Online Reputation Management - Grape5

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A presentation on why a business needs Online Reputation Management, How to manage your brand value online.



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Online Reputation Management - Grape5

  1. 1. ONLINE REPUTATION MANAGEMENT
  2. 2. Agenda  Online Reputation  Why to care  Components of online reputation  Proactively improve online reputation  Where to focus our efforts  Take away …………………………………………………………………………………………………………………………..
  3. 3. Online Reputation Management ………………………………………………………………………………………………………………………….. The act of monitoring, addressing 3rd party online content and tracking what is written or visible on the Internet, then utilizing online and offline techniques to promote positive and neutral content Source.
  4. 4. Why Should You Care? …………………………………………………………………………………………………………………………..  Potential residents research properties reputations  7 out of 10 consumers share reviews with friends, family & colleagues.  92% of online users have more confidence in info found online
  5. 5. Components of Online Reputation …………………………………………………………………………………………………………………………..  Pay Per Click : sponsored listing presence  Local Listing: Are listings claimed and optimized?  Search Engine Optimization : owning your real estate  Content sites: YouTube, Flickr  Social sites: Twitter, Facebook, blogs, Cast Page
  6. 6. How can you proactively improve your online reputation ………………………………………………………………………………………………………………………….. Dominate Search Results  Owning the real estate Official Site on a SERP page  Control content Company Site  When owning your brand and controlling SERP results
  7. 7. Where To Focus Our Efforts ………………………………………………………………………………………………………………………….. Google Place Page Claim and optimize Place Page Build positive reviews to display Respond to reviews Reviews influence local search rankings Reviews- Place Page Customers can place reviews directly on your place page
  8. 8. Key Take A Ways ………………………………………………………………………………………………………………………….. ORM  key component of a robust, holistic web presence  Its program are multi-fold:  It has More credibility  It has More engagement with community  Dominate the SERP real estate& control brand  Focus efforts on: PPC Place pages Content marketing & social media
  9. 9. CONNECT WITH US Pinterest Facebook Twitter LinkedIn Navi Mumbai Gangasagar, Plot no.E-47, Near MSEB, Sector-12, Kharghar, Navi Mumbai-410210 …………………………….. Bangalore office #576, 30th Main Road, Banashankari 3rd Stage, Bangalore-560070 YouTube……………………………………

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