /><ul><li> Creativity
Innovation
Collaboration</li></ul>WEB 1.0<br />
<ul><li>It has lead to collective intelligence
Its impact was so high that even the TV hours were decreased
Offered more user-interface, software and storage facilities
 Other characteristics: rich user experience,, dynamic content, metadata, web standards and scalability</li></ul>WEB 2.0<b...
What are the new business models?<br />
WEB 2.0: Fundamental Characteristic<br /><ul><li>Social Networking: Structure of humans online
It includes  sub factors such as: Social Identity, Social trust, Virtual word of mouth, increased consume power
Interaction Oriented: Ability to meet rising customer demand
Includes: customer centricity, interaction configuration, customer response and cooperative value generation.</li></li></u...
It includes  sub factors such as: Personal, Group and Social customization
User Added Value
Includes user generated content, user generated creativity, user generated innovation, </li></li></ul><li>WEB 2.0:Characte...
Content: Very relevant for the firms, they should align the content on their latest offerings online with those provided o...
Commerce: Smooth online transaction system will definitely attract more customers </li></li></ul><li>
Sell your company<br />
How to position yourself ?<br />
Wikipedia<br /><ul><li>The most revolutionary project online
It is the best example of  Web2.0
On Wikipedia, users consume as well as generate content
There are moderators who check the quality of the content
All the pages are interconnected and important words are hyperlinked</li></li></ul><li>Wikipedia<br />Discussion of the ar...
IBM<br /><ul><li>New social networking tool called Pass It Along
Expands the notion of social networking for employees and learners
Advanced features such as learning paths, visual mapping and expertise profiling.
Retain industry expertise and skills
Integrates knowledge management, social networking and Web 2.0 concepts to </li></ul>    simplify the way information is s...
Implemented a unique information access model</li></li></ul><li>Pagalguy<br /><ul><li>Largest Online Community for </li></...
TATA Aria<br /><ul><li>Surprised people with a right buzz by unique marketing campaign
Tata has used Digital expertise of Experience Commerce
India’s first completely ONLINE teaser campaign for a vehicle was </li></ul>   formulated – The Build A Dream Car Campaign...
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Team 3 Web 2.0 Web 3.0 V2 Linkdin

  1. 1. Web 1.02.0 3.0 The evolution<br />Operations Management Project<br />Submitted by:<br />AnirvanSen (10P067<br />
  2. 2. Web 1.02.0 3.0 The evolution<br />
  3. 3. Web 1.02.0 3.0 The evolution<br />
  4. 4. Internet<br /><ul><li>Internet is a collection of interconnected computer networks</li></li></ul><li><ul><li>Search: With trillions of web pages it is tough to keep on searching </li></ul> the web manually and hence search facility became essential. It <br /> also provided chance to small and medium sized players to get <br /> noticed by the customer<br /><ul><li>Evaluation Activities: Companies like Bizrate.com have started to </li></ul> evaluate and review products online, this helps in decision making <br /> for the consumer<br />Value Added Services<br />
  5. 5. <ul><li>Problem Solving Activities: Customers have online travel services which are served by firms such as travelocity etc
  6. 6. Transaction activities: Online transactions are going to save trillions o rupees in future</li></ul>Value Added Services<br />
  7. 7. Web 1.0<br />
  8. 8. WEB 1.0<br /><ul><li>Internet during 1990s and early 2000s
  9. 9. WWW divided into usable directories
  10. 10. Websites with read only features
  11. 11. Users had read only powers
  12. 12. Static text and use of GIF buttons</li></li></ul><li>It lacked<br /><ul><li>Context
  13. 13. Scalability
  14. 14. Interaction</li></ul>We required<br /><ul><li> Creativity
  15. 15. Innovation
  16. 16. Collaboration</li></ul>WEB 1.0<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21. <ul><li>It has lead to collective intelligence
  22. 22. Its impact was so high that even the TV hours were decreased
  23. 23. Offered more user-interface, software and storage facilities
  24. 24. Other characteristics: rich user experience,, dynamic content, metadata, web standards and scalability</li></ul>WEB 2.0<br />
  25. 25.
