Why Digital marketing - Grape5

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A presentation on why digital media marketing is important for your business. Make your online presence with the help of digital marketing plans.



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Why Digital marketing - Grape5

  1. 1. Digital Marketing
  2. 2. What is digital marketing? “Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners.” – Wikipedia.org What is digital marketing? “Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cell phones, digital billboards, and game consoles to engage with consumers and other business partners.” – Wikipedia.org
  3. 3. 0 5 10 15 20 25 30 35 40 45 Online/Mobile TV Radio Print Chart Title Series 1 Column1 Column2 Why is digital marketing important? 37% 39% 13% 6% Online/Mobile TV Radio Print - Morgan Stanley Research Media Time Spent
  4. 4. Why Digital Marketing Strategy is Important…? • Digital marketing is the marketing of the future. • The world is more connected online than ever before. • Digital marketing methods allow small businesses to reach out like never before and empower them to interact with the audiences they want to target but were previously unsure how to approach. • Start-ups that have yet to establish a solid reputation within their industry or attract a loyal customer base may find that taking an online approach is especially helpful. • Competition, coupled with the recent economic recession, has made digital marketing strategies more vital than ever before. Digital Marketing Trends • Move from passive advertising to active engagement. • With social networking pages, its quality rather than quantity. • Social media opens you and your brand up to feedback and potentially criticism. • Digital marketing gives the control back to the consumer.
  5. 5. Components of Digital Marketing • Website • Email • SEO • Social Media • Display Ads • Mobile • Affiliate Marketing
  6. 6. Website Pro’s • Blank canvas to promote brand. • Dynamic and available at all times. • Results are measurable. Con’s • Hard to keep content up to date. • Hard to stand out. Difficulties • Important to keep a website simple, user-friendly and aesthetically pleasing. • Need clear call to action. • Need to constantly monitor metrics, test, review and refine.
  7. 7. Pro’s • Customers are usually hunters not browsers – they are looking to buy, which results in very targeted and qualified traffic. • Results in highest ROI. Con’s • It’s time consuming, resource. • intensive, incredibly competitive. Difficulties • It is expensive • Clicks don’t guarantee sales Search
  8. 8. Social Media Pro’s • 5 of top 10 trafficked sites online are social media destinations. • Ability to create brand ambassadors. • Content travels virally. Con’s • Difficult to control message. • Missteps are magnified. Difficulties • Unclear how to allocate budget. • Scarce data on effectiveness – hard • to measure direct sales.
  9. 9. Mobile Pro’s • Everyone has a mobile phone. • Geo-targeting. • Ability to develop applications. Con’s • The model is still developing. • Discrepancy between phone and mobile device. Difficulties • Compatibility across platforms. • MUST HAVE: mobile-enabled website.
  10. 10. Mobile Email Pro’s • Ability to target, customizable and personal. • Supported by data – who received it, who opened it, who clicked and who forwarded it. • Con’s • Harder to get to inboxes due to spam filters and opt out lists. • Can be expensive. Difficulties • Managing email list, suppression list. • Graphics defaults on email client.
  11. 11. Affiliate Marketing Source:http://www.tmp.ucsb.edu/outreach/nvc_files/pdf/DigitalMarketing-20130305.pdf Pro’s • You only pay for results you get. • High ROI. Con’s • Attribution. • Manual effort/time commitment. Difficulties • High setup costs. • Need to keep constant watch for quality.
  12. 12. CONNECT WITH US Pinterest Facebook TwitterYouTube LinkedIn Bangalore office #576, 30th Main Road, Banashankari 3rd Stage, Bangalore-560070 Navi Mumbai Gangasagar, Plot no.E-47, Near MSEB, Sector- 12, Kharghar, Navi Mumbai-410210 ……………………………….............

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