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Putting research networking data where users will actually see it (from AMIA 2012 Clinical Research Informatics conference)

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How does one attract users to research networking platforms like VIVO or Harvard profiles? UCSF used a data-driven strategy, making it easy for others to consume, index, and reuse research networking data to substantially increase utilization by distributing data via search engines, external websites, and mobile apps. Poster presented at the AMIA 2012 Clinical Research Informatics conference.

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Putting research networking data where users will actually see it (from AMIA 2012 Clinical Research Informatics conference)

  1. 1. Putting Research Networking Data Where Users Will Actually See It Anirvan Chatterjee, Leslie Yuan, Eric Meeks, Katja Reuter, Cynthia Piontkowski, Maninder Kahlon Clinical and Translational Science Institute, University of California, San FranciscoIntroductionHow does one attract users to research networking How users see the data How it works Monthly reachsystems like VIVO and Profiles? UCSF launched theUCSF Profiles research networking platform in 27,000 visitsSeptember 2010. We worked to draw users, but We optimized pages for search engines by Users of Google and other searchcouldn’t convince users to change their behavior. implementing best practices: improving copy, engines (including UCSF’s internal adding semantic metadata, generating sitemaps, Strategy Search search) see our pages come up frequently in search results, making linking to related pages, and listing canonical Search engines drive 63% of on- campus visits and 79% of external it easy to access. URLs to prevent double-indexing.We tried to reach our audience on web properties they engines We tried to craft authoritative pages worth linking visits to UCSF Profiles. already used by making it easy to index, consume, Our listings on Google contain an to; 128 UCSF and ~500 non-UCSF websites link Our pages appear on Google searchand reuse our research networking data. We extra line of metadata below the URL. to us, helping boost search engine rankings.implemented this “Profiles Everywhere” strategy via results pages 300k times/month!technology development and outreach to partners. The data powers local researcher and clinician directory information 1,100+ pagesResults Participating campus websites use our XML andWe substantially increased UCSF Profiles use by making Campus on various campus websites. JSON APIs to embed our data into their pages. This prevents duplicated work (e.g. maintaining on UCSF campus websites" powered by our API data Each page includes links back todata visible to preexisting web properties. As of March2012, 99% of visits to our site don’t begin with direct websites UCSF Profiles, but users don’t have up-to-date lists of publications for each person), leading to operational efficiencies. Pages refer negligible traffic back totype-in traffic to our home page. Overall visits have to click through, as most critical fields us, but ensure that the data’s seen,increased more than fivefold since October 2010. are already listed. and support search rankings. Daily UCSF Profiles visits Daily UCSF Profiles visits from within UCSF network from outside UCSF network 200 1,000 180 160 140 900 800 700 Campus UCSF’s campus directory search results prominently link to research We developed a lightweight API in JSON format, 1,750 visits 120 600 profiles on our site." suitable for use in web applications. The UCSF 100 500 Directory team uses the API to automatically add 80 directory The directory is the source of" 400 60 300 These are the only “more about this links to research profiles, whenever available. 16% of our on-campus visits," 40 200 20 100 person” links on the page. and 3% of external visits. 0 0 UCSF’s iOS, Android, and mobile webConclusion apps display faculty research The mobile web team uses our JSON API to pullWe recommend a strong focus on integrating data Campus interests and recent publications live data from our system in realtime using directly from the mobile directory. JavaScript, which gets displayed to end-users. 100 viewsfrom research networking websites with searchengines and high-traffic campus web properties as a mobile Publications link to PubMed Mobile, We added a custom “mobile” flag to our JSON 74% of visits from iPhone users."critical step to ensure utilization. app to allow browsing abstracts on the go. API, which returns links to PubMed Mobile (as Users can connect to UCSF Profiles opposed to regular PubMed) for publications. Reach expected to increase as adoption of Android app grows.This project was supported by NIH/NCRR UCSF-CTSI Grant Number UL1 RR024131. Its contents are for more details. solely the responsibility of the authors and do not necessarily represent the official views of the NIH. Clinical and Translational Science Institute / CTSI Accelerating Research to Improve Health UC F S

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