  26. 26. What are the new business models?<br />
  27. 27. WEB 2.0: Fundamental Characteristic<br /><ul><li>Social Networking: Structure of humans online
  28. 28. It includes sub factors such as: Social Identity, Social trust, Virtual word of mouth, increased consume power
  29. 29. Interaction Oriented: Ability to meet rising customer demand
  30. 30. Includes: customer centricity, interaction configuration, customer response and cooperative value generation.</li></li></ul><li>WEB 2.0: Fundamental Characteristic<br /><ul><li>Customization: Personalization
  31. 31. It includes sub factors such as: Personal, Group and Social customization
  32. 32. User Added Value
  33. 33. Includes user generated content, user generated creativity, user generated innovation, </li></li></ul><li>WEB 2.0:Characterisitcs Impacting Business Models<br /><ul><li>Firms need to understand different characteristics of Web 2.0 and than mould their Business Models around it
  34. 34. Content: Very relevant for the firms, they should align the content on their latest offerings online with those provided offline
  35. 35. Commerce: Smooth online transaction system will definitely attract more customers </li></li></ul><li>
  36. 36.
  37. 37. Sell your company<br />
  38. 38.
  39. 39. How to position yourself ?<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43. Wikipedia<br /><ul><li>The most revolutionary project online
  44. 44. It is the best example of Web2.0
  45. 45. On Wikipedia, users consume as well as generate content
  46. 46. There are moderators who check the quality of the content
  47. 47. All the pages are interconnected and important words are hyperlinked</li></li></ul><li>Wikipedia<br />Discussion of the article<br />Interactions available with the page<br />Available in all these languages<br />Highlighted texts are link to other Wiki pages<br />
  48. 48. IBM<br /><ul><li>New social networking tool called Pass It Along
  49. 49. Expands the notion of social networking for employees and learners
  50. 50. Advanced features such as learning paths, visual mapping and expertise profiling.
  51. 51. Retain industry expertise and skills
  52. 52. Integrates knowledge management, social networking and Web 2.0 concepts to </li></ul> simplify the way information is shared and consumed by users<br /><ul><li>Enables users to access, share and rate essential information; categorize
  53. 53. Implemented a unique information access model</li></li></ul><li>Pagalguy<br /><ul><li>Largest Online Community for </li></ul> MBA Aspirants<br /><ul><li>Admission Resources: The </li></ul> Helping Hand<br /><ul><li>Test Preparation Resources: </li></ul> The Learning Curve<br /><ul><li>Moderators: Volunteers at the </li></ul> Forefront<br /><ul><li>Moderating the Forum: </li></ul> Managing the Chaos<br /><ul><li>Offline Meetings: From Virtual </li></ul> to Real<br />
  54. 54. TATA Aria<br /><ul><li>Surprised people with a right buzz by unique marketing campaign
  55. 55. Tata has used Digital expertise of Experience Commerce
  56. 56. India’s first completely ONLINE teaser campaign for a vehicle was </li></ul> formulated – The Build A Dream Car Campaign.<br /><ul><li>Interactive platform where the participants will be asked to enter a </li></ul> contest and then be provided tools to assemble a car right from its <br /> engine and chassis interiors and then the whole car.<br /><ul><li>New website has been intuitively designed to let people know about the </li></ul> advantages and features of the components of the Aria while building <br /> the car<br />
  57. 57. SAP<br />SCN Contributor Recognition Program<br /><ul><li>Over 2 million members
  58. 58. Choose community - whether it's SDN, </li></ul> BPX, BOC, or UAC<br /><ul><li>Rewards for getting active and staying </li></ul> active on SCN<br /><ul><li> Topic Leaders are recognized at the end of </li></ul> each calendar year<br /><ul><li>SAP Mentors: Experts nominated by the </li></ul> Community and SAP<br />
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63.
  64. 64. WEB 2.0 Lackings<br />
  65. 65.
  66. 66.
