Company- Inception World &India Growth of Nestle Brands & Products Effect Of Inflation Future Plans
Henry Nestle founded it in 1867 in Vevey, Switzerland. The First product launched was “Farine Lactée Nestlé”, an infant cereal. Nestle’s trademark of bird’s in nest is derived from henry’s personal coat of arms. Values- security, maternity and affection, nature and nourishment, family and tradition.
Nestle’s relationship with India as The Nestlé Anglo-Swiss Condensed Milk Company Ltd. Dates back to 1912. Nestle India is a subsidiary of Nestle S.A. of Switzerland. Nestlé India’s first production facility was set up in 1961 at Moga (Punjab) followed by several other plants & factories.
Nestlé has been a partner in Indias growth for over nine decades. The Nestlé India head office is located in Gurgaon along with 4 other branch offices in Delhi, Mumbai, Chennai and Kolkata Over the years, Nestle has built a relationship of trust and commitment with the people of India.
Today,Nestle is the worlds largest and most diversified food company. It has around 2,50,000 employees, 500 factories and 8000 range of products across the globe. Nestle India is engaged in the manufacturing, marketing, exporting and sales of food and beverages. It has seven manufacturing facilities and exports its products to Russia, Australia and Africa. Nestle India had a annual sales of over 5000 crore last year and has been enjoying a growth of around 20 percent in the last 2 years.
Nestle has 8000 diverse range of products which includes : a) Milk Products b) Nutrition Products c) Beverages d) Prepared Dishes e) Chocolates and Confectionary f) Bottled Water This makes Nestle the most diversified food product company.
Some famous brands include: Nescafe, Maggi, Milkybar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea,Nestlé Milk, Nestlé Slim Milk and Nestlé Fresh.
Effect Of InflationDue to the rising commodityprices Nestle’s profit marginswere squeezed.Inflation Hurts Nestle, ButGrowth Absorbs Shockers.During this time the focuswas on volume growth, evenat the cost of lower margins. In 2009, Nestle’s net salesgrowth was 18.6 percent,whereas the profits weredown.
Future PlansMr. Antonio Helio Waszyk is thechairman & MD of Nestle India.NestleIndia is set to expand itsmanufacturing capacity and open twonew plants by 2011-12.Theplants are expected to up thecompanys capacity by 20-30 per cent.Nestle India is going to launchverticals of health foods especially totackle obesity, heart diseases anddiabetes etc. Nestle India plans to penetrate bothrural and metro at same level.To be bi-focal to achieve growth.