  67. 67. Semantic Web Mobility<br /> Personalization Artificial Intelligence<br />
  68. 68. <ul><li>Web 3.0 - the semantic web - is about the meaning of data
  69. 69. Using those meaning, it can do intelligent search, reasoning and combining
  70. 70. New technologies were used: RDF XML URI SPARQL XDI XRI </li></ul>WEB 3.0<br />
  71. 71. <ul><li>Smarter Search engines will conduct specialized search and bring all the data that is most related to the user
  72. 72. The context is “ME”
  73. 73. Every interaction made online is recorded and search is made more personalized </li></ul>WEB 3.0 OPERATIONS<br />
  74. 74. <ul><li>We will see data being integrated and applying it into </li></ul> innovative ways that were never possible before<br /><ul><li> Imagine The new shopping experience
  75. 75. Imagine The new travel experience
  76. 76. Major web sites will be transformed into web </li></ul> services<br /><ul><li> Major web sites will expose information to the </li></ul> world.<br />WEB 3.0 PROVIDES US<br />
  77. 77. WEB 3.0<br /><ul><li>Describe things in Language (use words) – XML
  78. 78. Use grammar to make sense - RDF (Resource Description Framework)
  79. 79. Add expression and logic to make good reasoning possible - OWL (The Web Ontology Language)
  80. 80. To reason we need rules – Formulated in SWRL (Semantic Web Rule Language)</li></li></ul><li>WEB 3.0 Semantic Web<br />This is a stamp<br />In 1980 you could buy this stamp for 1 cent<br />Now it’s worth 3 euros<br />Semantic Web Example: The stamp is tagged with different phrases, which are logically connected to make sense<br />This stamp is from the United Kingdom<br />This stamp is used between 1978 - 1981<br />The picture on the stamp is a PO Box<br />This stamp is designed by John Bryan Dunmore<br />
  81. 81. Web 3.0 Artificial Intelligence<br /><ul><li>An extension of the Semantic web concept
  82. 82. Academic research is being conducted to develop software for </li></ul>reasoning, based on description logic and intelligent agents, <br />for example, the ''World Wide Mind'' project<br /><ul><li> Companies such as IBM and Google are implementing new </li></ul>technologies that are yielding surprising information <br />
  83. 83. Web 3.0 – Software Development<br /><ul><li>SaaS apps can be developed, deployed, and evolved far more </li></ul>quickly and cost-effectively than traditional software of the <br />client-server era<br /><ul><li> CIOs finally break through the innovation backlog created by </li></ul>the cost and complexity of maintaining client-server apps<br />
  84. 84. Web 3.0 Global Development<br /><ul><li>All you need to create an application is an idea, others can </li></ul>then add their talent<br /><ul><li>Every developer around the world can access the same </li></ul>powerful cloud infrastructures<br /><ul><li>Because code lives in the cloud, global talent pools can </li></ul>contribute to it<br /><ul><li>Because it runs in the cloud, a truly global market can </li></ul>subscribe to it as a service<br />
  85. 85. <ul><li>RSS and rich Internet applications can enter directly into networks
  86. 86. Non-static Web content makes identification difficult
  87. 87. High bandwidth use can hinder availability
  88. 88. User-generated content is difficult to contain</li></ul>WEB 2.0 SECURITY CONCERNS<br />
  89. 89. <ul><li>Dynamic and Scripted Web Malware Protection-protects against legacy file-based attacks as well as Web scripts and dynamic threats that evade traditional antivirus
  90. 90. Data Loss Prevention and Compliance Controls-establishes the controls needed to enable outbound communications to destinations like Web mail and social networks while meeting compliance mandates to control disclosure of sensitive data
  91. 91. Lowest Total Cost of Ownership (TCO) –reduce the number of appliances, management systems, and vendors that must be supported across the enterprise.</li></ul>WEBSENSE GATEWAY SECURITY SOLUTION<br />
  92. 92. <ul><li>Which data will be trusted and which pieces of functionality actually do what they say they do?
  93. 93. Challenges that remain open include revoking identities, privacy concerns, and figuring out how to evolve trust over time
  94. 94. Attackers can literally play with the "minds" of Web 3.0 apps by falsifying XML data
  95. 95. Control over data generated by interaction of several databases
  96. 96. Chance of creating data ambiguity.</li></ul>WEB 3.0 SECURITY CONCERN<br />
  97. 97. <ul><li>It puts the customer first in all respects
  98. 98. tracks your browsing and buying trends
  99. 99. creates a unique customer experience tailored to you
  100. 100. Amazon S3: This is a highly scalable storage solution based on their proprietary technology.
  101. 101. Self-publishing books: Need to self-publish? Use Amazon's platform to get a book out into the universe!</li></ul>AMAZON.com<br />
  102. 102. <ul><li>Amazon reviews: This feature encourages user interaction in rating different products and writing reviews. Amazon was among the first to offer reviews
  103. 103. Mobile site: In addition to Amazon.com, the company operates a site that can be better viewed from a cellphone browser than can the regular site
  104. 104. Testing: Its technology team is constantly tweaking and making things better</li></ul>AMAZON.com<br />
  105. 105. iGoogle<br />This search is tracked and the content that is mostly searched comes on the top<br />Favorite Links<br />Recommended themes<br />You Tube videos<br />Weather news<br />Gadgets<br />Recommended Videos<br />Time and Calendar<br />

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